The Organo Gold fundraiser program leverages three major industries: coffee, health and wellness, and weight loss, positioning itself to generate funds for non-profit organizations and educational causes. The program is led by founder Bernie Chua, who introduces 100% certified organic ganoderma to North America, promoting its health benefits through a line of gourmet beverages. Fundraising participants are instructed on how to organize campaigns, set financial goals, and utilize sales of Organo Gold products to maximize profits.