Integrated Brand Campaign for Pal Robotis

1. Wednesday, May 11, 2011
Hello, Welcome to the future. (Tin foil Hats.)

2. THE FUTURE IS THE FUTURE IS
NOW NOW NOW
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THE FUTURE IS
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Wednesday, May 11, 2011

3. Wednesday, May 11, 2011
Welcome to the Future Human-Cyborg Relations.
Talk about the consideration set.
Talk about our goal of humanizing robots. robots are people too.
learn more about them by googling Pal Robotics.

4. Wednesday, May 11, 2011
new branding.

5. Wednesday, May 11, 2011
new website redesign that is also an interactive tour of the factory. Through the tour you
learn that the company is run entirely by the Pal robots. A fun interactive way to learn about
the robots, as well as guidance to the other initiatives.

6. Pal Robotics Studios
Wednesday, May 11, 2011
Our core concept for this campaign was: Robots are people too. We want to emphasize this
by re-shoting iconic movie scenes where we replace the actors with the Pal Robots.

7. Raiders of the Lost CPU Reem-1432 Is sent on a mission to collect a sacred
relic. Thankfully his weight sensors allow him to
accurately replace the relic without springing the
trap.xt
Wednesday, May 11, 2011
Reem-1432 Is sent on a mission to collect a sacred relic. Thankfully his weight sensors allow him to
accurately replace the relic without springing the trap.xt

8. Sentient KANE
Wednesday, May 11, 2011
Sentient KANE

9. Wednesday, May 11, 2011
We thought the idea of a robot awards show would be cool as well.

10. And the Lifetime
Achievement award
goes to.....
Wednesday, May 11, 2011
We thought the idea of a robot awards show would be cool as well.

11. And the Lifetime
Achievement award
goes to.....
SKYNET!!
Wednesday, May 11, 2011
We thought the idea of a robot awards show would be cool as well.

12. Wednesday, May 11, 2011
we also wanted to help robots in need. Those robots that are currently out of work and need
help. So we introduced the 404 Fund.

13. Wednesday, May 11, 2011
If you actually get far enough in this mock site to donate, you will be able to sign up for a
mailer and more information about the robots.

14. Wednesday, May 11, 2011

15. Wednesday, May 11, 2011
Product Extension: we also want to design a prototype dock that gets people more
comfortable with robots in the home. It would be able to articulate general emotions,
recognize faces, and wheel around following the user in an interesting way.

16. t
Wednesday, May 11, 2011
so thanks for listening.