AAA provides various services to its members through different touchpoints, including design systems, accident kits, travel booking, hotel recommendations, and insurance policies. These touchpoints are meant to reduce members' worries and provide affordable escape options through classic destinations like Catalina Island as well as convenient city locations near attractions.
1. The document discusses Brand Mapping, a tool used by Unilever to understand brands from the consumer's perspective and plot strategies.
2. A Brand Map examines key elements like positioning, target consumer, benefits, personality, reasons to believe, and essence.
3. It uses Dove soap as an example, mapping elements like its target of women aged 35-50 seeking soft skin, key benefit of not drying like soap, and essence of restoring femininity.
The document provides details about geographic locations in a remote area of northern Ontario, Canada. It includes place names of lakes, rivers, and other landscape features. Several fires that burned large areas of the region in the 1920s are mentioned. The text also notes that remnants of a large meteorite impact from 450 million years ago are still visible in the area.
This physical map of the world from October 2010 shows the locations of countries, oceans, seas, islands, cities, and other geographical features. It includes labels for capital cities, mountain ranges, bodies of water, and territorial lines of control. The map uses a Robinson projection and is scaled at 1:35,000,000.
This physical map of the world from October 2010 shows the locations of countries, oceans, seas, islands, cities, and other geographical features. It includes labels for capital cities, mountain ranges, bodies of water, and territorial boundaries. The map uses a Robinson projection and is scaled at 1:35,000,000.
This physical map of the world from October 2010 shows the locations of countries, oceans, seas, islands, cities, and other geographical features. It includes labels for capital cities, mountain ranges, bodies of water, and territorial boundaries. The map uses a Robinson projection and is scaled at 1:35,000,000.
This document contains sheet music for an Etude for Clarinet and Piano by Robert Elvin. The sheet music is presented over 29 measures in various time signatures and keys. The piece explores different melodic and rhythmic motifs between the clarinet and piano parts. It has sections marked with tempo indications such as "Allegro misterioso" and "Molto espressivo" that guide the performer on how to interpret various passages.
Jacob's house is located near the harbor where boats leave the island. During a coffee break, Jacob's wife served scones she had baked. Edvard talked about possibly moving away as his wife does not like living there, while their son's teacher wonders where he is since he is absent from school. Kristen Gislefoss presented the weather report and someone commented that his son looks just like him.
Essence Spa, located on Mission Bay in San Diego, offers a variety of pampering and healing treatments including massages, facials, body treatments, and salon services that draw from both local and exotic rituals. The spa aims to pamper, protect, and purify clients through its extensive menu of grooming, beauty, and healing options. Clients can enjoy treatments that focus on well-being of both spirit and physique in the spa's natural haven environment.
1. The document discusses Brand Mapping, a tool used by Unilever to understand brands from the consumer's perspective and plot strategies.
2. A Brand Map examines key elements like positioning, target consumer, benefits, personality, reasons to believe, and essence.
3. It uses Dove soap as an example, mapping elements like its target of women aged 35-50 seeking soft skin, key benefit of not drying like soap, and essence of restoring femininity.
The document provides details about geographic locations in a remote area of northern Ontario, Canada. It includes place names of lakes, rivers, and other landscape features. Several fires that burned large areas of the region in the 1920s are mentioned. The text also notes that remnants of a large meteorite impact from 450 million years ago are still visible in the area.
This physical map of the world from October 2010 shows the locations of countries, oceans, seas, islands, cities, and other geographical features. It includes labels for capital cities, mountain ranges, bodies of water, and territorial lines of control. The map uses a Robinson projection and is scaled at 1:35,000,000.
This physical map of the world from October 2010 shows the locations of countries, oceans, seas, islands, cities, and other geographical features. It includes labels for capital cities, mountain ranges, bodies of water, and territorial boundaries. The map uses a Robinson projection and is scaled at 1:35,000,000.
This physical map of the world from October 2010 shows the locations of countries, oceans, seas, islands, cities, and other geographical features. It includes labels for capital cities, mountain ranges, bodies of water, and territorial boundaries. The map uses a Robinson projection and is scaled at 1:35,000,000.
This document contains sheet music for an Etude for Clarinet and Piano by Robert Elvin. The sheet music is presented over 29 measures in various time signatures and keys. The piece explores different melodic and rhythmic motifs between the clarinet and piano parts. It has sections marked with tempo indications such as "Allegro misterioso" and "Molto espressivo" that guide the performer on how to interpret various passages.
Jacob's house is located near the harbor where boats leave the island. During a coffee break, Jacob's wife served scones she had baked. Edvard talked about possibly moving away as his wife does not like living there, while their son's teacher wonders where he is since he is absent from school. Kristen Gislefoss presented the weather report and someone commented that his son looks just like him.
Essence Spa, located on Mission Bay in San Diego, offers a variety of pampering and healing treatments including massages, facials, body treatments, and salon services that draw from both local and exotic rituals. The spa aims to pamper, protect, and purify clients through its extensive menu of grooming, beauty, and healing options. Clients can enjoy treatments that focus on well-being of both spirit and physique in the spa's natural haven environment.
The 9/11 Heroes
Run commemorates
our Nation's military
patriots. Duty, honor
and sacrifice are so
often demonstrated
on the battlefield, but
are just as important
in the lives of the
citizens
All the interconnected stories and situations that are part of this larger story can be mapped endlessly, connecting various locations and people through different perspectives and moments in time. The summary outlines how different events, places, and people are linked together within the overarching narrative.
This document provides a glimpse into a day in the life of various people and places in the town of Vardø, Norway through a series of interconnected short stories and observations. The stories cover multiple characters and locations throughout the town, including Jacob, Ella, Ingrid, a pair of boots, a stone, and various other townspeople and landmarks. The high-level narrative depicts the daily routines, social interactions, sights and sounds of the isolated coastal community from early morning through the late hours of the night.
This document summarizes a gala event held by Victoria Avenue School, thanking the volunteers, community, sponsors, and teachers for their contributions which made the event a success. Food and entertainment were provided. Leftover food and supplies were donated to charities to help those in need. The school looks forward to future community events.
The document discusses the benefits of a two-wheeled bicycle. It notes that bicycles provide an affordable and environmentally friendly mode of transportation. Riding bicycles can improve physical fitness and reduce stress. More people using bicycles can also help alleviate traffic and pollution problems in cities.
Sparky's is a creative agency that aims to emancipate the Washington area from a life without baseball or creativity through high-octane thinking. They helped adapt optical technology to save lives on and off the battlefield. Their work includes helping stop chainsaw violence in Virginia and creating ads, websites, and campaigns for clients.
Mapa vial del departamento de HuancavelicaPECSA Perú
This map shows the road network in the Huancavelica region of Peru. The key roads include the routes connecting Huancavelica to Jatun Pata, Sallapata, and Trinca, as well as the road passing through Nabra Acopalka. The map provides information on Peru's road infrastructure for transportation and communication purposes.
The document provides information on the current Verizon brand, including:
- The brand definition, attributes, typeface, and primary/secondary colors used.
- Examples of how the brand is expressed through advertising, merchandising, retail environments, and sponsorships.
- Images showing examples of out-of-home advertising using the brand graphics and colors.
This document provides a genealogical chart for the descendants of Don Victoriano Garcia. It traces the lineage across multiple generations, listing the names of individuals, their parents, dates and places of birth, marriage, and death. Over 100 names are included spanning over 7 generations of the Garcia family tree.
Oneida County ATV Maps can be obtained from the Oneida County Forestry Department located at 1106 East 8th Street, Merrill, WI 54452. Contact Scott M. Galetka at (715) 536-0476 or Sgaletka@co.lincoln.wi.us for more information. The map depicts ATV routes, trails, roads open to ATV use, and other public lands information for Oneida County, Wisconsin.
This concert review summarizes a Mountain Heart concert in three sentences:
Mountain Heart, a bluegrass band, performed for fans on Friday night. The band stayed true to their bluegrass sound and engaged well with the audience. Many fans enjoyed the concert and the band's talented musicianship.
Absolute Green Energy & Solar PV is a solar energy company located in Worcester, MA that provides solar PV systems for homes and businesses. They help customers reduce their carbon footprint and electric bills through solar power while earning a return on their investment from incentives like rebates, subsidies and selling renewable energy credits. Before installing a system, they perform a site assessment and design a custom solar PV solution tailored to the property.
Carol K. Robinson provides graphic design and production services. She can be reached at 720-331-1072 or 3degreedp@comcast.net. Her business, Third Degree Designs, is located at 15426 E. Orchard St. in Centennial, Colorado. The document also includes advertisements for a local dog wash and Honda dealership.
Citrix MetaFrame allows IT professionals to deploy and manage applications from a single location across networks of any size. It provides LAN-like application performance over low-bandwidth connections. Users can access 32-bit Windows applications from various client devices, including legacy PCs and Macintosh systems, securely. Citrix's ICA protocol enables this by shifting application processing to servers with low bandwidth requirements.
This document discusses what animals may have lived in backyards if they were a time machine that could transport one back to earlier eras. It would be possible to see large fish like sturgeon, predators such as grey wolves, and hoofed animals like elk if transported to a time before modern human settlements. Otters and bobcats may also have lived nearby in earlier periods.
The document summarizes the lives and shared service of Danny Altice and Posey Dillon from Rocky Mount, Virginia. Altice was short and drove big machines while Dillon left farming to work in town politics. Though from different backgrounds, they found common ground serving their community through the fire department, with Dillon restoring a historic fire truck. Both men lived simple lives and remained in Rocky Mount for decades.
The document discusses how special characters and symbols make summarizing difficult. It talks about minimizing harm by focusing on the essential meaning and ideas, rather than getting caught up in trying to interpret every character and symbol. An effective summary preserves the key points while simplifying or omitting confusing or non-essential details.
This map shows the location of oil and gas fields in northern Peru. It depicts several oil and gas extraction sites around the Maranon River basin including the Mayo, Pastaza, and Morona fields. Infrastructure like pipelines and processing facilities are also indicated on the map to show how the resources are developed and transported out of the region.
The document summarizes the selection of LED light strips available from ITALUCE Corp. It lists various LED strip options including different light colors, waterproof vs non-waterproof, accessories like amplifiers and connectors. ITALUCE Corp provides a large selection of LED strips to suit various lighting needs and projects, with a focus on quality, design, and customer satisfaction.
The Philadelphia Eagles quarterback Donovan McNabb will miss this Friday's preseason game due to ankle and rib injuries. McNabb has been sidelined since suffering the injuries in practice last week. The Eagles are hoping McNabb can return for their final preseason game on September 2nd to prepare for the regular season opener on September 12th.
This document lists marketing self-service applications used by an organization's operations and marketing departments. It includes PrintStore which was used on three separate dates in March 2011 and BrandPoint which was used on four separate dates that same month. The document provides a high-level listing of applications and dates of use for internal marketing and operations functions.
This guide provides branding and design standards for employee-facing communications to ensure a strong connection between the AAA brand and messaging. It establishes guidelines for layout, typography, photography, colors and other graphic elements. The purpose is to present a consistent look and voice across all internal materials that reinforces the values of the organization and engages employees. Proper use of these standards in employee communications can strengthen the internal brand and create greater member satisfaction.
The 9/11 Heroes
Run commemorates
our Nation's military
patriots. Duty, honor
and sacrifice are so
often demonstrated
on the battlefield, but
are just as important
in the lives of the
citizens
All the interconnected stories and situations that are part of this larger story can be mapped endlessly, connecting various locations and people through different perspectives and moments in time. The summary outlines how different events, places, and people are linked together within the overarching narrative.
This document provides a glimpse into a day in the life of various people and places in the town of Vardø, Norway through a series of interconnected short stories and observations. The stories cover multiple characters and locations throughout the town, including Jacob, Ella, Ingrid, a pair of boots, a stone, and various other townspeople and landmarks. The high-level narrative depicts the daily routines, social interactions, sights and sounds of the isolated coastal community from early morning through the late hours of the night.
This document summarizes a gala event held by Victoria Avenue School, thanking the volunteers, community, sponsors, and teachers for their contributions which made the event a success. Food and entertainment were provided. Leftover food and supplies were donated to charities to help those in need. The school looks forward to future community events.
The document discusses the benefits of a two-wheeled bicycle. It notes that bicycles provide an affordable and environmentally friendly mode of transportation. Riding bicycles can improve physical fitness and reduce stress. More people using bicycles can also help alleviate traffic and pollution problems in cities.
Sparky's is a creative agency that aims to emancipate the Washington area from a life without baseball or creativity through high-octane thinking. They helped adapt optical technology to save lives on and off the battlefield. Their work includes helping stop chainsaw violence in Virginia and creating ads, websites, and campaigns for clients.
Mapa vial del departamento de HuancavelicaPECSA Perú
This map shows the road network in the Huancavelica region of Peru. The key roads include the routes connecting Huancavelica to Jatun Pata, Sallapata, and Trinca, as well as the road passing through Nabra Acopalka. The map provides information on Peru's road infrastructure for transportation and communication purposes.
The document provides information on the current Verizon brand, including:
- The brand definition, attributes, typeface, and primary/secondary colors used.
- Examples of how the brand is expressed through advertising, merchandising, retail environments, and sponsorships.
- Images showing examples of out-of-home advertising using the brand graphics and colors.
This document provides a genealogical chart for the descendants of Don Victoriano Garcia. It traces the lineage across multiple generations, listing the names of individuals, their parents, dates and places of birth, marriage, and death. Over 100 names are included spanning over 7 generations of the Garcia family tree.
Oneida County ATV Maps can be obtained from the Oneida County Forestry Department located at 1106 East 8th Street, Merrill, WI 54452. Contact Scott M. Galetka at (715) 536-0476 or Sgaletka@co.lincoln.wi.us for more information. The map depicts ATV routes, trails, roads open to ATV use, and other public lands information for Oneida County, Wisconsin.
This concert review summarizes a Mountain Heart concert in three sentences:
Mountain Heart, a bluegrass band, performed for fans on Friday night. The band stayed true to their bluegrass sound and engaged well with the audience. Many fans enjoyed the concert and the band's talented musicianship.
Absolute Green Energy & Solar PV is a solar energy company located in Worcester, MA that provides solar PV systems for homes and businesses. They help customers reduce their carbon footprint and electric bills through solar power while earning a return on their investment from incentives like rebates, subsidies and selling renewable energy credits. Before installing a system, they perform a site assessment and design a custom solar PV solution tailored to the property.
Carol K. Robinson provides graphic design and production services. She can be reached at 720-331-1072 or 3degreedp@comcast.net. Her business, Third Degree Designs, is located at 15426 E. Orchard St. in Centennial, Colorado. The document also includes advertisements for a local dog wash and Honda dealership.
Citrix MetaFrame allows IT professionals to deploy and manage applications from a single location across networks of any size. It provides LAN-like application performance over low-bandwidth connections. Users can access 32-bit Windows applications from various client devices, including legacy PCs and Macintosh systems, securely. Citrix's ICA protocol enables this by shifting application processing to servers with low bandwidth requirements.
This document discusses what animals may have lived in backyards if they were a time machine that could transport one back to earlier eras. It would be possible to see large fish like sturgeon, predators such as grey wolves, and hoofed animals like elk if transported to a time before modern human settlements. Otters and bobcats may also have lived nearby in earlier periods.
The document summarizes the lives and shared service of Danny Altice and Posey Dillon from Rocky Mount, Virginia. Altice was short and drove big machines while Dillon left farming to work in town politics. Though from different backgrounds, they found common ground serving their community through the fire department, with Dillon restoring a historic fire truck. Both men lived simple lives and remained in Rocky Mount for decades.
The document discusses how special characters and symbols make summarizing difficult. It talks about minimizing harm by focusing on the essential meaning and ideas, rather than getting caught up in trying to interpret every character and symbol. An effective summary preserves the key points while simplifying or omitting confusing or non-essential details.
This map shows the location of oil and gas fields in northern Peru. It depicts several oil and gas extraction sites around the Maranon River basin including the Mayo, Pastaza, and Morona fields. Infrastructure like pipelines and processing facilities are also indicated on the map to show how the resources are developed and transported out of the region.
The document summarizes the selection of LED light strips available from ITALUCE Corp. It lists various LED strip options including different light colors, waterproof vs non-waterproof, accessories like amplifiers and connectors. ITALUCE Corp provides a large selection of LED strips to suit various lighting needs and projects, with a focus on quality, design, and customer satisfaction.
The Philadelphia Eagles quarterback Donovan McNabb will miss this Friday's preseason game due to ankle and rib injuries. McNabb has been sidelined since suffering the injuries in practice last week. The Eagles are hoping McNabb can return for their final preseason game on September 2nd to prepare for the regular season opener on September 12th.
Similar to P1396 25 aaa brand touchpoints r5sr (20)
This document lists marketing self-service applications used by an organization's operations and marketing departments. It includes PrintStore which was used on three separate dates in March 2011 and BrandPoint which was used on four separate dates that same month. The document provides a high-level listing of applications and dates of use for internal marketing and operations functions.
This guide provides branding and design standards for employee-facing communications to ensure a strong connection between the AAA brand and messaging. It establishes guidelines for layout, typography, photography, colors and other graphic elements. The purpose is to present a consistent look and voice across all internal materials that reinforces the values of the organization and engages employees. Proper use of these standards in employee communications can strengthen the internal brand and create greater member satisfaction.
The document provides guidelines for selecting photography that communicates the AAA brand. It outlines 6 guiding principles: 1) featuring real, contemporary people aged 35-55, especially families with children, 2) depicting people doing real activities rather than posed scenarios, 3) prioritizing experiential over literal photos, 4) conveying confident movement and energy, 5) maintaining a consistent style for member and employee portraits, and 6) authentically representing diversity among members. Examples of appropriate and inappropriate stock photos are included.
This document provides brand standards for AAA Northern California, Nevada & Utah. It includes guidelines on proper logo usage, colors, typography, formatting, voice, and legal disclaimers. The document was designed as a PDF for electronic use instead of printing to save paper.
The document provides guidance on writing letters for AAA in a consistent voice. It discusses four principles for the letters: be accurate, be personal and appreciative, be direct and transparent, and sell the value of AAA. Specific guidelines are given for style, typography, authorship, cross-selling products, and applying principles of social psychology to improve response rates. The goal is to deepen relationships with members through accurate, helpful communication delivered in a warm, conversational tone.
The document provides an executive summary for Alexandra Morehouse highlighting her experience and accomplishments in developing and executing strategies that deliver profitable growth. It summarizes that she has a proven track record of building teams to create strategies across marketing, media, data mining, and partnerships that increased revenues and market share for various companies. Specifically, it mentions strategies she developed increased revenues by 33% and cross-selling by 300%. The summary highlights her experience leading strategic initiatives and marketing as a recognized chief marketing officer.
Alexandra Morehouse managed over 200 employees and a budget of over $100 million at AAA. She delivered incremental revenues of $102 million, grew revenues 20-30% higher than industry average annually since 2004, and increased customer retention resulting in a $48 million increase in profits. She revitalized AAA's 100-year-old brand, expanding its advertising and awareness while reducing marketing costs 50% through digital and social media strategies.
Alexandra Morehouse has received numerous awards for her business and community work including the San Francisco Business Times “Most Influential” Businesswomen award from 2008-2010, a Gold Hermes Creative award, and awards from the Communicator Awards and Points of Light Foundation. She also received a LEED Gold Award for sustainable building practices, an Ebbie Award from the San Francisco Chamber of Commerce, and awards from the MarCom Creative Awards and Lowell Thomas Award for Journalism.
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