This document discusses the package design workshop for Le Guérandais salt products. It covers the product, competitors, design ideas, form exploration, logo process, illustrations, initial designs, and final design which is a combination of two earlier concepts. Renderings and a final mockup were created. The design aims to be modern, creative, colorful, traditional, handmade, local, natural and luxurious to represent the tasty everyday salt from the Guérande region.

1. Le Guérandais
Selde GuérandeWorkshop: package design
Sami Huhtala
Alexandre Larna
L’école de Design Nantes Atlantique

2. our product

3. competitors

4. Ideas
Modern
Creative
Colorful
Traditional
Ancient
Handmade
Local
Natural
Luxurious
The tasty everyday

5. form

6. Mockups

7. logo process
New approachSimplifying existing logo

8. Finallogo

9. illustrations
Main à sel Paludiers

10. firstDesigns

11. more
Designs
The final
design is a
combination
of these two

12. Final
Design

13. construction

14. Renders

15. Finalmockup