This document outlines two different organizational mindsets - an "old" view that sees Asia as a foreign export market for Australian products and services, with Australia and Asia operating independently. The "new" mindset sees the Asia-Pacific region as an integrated market, where Asia-Pacific products and services are sold in regional Asia-Pacific markets, and Asia is viewed as Australia's natural market with an integrated relationship.

1. Organisational Mindset
• Australian products and services
• Asian export markets
• Asia = foreign market
• Australia and Asia, independent
Australia Asia
• Asia-Pacific products and services
• Asia-Pacific regional market markets
• Asia = natural market
• Australia and Asia, integrated
Asia-Pacific
Old New
A’Ohlin Commercial Insights, © 2013

2. Organisational Mindset
• Australian products and services
• Asian export markets
• Asia = foreign market
• Australia and Asia, independent
Australia Asia
• Asia-Pacific products and services
• Asia-Pacific regional market markets
• Asia = natural market
• Australia and Asia, integrated
Asia-Pacific
Old New
A’Ohlin Commercial Insights, © 2013