- The OTC market in India is estimated at $1.793 billion and accounts for 18% of total pharmaceutical sales. Major OTC categories include aches/pains, cough, colds, hyperacidity, minor infections, and indigestion. Emerging categories include cuts, wounds, burns, muscle pains, sprains, diarrhea, and constipation. - 700 million Indians lack access to specialist care as 80% of specialists live in urban areas. Private health expenditure as a percentage of GDP is growing at rates of 12.75% in rural areas and 15.15% in urban areas. - Common OTC products sold in India include analgesics, antacids, vitamins, herbal ton

1. OTC Market in India

6. Private health expenditure as percentage of GDP

7. Doctor patient ratio in India is 1:1700

9. 30% of Beds for >70% of population

10. Most money spent on Vaccination and primary prevention.

13. Indian behavior in illness .

14. Datamonitor Points of sale.

15. Datamonitor

16. “ Maximum number of OTC drugs sold by qualified chemists and pharmacists are from branded companies like Pfizer Inc., share of which is estimated at about 8%, followed by Sanofi-Aventis 7% and Johnson & Johnson 5.5%..” -Assocham study, 2008. The Associated Chambers of Commerce and Industry of India (ASSOCHAM)

20. • digestives • antacids • antiflatulents • cold rubs and analgesic balms/creams • vitamins/tonics/health supplements (especially herbals) • medicated skin treatment • analgesic /cold tablets • antiseptic creams/liquids • glucose powders • cough liquids • throat lozenges • medicated dressings (band-aids) • baby gripe water.