OrthoSynetics is a company backed by strong financial partners and doctors that provides services to the orthodontic profession. The company explored over 70 potential names and engaged in a five stage screening process to develop their new brand, which symbolizes their dedication to synergizing between patients, doctors, suppliers, and the organization. Their approach focuses on building service excellence through communication and hard work, and they are currently transforming their culture while improving communication, performance, and infrastructure to better serve customers' needs everyday.