Test Estimation Hacks: Tips, Tricks and Tools WebinarQASymphony
In this webinar, Matt Heusser explains how not only how to deal with tough questions, but how to prepare and defend estimates that stand up to scrutiny. The conversation includes six estimating models - comparison, functional decomposition, timeboxed, and prediction, along the Guru Method and, perhaps, a little on #NoEstimates.
Don’t miss this opportunity to learn:
Learn the common mistakes in software test estimation
How Testing is different than linear tasks like development (and how to talk about it)
Learn what goes wrong in discussions about schedule
An explanation of ways to estimate for test - by comparison, functional decomposition, timeboxing, prediction and the guru method
How to recognize when you are actually in test negotiation, not test estimation...and what to do about it
Matt Heusser will discusses these topics and much, much more! Watch now: http://pi.qasymphony.com/test-estimation-hacks-webinar-lp057
Test Estimation Hacks: Tips, Tricks and Tools WebinarQASymphony
In this webinar, Matt Heusser explains how not only how to deal with tough questions, but how to prepare and defend estimates that stand up to scrutiny. The conversation includes six estimating models - comparison, functional decomposition, timeboxed, and prediction, along the Guru Method and, perhaps, a little on #NoEstimates.
Don’t miss this opportunity to learn:
Learn the common mistakes in software test estimation
How Testing is different than linear tasks like development (and how to talk about it)
Learn what goes wrong in discussions about schedule
An explanation of ways to estimate for test - by comparison, functional decomposition, timeboxing, prediction and the guru method
How to recognize when you are actually in test negotiation, not test estimation...and what to do about it
Matt Heusser will discusses these topics and much, much more! Watch now: http://pi.qasymphony.com/test-estimation-hacks-webinar-lp057
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
3. P+PUMSPECIALJANUARI+FEBRUARI2010
5
P+PUMSPECIALJANUARI+FEBRUARI2010
4
MAROKKO VRIJWILLIG, MAAR NIET VRIJBLIJVEND
Ambassadeursvan
BVNederland
Vrijwel iedere week van het jaar is er wel een PUM-expert
aan het werk in Marokko.Wat komen ze doen,wie zit er op
hen te wachten en wat bereiken ze?
+TekstHansvandeVeen+FotografieDenisetenBokum
“Kijk,netgearriveerduitNederland.”TrotswijstAhmed
AmirainzijnbloemenshopinhartjeCasablancaop
tweegrotevazenmetenormerozen.Tweedagengeledenvia
internetinAalsmeerbesteld,nuinzijnwinkel.Klaarvoor
verwerkinginboeketten.Rozenwordenwelgekweektin
Marokko,maarnietdezesoorten.Zijnklantenzijngraagbereid
erdeportemonneevoortetrekken.“Volgendeweekbestelik
opnieuwtweeduizendstuks.”
VijfjaargeledenbegonAmirazijnbedrijfFleurscasaInternatio-
nalinCasablanca,nuishijeenregelmatigeleveranciervan
bloemstukkenaantophotelsenbijgroteevenementen.Twee
PUM-expertshadAmiraindietijdoverdevloer.Deeerste
steundehembijhetontwikkelenvanzijnbusinessconcept,de
tweedebrachtzijnpersoneeldefijnerekneepjesvanhetbloem-
schikkenbij.OokkreegzijnassistenteeentraininginNeder-
land.“Dankzijhetadviesvandeexpertshebbenwijnueen
geheeleigencollectie,enonderscheidenweonsvandeconcur-
rentie.”
AhmedAmiraisTunesiërvangeboortemaarroemthetonder-
nemersklimaatinMarokko.“Alsondernemerwordjenietveel
indeweggelegdindezeopeneconomie.Datisindezeregio
langnietoveralzo.Enbovendiengaathethiereconomisch
goed.”
DedynamiekvandeMarokkaanseeconomiekanookdebezoe-
kermoeilijkontgaan.InstedenalsCasablancaendehoofdstad
Rabatwordtdrukgebouwdaangrote,prestigieuzeprojecten.
DelaatsteinvoerbelemmeringentussenMarokkoendeEuro-
peseUnieverdwijnenvolgendjaar,eennieuweboostvooreen
economiediealjarenindeliftzit.Metinvesteringsprogram-
ma’sopterreinenalstoerismeenland-entuinbouwhoudtde
overheiderdevaartin.Daarstaangroteproblementegenover,
zoalsdeklooftussenarmenrijk,eenschromelijktekortaan
banenvoorderelatiefjongebevolkingeneenschandalighoog
percentageanalfabetisme.
“Miljoenen mensen in mijn land verdienen hunbroodin
microbedrijfjes.Zijzijnveelalnietinstaatdeontwikkelingen
opdemarkttevolgen,lopenachterquaarbeidsomstandig-
hedenenookopmilieugebiedgaatervanallesmis.Alsoverheid
slagenweeronvoldoendeinhentebereiken.Consultancyis
hiermaarbeperktaanwezigenveelteduurvoordezebedrijfjes.
Endus,mijneherenvanPUM,kuntueenbelangrijkerolver-
vullen.”
Mohammed Sairi, directeur op het ministerie van Toerisme
en Kunstnijverheid en belast met promotie en innovatie van
de sector, kijkt zijn bezoekers doordringend aan. Wat hem
betreft kan PUM, samen met zijn ministerie, direct aan de
slag, liever vandaag nog dan morgen. Koos Kruit, sinds drie
jaar PUM-landencoördinator in Marokko, houdt de boot wat
af. “Laten we beginnen met een proefproject”, stelt hij voor,
“om te bepalen waar onze bijdrage het meest zinvol is.” Sairi’s
suggestie dat PUM ook hele sectoren zou kunnen adviseren,
zoals de leerlooierijen of de keramiek, ontmoet ook al niet veel
enthousiasme. “Wij adviseren geen sectoren”, reageert Thijs
van Praag, algemeen directeur van PUM. “Onze filosofie is om
een expert direct te koppelen aan een bedrijf. Als het goed is, >
Koos Kruit,landencoördinator
Marokko,in gesprek met een van de
twee lokale PUM-vertegenwoordigers,
Abdelaziz Moutamani
4. Fatima en Naïma Amar willen graag een PUM-expert voor hun coöperatie
P+PUMSPECIALJANUARI+FEBRUARI2010
7
P+PUMSPECIALJANUARI+FEBRUARI2010
6
hebben zijn adviezen vervolgens uitstraling naar een groter
deel van de sector.”
“Ikvreesdebureaucratie”,zegtVanPraagalsweweerbuiten
staan.“Wijwillenzoveelmogelijksamenwerkenineenland,
maaralleenalsweerechtverdermeekomen.Daaromzijnwe
terughoudendinalliantiesmetdeoverheidofinstellingendie
teveelaandeleibandvandieoverheidlopen.”Geenonterechte
zorginMarokko,waarledenvanhetselectegezelschapvan
familiesdietraditioneeldetouwtjesinhetlandsteviginhan-
denhebben,regelmatigjobhoppentussendeoverheidsbureau-
cratieenhetbedrijfsleven.TochisPUMerdelaatstejarenin
geslaagdeensteviglokaalnetwerkoptebouwen.Samenwerken
metlokaleorganisaties,zegtKoosKruit,“vergrootonzenaams-
bekendheidenleidttotmeer,enbetere,aanvragen.”Erzijn
afsprakengemaaktmetondermeerdelandelijkewerkgevers-
organisatie,eenagentschapterbevorderingvanhetmidden-en
kleinbedrijf,deMarokkaansekoepelorganisatievoorcoöpera-
ties(metruimzesduizendleden)enCréditAgricole,degrootste
plattelandsbank.
DelaatstetweestimulerendeaanwezigheidvanPUMophet
plattelanddoordelokalekostenvanNederlandseexpertsvoor
hunrekeningtenemen.DatisnietgeheelvolgensdePUM-filo-
sofie,dieervanuitgaatdatdeklantzijnbetrokkenheidtoont
doorhuisvestingentransportvandeexperttebetalen.Onder
hetmotto:welvrijwilligmaarnietvrijblijvend.Kruit:“Omdat
heteengratisadviesis,kandeneigingzijnergemakkelijkmee
omtegaan.Maarmendienttebeseffendatheteenkwaliteits-
adviesis,vanmensendiehunsporenhebbenverdiend.De
lokalepartijmoetknokkenvooreenPUM-project,hetisgeen
cadeau.”Maarsomsisenigesoepelheidgewenst.“Prioriteit
heeftvooronshetvergrotenvantoegangtotdemarktvan
kleineproducentenophetplatteland.Demeestebedrijfjesen
coöperatieszijnechterzoarmdatzezelfsdiebeperktelokale
kostennietkunnenbetalen.Vandaardeconstructiesmetde
koepelvancoöperatiesendeplattelandsbank.”
FatimaenNaïmaAmarvertegenwoordigenzo’ncoöperatie.
Dezussenhebbenzeshonderdkilometergereisdomaanwezig
tezijnbijeendoorPUMgeorganiseerdseminarindehoofd-
stadRabat,waardeverschillendestakeholderselkaarkunnen
ontmoeten.HunvrouwencoöperatieinhetplaatsjeGoulmina
telt35leden,diebroodenkoekjesbakkenencouscous-
maaltijdenbereiden.Vanuiteeneigenwinkelverkopenzijhun
producten,meestalbijgelegenheidvanbruiloftenofbegrafe-
nissen.Gekooktengebakkenwordterophoutvuur,bijvoor-
keurmetpalmbomenhout.Hetprobleemisdatdezehoutbron
uitgeputraakt.VandaardevraagaanPUM,viadekoepelvan
coöperaties,ofeenexpertkanonderzoekenofzonne-energie
eenhaalbarekaartis.InnovemberreisteenPUM-expertafnaar
hetverreoostenvanMarokko.“Hetmagbesteenmanzijn”,
zegtNaïma,“datisgeenprobleem.”Zonne-energiewordtin
hunomgevingalmeertoegepast,dusaandehaalbaarheidtwij-
felendedamesniet.Maar,vragenzijzichaf,hoedeverfijnde
smaakengeurvanhetkokenophoutvuurtebewaren?
Jan van Eck heeft zijn klus vooreencoöperatieernetopzitten.
Weontmoetenhemtijdenszijnlaatstewerkdagopdemelk-
fabriekinKenitra,zo’nveertigkilometervanRabat.Deklant
vanVanEckisAgricoleLaitiereExtralait,eencoöperatievan
driehonderdmelkveehouders.“Vanmiddelgroottotklein”,
zegtVanEck.“Erzijnermetnietmeerdanvijfkoeien.Sommi-
genleverenmaartweelitermelkperdagaandefabriek.”
Decoöperatieoverweegtdeproductievanveevoerzelfterhand
tenemen.Nietalleenwordenzokostenbespaard,ookhopen
deveehoudersdoormeerkennisoverdejuistevoedingde >
Marokko topland voor PUM in Afrika
PUM is sinds 1995 actief in Marokko.Sindsdien werden ruim vierhonderd missies
uitgevoerd;eerst zo’n twintig per jaar,daarna een ruime verdubbeling tot veertig à
vijftig jaarlijks.Marokko behoort daarmee met Zuid-Afrika tot de top in Afrika qua
PUM-missies.Het merendeel van de projecten vond plaats in de agrarische sector;de
rest in de industrie en sectoren als hotellerie,farmacie en toerisme.Nieuw zijn de
milieuprojecten,waarvan er nu zes zijn voltooid.
Marokko is een van de vier landen waar PUM met de EconomischeVoorlichtingsdienst
EVD samenwerkt in matchmaking,het creëren van business links tussen lokale
ondernemers en het Nederlands bedrijfsleven.“PUM is vaak het eerste contact van
ondernemers hier met Nederland”,zegtVasco Rodriguez,economisch attachee bij de
ambassade in Rabat.“Wij kijken vervolgens naar de mogelijkheid van opschaling van
de relatie,door inzet van de verschillende instrumenten die we daarvoor hebben.”
De vaste personele betrokkenheid van PUM met Marokko bestaat uit twee
Marokkaanse lokale vertegenwoordigers (vergoeding per project),de fulltime project
officer (betaald) op het kantoor in Den Haag die de missies coördineert en de
landencoördinator (vrijwillig),die het land twee à drie keer per jaar bezoekt.
Bloemist Ahmed Amira
11. + PUM Netherlands senior experts speelt sinds 1978 een
zichtbare rol in de wereld van ontwikkelings-
samenwerking met korte intensieve projecten van
doorgaans twee tot drie weken.
+ PUM zendt senior experts uit naar circa zeventig
landen in Afrika,Azië en het Midden-Oosten,Latijns-
Amerika en Centraal- en Oost-Europa.Zij adviseren
daar op aanvraag ondernemingen en instellingen die
behoefte hebben aan kennis en ervaring die ter plaatse
onvoldoende voorhanden zijn.
De experts doen dat op basis van de ervaring die zij zelf in hun
loopbaan hebben opgebouwd,op alle denkbare terreinen van
het economisch leven.PUM-experts zijn onafhankelijk en doen
hun werk belangeloos.Ze ontvangen geen financiële
vergoeding.PUM is sinds zijn oprichting uitgegroeid tot Europa’s
grootste‘uitzendbureau’voor de inzet van professionele
vrijwilligers in ontwikkelingslanden en opkomende markten.
Neem voor meer informatie over PUM of aanmelding als expert
contact op metWessel vanWeerd,Hoofd P&O,
wessel.van.weerd@pum.nl,telefoon 070 3490587.
PUM Netherlands senior experts
Postbus 93078,2509 AB Den Haag
T 070 3490555
F 070 3490590
E info@pum.nl
www.pum.nl
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