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![orientation
is a function of the mind involving awareness of three
dimensions: time, place and person. [Berrios G E,1982]
sign09 20091210
orientation by context, not by text by diana frank](https://image.slidesharecdn.com/2009dianafranksign09orientationbycontext-140416102029-phpapp01/85/orientation-by-context-3-320.jpg)
Uploaded bydiana frank
orientation by context
The document discusses the concept of orientation as a function of awareness involving time, place, and person, emphasizing that context is crucial for interpreting signs. It argues that spatial context and attractors such as light can be more influential than text in guiding users, and that consistency in information systems is key for user understanding. The author highlights that users often rely on their past experiences and intuitive interpretations rather than explicit signs.
orientation by context
- 1. diana frank orientation bycontext, not by text sign09 20091210 orientation by context, not by text by diana frank
- 2. orientation and context howdoes orientation work? how do signs speak? spatial relation ↔ information attraction ↔ information need ↔ information don’t make me re-think sign09 20091210 orientation by context, not by text by diana frank
- 3. orientation is a functionof the mind involving awareness of three dimensions: time, place and person. [Berrios G E,1982] sign09 20091210 orientation by context, not by text by diana frank
- 4. context Nothing we usefor orientation is free from context. sign09 20091210 orientation by context, not by text by diana frank
- 5. text Can we ”read”signs without reading the written information on it? sign09 20091210 orientation by context, not by text by diana frank
- 6. sign09 20091210 orientation bycontext, not by text by diana frank how does orientation work? – remember learned ways – looking for obvious ways – using a map – following the inner logic of the building or area – reading signs – asking people – trial and error – following the crowd – …
- 7. sign09 20091210 orientation bycontext, not by text by diana frank how do signs speak? – information is always provided in a given context – so the value of a sign is highly influenced by its context
- 8. sign09 20091210 orientation bycontext, not by text by diana frank next to text – situation – position of a sign, spatial information – kind, form and proportion of a sign – material and environment contrast – visibility – consistency within a system – self-evident (sign or no sign) – relevance (need) – …
- 9. orientation by context,not by text by diana frank sign09 20091210
- 10. orientation by context,not by text by diana frank signs speak sign09 20091210
- 11. orientation by context,not by text by diana frank … and often confuse sign09 20091210
- 12. sign09 20091210 orientation bycontext, not by text by diana frank spatial relation ↔ information – we scan our environment – we just recognize what we need – we look for the strongest cue (concerning our demand) – we follow our interpretations, not signs – signs are just one part of the big picture
- 13. sign09 20091210 orientation bycontext, not by text by diana frank spatial relation ↔ information – we scan our environment – we just recognize what we need – we look for the strongest cue (concerning our demand) – we follow our interpretations, not signs – signs are just one part of the big picture – interpretation of a situation depends on context – personal situation (stress, time pressure) is also context
- 14. outstanding sign09 20091210 orientation bycontext, not by text by diana frank
- 15. framed sign09 20091210 orientation bycontext, not by text by diana frank
- 16. directly related sign09 20091210 orientationby context, not by text by diana frank
- 17. directed sign09 20091210 orientation bycontext, not by text by diana frank
- 18. funnel-shaped sign09 20091210 orientation bycontext, not by text by diana frank
- 19. basic spatial realtions lighttower outstanding focus framed next option directly related flow directing stations funnel-shaped sign09 20091210 orientation by context, not by text by diana frank
- 20. sign09 20091210 orientation bycontext, not by text by diana frank attraction ↔ information – spatial context beats arrows – light is a very strong attractor for orientation purpose – context of signs is often stronger than the text on it
- 21. sign09 20091210 orientation bycontext, not by text by diana frank attraction ↔ information – spatial context beats arrows – light is a very strong attractor for orientation purpose – context of signs is often stronger than the text on it … better to guide with attractors than signs … hard to guide with signs “against” strong attractors
- 22. sign09 20091210 orientation bycontext, not by text by diana frank
- 23. sign09 20091210 orientation bycontext, not by text by diana frank
- 24. sign09 20091210 orientation bycontext, not by text by diana frank
- 25. where to go..? sign0920091210 orientation by context, not by text by diana frank
- 26. sign09 20091210 orientation bycontext, not by text by diana frank
- 27. sign09 20091210 orientation bycontext, not by text by diana frank
- 28. tokyu hands ? sign0920091210 orientation by context, not by text by diana frank
- 29. sign09 20091210 orientation bycontext, not by text by diana frank
- 30. sign09 20091210 orientation bycontext, not by text by diana frank
- 31. sign09 20091210 orientation bycontext, not by text by diana frank need ↔ information – users see what they know, what they need or what they expect – other things are frequently not noticed at all
- 32. sign09 20091210 orientation bycontext, not by text by diana frank
- 33. westside sign09 20091210 orientation bycontext, not by text by diana frank
- 34. directions? sign09 20091210 orientation bycontext, not by text by diana frank
- 35. directions? sign09 20091210 orientation bycontext, not by text by diana frank
- 36. nagoya sign09 20091210 orientation bycontext, not by text by diana frank
- 37. sign09 20091210 orientation bycontext, not by text by diana frank
- 38. sign09 20091210 orientation bycontext, not by text by diana frank orientation and guiding – is about explicit information – information by need – information in time – how to keep it simple … and not about re-routing
- 39. sign09 20091210 orientation bycontext, not by text by diana frank don‘t make me re-think – consistency beats design – once users have learned a system they are not willing to re-think – users do not even notice change of situations, just when they fail to do what they want to do they wonder
- 40. Cappuccino? sign09 20091210 orientation bycontext, not by text by diana frank
- 41. sign09 20091210 orientation bycontext, not by text by diana frank
- 42. sign09 20091210 orientation bycontext, not by text by diana frank
- 43. more Cappuccino? sign09 20091210 orientationby context, not by text by diana frank
- 44. sign09 20091210 orientation bycontext, not by text by diana frank
- 45. sign09 20091210 orientation bycontext, not by text by diana frank
- 46. sign09 20091210 orientation bycontext, not by text by diana frank
- 47. questions? applications of informationDesign 20080627 orientation by context, not by text by diana frank
- 48. thanks! info@dianafrank.de applications of informationDesign 20080627 orientation by context, not by text by diana frank