From Hindustan Coca-Cola Beverages Pvt Ltd

1. Packaging - Fashioning the future
- Bimal Kumar Lakhotia,
National Head – Packaging Development & Commercialization,
Hindustan Coca-Cola Beverages Pvt. Ltd.

2. Evolution of Man

3. Evolution of Packaging

4. Why this analogy ?
• Efficiency & Capability Enhancement
• Removal of Excess
• Optimization of Available Resources
• Easier, Faster & Better
• Comprehensive Experiment Designing
• Collaborative Approach

5. Evolution or “R-Evolution” ?
• Changing Demographics - Old, Urban and Middle
• Communication
• Pester Power
• Rising Competition
• Experience Sells.
• Changing Definition of “Supply Chain”

6. Re-defining Packaging in a
Supply Chain
• From only A FUNCTIONARY to
A PERFORMER.
• From only a Follower to a Leader.
• From only a ‘Defender’ to an
‘Enabler’.

7. What do Apple, McDonald’s and
Kimberly-Clark have in common?
• Respond to demand, in real time
• Be ready for anything
• Keep it simple
• Get “multi-local”
• Work together

8. Going Beyond the Obvious
• Untamed Economy
• High levels of consumerism
• Mega-efficiency in megacities
• Emergence of Virtual reality
• Customized lifestyles
• Product personalization and customized services
• Decline in Product life expectancy
• Paralyzing protectionism
• Shortened Supply Chains
• Global resilience – local adaptation
• Focus on Safety

9. How Packaging Delivers ?

10. Building Value – Package Design
• Size Does Matter
• Reverse Engineering
• Safer, Smarter & Simpler
• Manufacturing Strategies –
• From economies of scale to customization
• Standardization & Optimization

11. Building Value – Package Design
• Incorporate scale into system
designs
• End-of-line Solutions
• Managing the Portfolio
• Warehouse management
• Transportation efficiency

12. Building Value – Technology
• Technology Challenges human Control
• Sustain consistent quality
• Automation - Capability development
• Flexibility
• Packaging material / machine interface
• Sourcing Efficiency
• Converting processes

13. Building Value - Technology
• GPS
• Tamper evident /
• Colour indicators
• RFID
• Barcode Traceability/Information
• Sustainability
• Increasing emphasis on climate change & resource depletion

14. Building Value - Innovation
• Disruptive Innovation – Tetra Pak
• Energy management
• Waste management
• Active & Intelligent Packaging
• Oxygen Scavengers
• Edible & Soluble Packaging

15. What does the Future Hold ?
• E-Tailing
• It’s not much about the brand; It’s about the value
• Eyeballs Everywhere - Legislations impacting Innovation
• From Necessary Waste to Intelligent & Smart
• Lean and Green
• Global Climate Change

16. Are We Prepared for the
Paradigm Shift ??
• Additive Manufacturing Or 3-D Printing
• Augmented Reality
• Nanotechnology

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