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FACEBOOK ÉS
INSTAGRAM
PROMÓCIÓS SZABÁLYOK
2016. június 15.
RÉNYI BALÁZS
PROMÓCIÓK - EASY WIN
KÖZÖSSÉGÉPÍTÉS
JÁTÉKOSAN MESÉLJÜK EL A TÖRTÉNETÜNKET
INTERAKCIÓ & ENGAGEMENT
ADATBÁZIS
50 MILLIÓ ÜZLETI OLDAL
https://www.facebook.com/page_guidelines.php
TÖRTÉNELEM
KORÁBBAN TILTVA VOLTAK AZ ÜZENŐFALI JÁTÉKOK
CSAK FACEBOOK ALKALMAZÁSOK
“A játék szervezésében a Facebook semmilyen
szerepet nem vállal, abban nem vesz részt.”
▸USER FRIENDS
▸EMAIL ADDRESS
▸ABOUT ME
▸BOOKS
▸FITNESS
▸MUSIC
▸NEWS
▸VIDEO
▸BIRTHDAY
▸RELATIONSHIP DETAILS
▸RELIGION /POLITICS
▸TAGGED PLACES
▸WEBSITE
▸WORK HISTORY
▸EVENT RSVPS
▸PAGE MANAGEMENT
▸POSTS
▸EDUCATION
HISTORY
▸USER EVENTS
▸GAMES ACTIVITY
▸HOMETOWN
▸LIKES
▸LOCATION
▸MANAGED GROUPS
▸PHOTOS
SOCIAL ADATOK -
FELHASZNÁLÓI HOZZÁJÁRULÁS SZÜKSÉGES
▸ a legtöbb adat lekérése bejelentésköteles
a Facebook számára (7-14 nap)
▸ határozzuk meg mely adatok a
legfontosabbak
▸ 4 személyes adat elkérése felett van egy
nagyobb ugrás az elutasítottságban
A GYAKORLATBAN
A LIKE / FAN GATE VÉGE - 2014
A NAGY VÁLTOZÁS - 2013
AZ ÜZENŐFALI JÁTÉKOK MEGNYÍLTAK
Üzenőfalon like-ra illetve hozzászólásra lehet buzdítani a
felhasználókat nyereményjáték keretében.
AMIT TOVÁBBRA SEM SZABAD:
Azonban nyereményekkel továbbra sem lehet ösztönözni
megosztásra, bejelölésre (tag) illetve az oldal like-olására.
ÍGY LEHET:
ÉS ÍGY IS
ÍGY NEM KÉNE…
MEG ÍGY SEM…
ÜZENŐFALI JÁTÉKOK - CHECKLIST
▸ ON BRAND legyen
▸ pontosan definiáld,
▸ hogy mi a játék MECHANIZMUSA
▸ a játék IDŐTARTAMÁT
▸ a NYERTESEK számát
▸ a NYEREMÉNYT
▸ írjál JÁTÉKSZABÁLYT és linkeld be a posztba
▸ sorsolást követően kommunikáld a nyertesek
körét
▸ a nyertesekkel privát üzenetben lépj kapcsolatba!
KEVÉS SZABÁLY
▸ Legyen hivatalos játékszabály és felhasználói feltételtek
▸ A hashtagek használata korlátozott:
▸ helytelen, nem etikus hashtagek használata nem megengedett
▸ a felhasználók nem tagelhetik be magukat olyan képre, amelyen nem
szerepelnek
▸ Instagram nem minősül lebonyolítónak, független a nyereményjátéktól
ÉRDEMES EGY LANDING PAGE
Képek aggregálása és regisztráció céljából.
június 1-től: Instagram login köteles.
DE LEGALÁBB A JÁTÉKSZABÁLY DESKTOPOS
FELÜLETEN.
KÖSZÖNÖM FIGYELMET!
RÉNYI BALÁZS
Head of Social
ISOBAR BUDAPEST
balazs.renyi@isobar.com

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