Detecting Current and Future Technological and Design Trends to Put Focus on Packaging Accessibility without Compromising Functionality
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Detecting Current and Future Technological and Design Trends to Put Focus on Packaging Accessibility without Compromising Functionality Dr Alaster Yoxall, Sheffield Hallam University, a speaker at the EuroPack Summit 2014
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Detecting Current and Future Technological and Design Trends to Put Focus on Packaging Accessibility without Compromising Functionality
- 1. PACKAGING – THE GOOD, THE BAD AND THE FUTURE Mike Love – Category Manager, Essentra Dr Alaster Yoxall –Principal Research Fellow, Lab4Living, Sheffield Hallam University Everybody Shops, London, 21st of March 2014
- 2. THE WORLD IS GOING THROUGH UNPRECEDENTED DEMOGRAPHIC CHANGE 2014 ESSENTRA PLC
- 3. 85 & over 80–84 75–79 70–74 65–69 60–64 55–59 50–54 45–49 a) 1951 Males Females 40–44 35–39 30–34 25–29 20–24 15–19 10–14 5–9 0–4 -2,500 -2,000 -1,500 -1,000 -500 0 500 1,000 1,500 2,000 2,500 Few births during W2 Post WWII baby-boom 2014 ESSENTRA PLC
- 4. 80–84 70–74 60–64 50–54 b) 2001 Population ageing Post WW2 baby-boom Males Females 40–44 30–34 20–24 10–14 0–4 1960s baby-boom -2,500 -2,000 -1,500 -1,000 -500 0 500 1,000 1,500 2,000 2,500 2014 ESSENTRA PLC
- 5. 85 & over 80–84 75–79 70–74 65–69 60–64 55–59 50–54 45–49 c) 2031 Population ageing 1960s baby-boom Males Females 40–44 35–39 30–34 25–29 20–24 15–19 10–14 5–9 0–4 Sustained low fertility -2,500 -2,000 -1,500 -1,000 -500 0 500 1,000 1,500 2,000 2,500 2014 ESSENTRA PLC
- 8. AGEING RESULTS IN LOSS OF STRENGTH, DEXTERITY AND COGNITION 2014 ESSENTRA PLC
- 10. THE BAD 2013 ESSENTRA PLC
- 13. Most frustrating pack formats #1. Clamshell’s #2. Cardboard box #3. Bag/packet #4. Tray with lid Source: JRA Research & Essentra, 2012 2014 ESSENTRA PLC
- 14. 85% identified some ffrruussttrraattiioonn wwiitthh packaging Q1. Thinking about packaging you have used recently please recall any features / functions that you found frustrating. Firstly please write in the type of product / pack: 2014 ESSENTRA PLC
- 15. Difficult to open / Had to use knives or scissors or other Messy when opening 8% tool to open 81% Too much waste/ too much packaging Difficult 49% to close / reseal 7% 2014 ESSENTRA PLC
- 16. OPENABILITY – FRUSTRATIONS 2014 ESSENTRA PLC
- 17. “Give up... Walk away... Throw the product in the bin... ” And in some extreme instances “..not buy the product again…” 2014 ESSENTRA PLC
- 18. THE GOOD 2013 ESSENTRA PLC
- 23. OPENABILITY = JOY! 2014 ESSENTRA PLC
- 24. ”Achievement” “Satisfaction” “Happiness” “Relief” ”It makes me feel like I have got control...I feel like I can control what I am doing with it” 2014 ESSENTRA PLC
- 25. THE FUTURE 2013 ESSENTRA PLC
- 26. ESSENTRA POSITIONING – PACKAGING RESOLVED 2014 ESSENTRA PLC
- 29. THANK YOU 2013 ESSENTRA PLC