2. Objectives
• Describe where you would find the fire
messages on the Internet.
• Utilize the Communicator’s Guide –
Wildland Fire.
2A-02-P101-EP
3. Introduction
• Communicating the fire
prevention/education message is
essential to the job of the Fire
Prevention Specialist.
• It is important that a consistent
message be delivered to all publics.
2A-03-P101-EP
4. National Wildfire Coordinating
Group
• NWCG Organization
• Federal and State Representation
• Working Teams (16)
• Advisory Groups (2)
• Task Groups (1)
2A-04-P101-EP
5. National Wildfire Coordinating
Group
• The organization strives for:
• Continuity and standards for training
equipment, qualifications, and
operational functions
• Collaborative efforts among agencies
• Avoid duplication
• Products
2A-05-P101-EP
7. Messaging Project
• Wildland fire management agencies share
common goals.
• Encourage those who live or recreate in
wildland areas be aware of the role of
wildland fire.
• Land management agencies are taking
action to reduce risks and realize benefits
of wildland fire.
2A-07-P101-EP
8. Messaging Project
• There is a need for partnerships to
understand and prepare for wildland fire.
• Agencies are encouraged to use and
distribute products developed to their
partners to assist in communicating about
wildland fire.
2A-08-P101-EP
9. Messaging Project
• Interagency messages have been developed.
• Materials available from the NWCG web site:
http://www.nwcg.gov/teams/wfewt/wfetm.htm
• The WFEWT will continue to develop new
products.
• The natural role of fire in the environment
must be understood.
2A-09-P101-EP
10. Messaging Project
Messaging Project Evolution:
• Communicator's Guide
• Brochure – Wildfire in the United States
• National Messaging Project Fact Sheet
• Future products
2A-10-P101-EP
12. Developing Key Messages
• Key messages are general
concepts that agencies are
encouraged to incorporate into their
materials.
2A-12-P101-EP
13. Key Messages
• Key messages are umbrella
statements that are best used when
supporting points and examples of
local content are added.
2A-13-P101-EP
14. Supporting Points
• The supporting points provide detail
for the key messages and enable
users to further explain the roles of
wildland fire in the ecosystem, land
management agencies, tribes, and
partners
2A-14-P101-EP
15. Key Messages (1)
• Wildland fire is an essential, natural
process.
2A-15-P101-EP
16. Key Messages (2)
• Society’s influence has altered
historic fire cycles, leading to a
dangerous buildup of vegetation in
our wildlands.
2A-16-P101-EP
17. Key Messages (3)
• Land Management agencies are
committed to a balanced fire
program that will reduce risks and
realize the benefits of fire.
2A-17-P101-EP
18. Key Messages (4)
• Improving health of the land and
reducing risks to communities
requires partnerships among
federal and state agencies, tribal
governments, fire departments,
communities, and landowners.
2A-18-P101-EP
19. Key Messages (5)
• Public education is necessary to the
success of fire management
programs.
2A-19-P101-EP
23. Lesson Objectives
• Describe where you would find the fire
messages on the Internet.
• List the national fire messages.
2A-23-P101-EP
Editor's Notes
PASS OUT “WILDLAND FIRE IN THE UNITED STATES BROCHURE” AND/OR “WILDLAND FIRE: A NATURAL PROCESS FACT SHEET” IF AVAILABLE. The NWCG is an interagency group comprised of a parent group and 16 other groups/team with special fire responsibilities. The parent group consists of the federal fire directors and a National State Representative.
PASS OUT “WILDLAND FIRE IN THE UNITED STATES BROCHURE” AND/OR “WILDLAND FIRE: A NATURAL PROCESS FACT SHEET” IF AVAILABLE. The Organization as a whole strives to assure “Continuity and standards for training equipment, qualifications, and operational functions. Products examples include: this messaging product; standard PD’s; training courses and guides; PMS, Qualifications, etc.
WELCOME; INTRODUCTIONS NOTE TO PRESENTER: YOU MAY WANT TO SELECT “MASTER VIEW” AND REPLACE THESE TEMPLATE PHOTOS WITH PHOTOS FROM YOUR AGENCY. PHOTOS WERE SPECIFICALLY SELECTED TO SHOW PEOPLE IN AESTHETIC NATURAL SETTINGS, WITHOUT SCENES OF FIRE THAT CAN INVOKE NEGATIVE FEELINGS AMONG THE AUDIENCE. IF YOU CHOOSE TO INCLUDE SCENES OF FIRE, YOU ARE ENCOURAGED TO SELECT PHOTOS THAT SHOW RE-GROWTH, RESPONSIBLE FIRE USE, AND/OR POSITIVE IMPACT OF FIRE.
Emphasize involvement with local sme’s. National Messaging Evolution: Communicators Guide (ecological, social and policy aspect of Wildland Fire, Community Education, School Programming); Wildland Fire Brochure (Robin is handing out; fire ecology, fire use and benefits) and finally, to the subject of this presentation, the National Messaging Project . Nat’l Messaging Chronology: Contract with communications firm (drafted Nat;l Message Themes for Role of Wildlland Fire in Ecosystems, Agency Actions, Partnerships, and personal responsibilities for those living in fire prone ecosystems; Contacted agency SMEs to review compiled message themes; comments provided, finalized w/ NMTG; directives issued by directors; fact sheet developed; ppt developed and here we are today. Future Products: develop PSAs; integrate nat’l messages into Firewise materials and distribution to other NWCG WTs; byline articles in Agency News Letters; develop periodic communications to be distributed by FMTG/EA/TBD across agencies and partner organizations (product will include information about new resources, availability of current resources, and upcoming professional training (Emphasis on Internal Audiences)
Emphasize involvement with local sme’s. National Messaging Evolution: Communicators Guide (ecological, social and policy aspect of Wildland Fire, Community Education, School Programming); Wildland Fire Brochure (Robin is handing out; fire ecology, fire use and benefits) and finally, to the subject of this presentation, the National Messaging Project . Nat’l Messaging Chronology: Contract with communications firm (drafted Nat;l Message Themes for Role of Wildlland Fire in Ecosystems, Agency Actions, Partnerships, and personal responsibilities for those living in fire prone ecosystems; Contacted agency SMEs to review compiled message themes; comments provided, finalized w/ NMTG; directives issued by directors; fact sheet developed; ppt developed and here we are today. Future Products: develop PSAs; integrate nat’l messages into Firewise materials and distribution to other NWCG WTs; byline articles in Agency News Letters; develop periodic communications to be distributed by FMTG/EA/TBD across agencies and partner organizations (product will include information about new resources, availability of current resources, and upcoming professional training (Emphasis on Internal Audiences)
Emphasize involvement with local sme’s. National Messaging Evolution: Communicators Guide (ecological, social and policy aspect of Wildland Fire, Community Education, School Programming); Wildland Fire Brochure (Robin is handing out; fire ecology, fire use and benefits) and finally, to the subject of this presentation, the National Messaging Project . Nat’l Messaging Chronology: Contract with communications firm (drafted Nat;l Message Themes for Role of Wildland Fire in Ecosystems, Agency Actions, Partnerships, and personal responsibilities for those living in fire prone ecosystems; Contacted agency SMEs to review compiled message themes; comments provided, finalized w/ NMTG; directives issued by directors; fact sheet developed; ppt developed and here we are today. Future Products: develop PSAs; integrate nat’l messages into Firewise materials and distribution to other NWCG WTs; byline articles in Agency News Letters; develop periodic communications to be distributed by FMTG/EA/TBD across agencies and partner organizations (product will include information about new resources, availability of current resources, and upcoming professional training (Emphasis on Internal Audiences)
Emphasize involvement with local sme’s. National Messaging Evolution: Communicators Guide (ecological, social and policy aspect of Wildland Fire, Community Education, School Programming); Wildland Fire Brochure (Robin is handing out; fire ecology, fire use and benefits) and finally, to the subject of this presentation, the National Messaging Project . Nat’l Messaging Chronology: Contract with communications firm (drafted Nat;l Message Themes for Role of Wildland Fire in Ecosystems, Agency Actions, Partnerships, and personal responsibilities for those living in fire prone ecosystems; Contacted agency SMEs to review compiled message themes; comments provided, finalized w/ NMTG; directives issued by directors; fact sheet developed; ppt developed and here we are today. Future Products: develop PSAs; integrate nat’l messages into Firewise materials and distribution to other NWCG WTs; byline articles in Agency News Letters; develop periodic communications to be distributed by FMTG/EA/TBD across agencies and partner organizations (product will include information about new resources, availability of current resources, and upcoming professional training (Emphasis on Internal Audiences)
