The document describes initial research conducted by a company to develop a connected car application called Vroom. This included asking drivers questions about driving habits and phone usage, conducting surveys, and testing prototypes with users. The application aims to improve safety by only allowing limited phone functions like sending messages when the car is stopped, and incorporating voice commands and intelligent filtering of messages. The research found most drivers use their phone for calls, music and GPS while driving but feel unsafe when others do.

1. !"#$#%&'
!"#$%&' !"#$!%&'(!
!"#$%&!'"()&*&!+,-.-&/+0"(%&*&1"2+&130-'-4&&

2. !"#$#%&'()*+

3. Synced connec)vity between
drivers, cars and devices

4. !"#"$%&'()(
*+#&,-"%.(

5. 1. Ini/al Research
We asked drivers:

6. 1. Ini/al Research
We asked drivers:

7. 1. Ini/al Research
We asked drivers:

8. 1. Ini/al Research
We asked drivers:

9. We sent out Emails, Text Messages, and posted these graphics in Social Networks.
A good number of people interacted and gave us feedback about our quesCons.

10. We sent out Emails, Text Messages, and posted these graphics in Social Networks.
A good number of people interacted and gave us feedback about our quesCons.
ParCal screen shots that show answers given to us
through our Social Network posts.

11. Why do you drive?

12. Why do you drive?
!"#$%#$&'()(*()$+$&,-./$
!"#"$%"&"'($

13. Why do you drive?
!"#$%#$&'#($)#*+,$-$,#$)#*+,$./$
!"#$#%#"&'()*+&
!"#$%#$&'()(*()$+$&,-./$
!"#"$%"&"'($

14. Why do you drive?
!"#$%#$&'#($)#*+,$-$,#$)#*+,$./$
!"#$#%#"&'()*+&
!"#$%#$&'()(*()$+$&,-./$
!"#"$%"&"'($
!"#$$%&'()
!"#$%&'()*"&"+#')

15. What does a car mean to you?

16. What does a car mean to you?
!"#$%&'()#*$#+),'(-.%'/0#
!"#$%&'!"(%)'

17. What does a car mean to you?
!"#$%&'()#*$#+),'(-.%'/0#
!"#$%&'!"(%)'
!"#$%&'(#)*+,-.#/%&,(0#
!"#$%&''()*%

18. What does a car mean to you?
!"#$%&#'(%)#$*&&+$(+,-#%#./*&+#0'&1(#+&*23/4#
!"#$%&$'()*+%
!"#$%&'()#*$#+),'(-.%'/0#
!"#$%&'!"(%)'
!"#$%&'(#)*+,-.#/%&,(0#
!"#$%&''()*%

19. What does a car mean to you?
!"#$%&#'(%)#$*&&+$(+,-#%#./*&+#0'&1(#+&*23/4#
!"#$%&$'()*+%
!"#$%&'()#*$#+),'(-.%'/0#
!"#$%&'!"(%)'
!"#$%&'(#)*+,-.#/%&,(0#
!"#$%&''()*%
!"#$%&'%(%)*+!
!"#$%&'()*+'

20. How do you feel in a car?

21. How do you feel in a car?
!"#$%&'(#)*(+#",-#./0(12#&1,0#-3#045(#/647(8#
!"#$%&'!(&#()$%&'

22. How do you feel in a car?
!"#$#%&'()*(+),-+(-'.($&#/'01(
!"#$%&'(")*+%,'
!"#$%&'(#)*(+#",-#./0(12#&1,0#-3#045(#/647(8#
!"#$%&'!(&#()$%&'

23. How do you feel in a car?
!"#$#%&'()*(+),-+(-'.($&#/'01(
!"#$%&'(")*+%,'
!"#$%&'(#)*(+#",-#./0(12#&1,0#-3#045(#/647(8#
!"#$%&'!(&#()$%&'
!"#$%&'()%*+%,-.(./.(%0)%01%"#$%2(0/034%)*5%
!"#$%&'()#*#$&

24. How do you feel in a car?
!"#$#%&'()*(+),-+(-'.($&#/'01(
!"#$%&'(")*+%,'
!"#$%&'(#)*(+#",-#./0(12#&1,0#-3#045(#/647(8#
!"#$%&'!(&#()$%&'
!"#$%&'()%*+%,-.(./.(%0)%01%"#$%2(0/034%)*5%
!"#$%&'()#*#$&
!"#$%&%#$%#'(!
!"#$"%&#"$'(%

25. 2. Surveys
We conducted 2 different surveys about:
General Driving Experience & Phone Blockage

26. Using the Phone and Driving:
Current Behavior

27. Using the Phone and Driving:
Current Behavior
!"# $# Use their Phone while they Drive

28. Using the Phone and Driving:
Current Behavior
!"# $# Use their Phone while they Drive
!"#
$# Text
Music
GPS

29. Using the Phone and Driving:
Current Behavior
!"# $# Use their Phone while they Drive
!"#
$# Text
Music
GPS
!"#
$# Feel Safe using
their Phone
while Driving

30. Using the Phone and Driving:
Current Behavior
!"# $# Use their Phone while they Drive
!"#
$# Text
Music
GPS
!"#
$# Feel Safe using
their Phone
while Driving
!"#
$# Feel Very Unsafe
when others use a
Phone and Drive

31. Using the Phone and Driving:
Current Behavior
!"# $# Use their Phone while they Drive
!"# !"#
Would block
$# Text
Music
GPS
$# Calls
Text
Email
While Driving
!"#
$# Feel Safe using
their Phone
while Driving
!"#
$# Feel Very Unsafe
when others use a
Phone and Drive

32. Using the Phone and Driving:
Current Behavior
!"# $# Use their Phone while they Drive
!"# !"#
Would block
$# Text
Music
GPS
$# Calls
Text
Email
While Driving
!"#
$# Feel Safe using
their Phone
while Driving !"#
$# Want Usability of
Phone if car comes
to a complete stop
!"#
$# Feel Very Unsafe
when others use a
Phone and Drive

33. Using the Phone and Driving:
Current Behavior
!"# $# Use their Phone while they Drive
!"# !"#
Would block
$# Text
Music
GPS
$# Calls
Text
Email
While Driving
!"#
$# Feel Safe using
their Phone
while Driving !"#
$# Want Usability of
Phone if car comes
to a complete stop
!"#
$#
!"#
$# Would send out
Feel Very Unsafe
Automated
when others use a
Messages while
Phone and Drive
Driving

34. 3. User Tests
TesCng users was an important emphasis in our project since the beginning.
This helped to build empathy towards our final user.

35. 3. User Tests
TesCng users was an important emphasis in our project since the beginning.
This helped to build empathy towards our final user.
• Display Placement Tests (Shown above)
IteraLon of Current Controls / New Display Screens / Users Suggested Features
• Ease of Wheel Controls
• Scenarios to Test:
NavigaLon / Reminders / Music Sharing‐Buying / Messages / Calls / Alerts

36. !"#$%"&'
()*+),*-'

37. Social Network Applica/on

38. Social Network Applica/on

39. Vroom Applica/on ‐ Internet

40. Vroom Applica/on ‐ Internet

41. Vroom Applica/on ‐ Internet

42. Vroom Applica/on ‐ Internet

43. Vroom Applica/on ‐ Internet
• Send messages to Car
• Plan Road Trips
• Send Playlists to Car
• Share Music
• Browse and Share
Favorite LocaLons
... and more

45. Desktop Shortcut

46. Desktop Shortcut
iTunes Shortcut

47. Desktop Shortcut
Phone Shortcut
iTunes Shortcut

48. Where
Vroom
Stands

49. Where Safety
Vroom
Stands

50. Where Safety
Vroom
Stands
Connec/vity

51. Where Safety
Vroom
Stands
Connec/vity Intelligence

52. Where Safety
• Only Available on Complete Stop:
Vroom
Stands
Connec/vity Intelligence

53. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom
Stands
Connec/vity Intelligence

54. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom • Voice Automated:
Stands
Connec/vity Intelligence

55. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom • Voice Automated:
Info Directory / Contacts / Traffic & Weather Alerts
Music Playlist Search / To Do List
Stands
Connec/vity Intelligence

56. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom • Voice Automated:
Info Directory / Contacts / Traffic & Weather Alerts
Music Playlist Search / To Do List
Stands • One‐Step Touch Commands
Connec/vity Intelligence

57. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom • Voice Automated:
Info Directory / Contacts / Traffic & Weather Alerts
Music Playlist Search / To Do List
Stands • One‐Step Touch Commands
• Vroom Filters Messages Sent by Others
Connec/vity Intelligence

58. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom • Voice Automated:
Info Directory / Contacts / Traffic & Weather Alerts
Music Playlist Search / To Do List
Stands • One‐Step Touch Commands
• Vroom Filters Messages Sent by Others
Connec/vity Intelligence
In Car

59. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom • Voice Automated:
Info Directory / Contacts / Traffic & Weather Alerts
Music Playlist Search / To Do List
Stands • One‐Step Touch Commands
• Vroom Filters Messages Sent by Others
Connec/vity Intelligence
In Car
• Buy Music

60. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom • Voice Automated:
Info Directory / Contacts / Traffic & Weather Alerts
Music Playlist Search / To Do List
Stands • One‐Step Touch Commands
• Vroom Filters Messages Sent by Others
Connec/vity Intelligence
In Car
• Buy Music
• Share Music / Addresses / Likes

61. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom • Voice Automated:
Info Directory / Contacts / Traffic & Weather Alerts
Music Playlist Search / To Do List
Stands • One‐Step Touch Commands
• Vroom Filters Messages Sent by Others
Connec/vity Intelligence
In Car
• Buy Music
• Share Music / Addresses / Likes
• “What’s That” Feature

62. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom • Voice Automated:
Info Directory / Contacts / Traffic & Weather Alerts
Music Playlist Search / To Do List
Stands • One‐Step Touch Commands
• Vroom Filters Messages Sent by Others
Connec/vity Intelligence
In Car
• Buy Music
• Share Music / Addresses / Likes
• “What’s That” Feature
In Vroom’s App (Devices)

63. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom • Voice Automated:
Info Directory / Contacts / Traffic & Weather Alerts
Music Playlist Search / To Do List
Stands • One‐Step Touch Commands
• Vroom Filters Messages Sent by Others
Connec/vity Intelligence
In Car
• Buy Music
• Share Music / Addresses / Likes
• “What’s That” Feature
In Vroom’s App (Devices)
• Suggest Places

64. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom • Voice Automated:
Info Directory / Contacts / Traffic & Weather Alerts
Music Playlist Search / To Do List
Stands • One‐Step Touch Commands
• Vroom Filters Messages Sent by Others
Connec/vity Intelligence
In Car
• Buy Music
• Share Music / Addresses / Likes
• “What’s That” Feature
In Vroom’s App (Devices)
• Suggest Places
• Plan Road Trips

65. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom • Voice Automated:
Info Directory / Contacts / Traffic & Weather Alerts
Music Playlist Search / To Do List
Stands • One‐Step Touch Commands
• Vroom Filters Messages Sent by Others
Connec/vity Intelligence
In Car
• Buy Music
• Share Music / Addresses / Likes
• “What’s That” Feature
In Vroom’s App (Devices)
• Suggest Places
• Plan Road Trips
• Create / Share / Send Music Playlists

66. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom • Voice Automated:
Info Directory / Contacts / Traffic & Weather Alerts
Music Playlist Search / To Do List
Stands • One‐Step Touch Commands
• Vroom Filters Messages Sent by Others
Connec/vity Intelligence
In Car
• Buy Music
• Share Music / Addresses / Likes
• “What’s That” Feature
In Vroom’s App (Devices)
• Suggest Places
• Plan Road Trips
• Create / Share / Send Music Playlists
• Alerts of Service Dates (from Car)

67. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom • Voice Automated:
Info Directory / Contacts / Traffic & Weather Alerts
Music Playlist Search / To Do List
Stands • One‐Step Touch Commands
• Vroom Filters Messages Sent by Others
Connec/vity Intelligence
In Car
• Buy Music
• Share Music / Addresses / Likes
• “What’s That” Feature
In Vroom’s App (Devices)
• Suggest Places
• Plan Road Trips
• Create / Share / Send Music Playlists
• Alerts of Service Dates (from Car)
• Alerts of SoYware Updates (from Manufacturer)

68. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom • Voice Automated:
Info Directory / Contacts / Traffic & Weather Alerts
Music Playlist Search / To Do List
Stands • One‐Step Touch Commands
• Vroom Filters Messages Sent by Others
Connec/vity Intelligence
In Car • Reminders System
• Buy Music
• Share Music / Addresses / Likes
• “What’s That” Feature
In Vroom’s App (Devices)
• Suggest Places
• Plan Road Trips
• Create / Share / Send Music Playlists
• Alerts of Service Dates (from Car)
• Alerts of SoYware Updates (from Manufacturer)

69. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom • Voice Automated:
Info Directory / Contacts / Traffic & Weather Alerts
Music Playlist Search / To Do List
Stands • One‐Step Touch Commands
• Vroom Filters Messages Sent by Others
Connec/vity Intelligence
In Car • Reminders System
• Buy Music • Voice AcLvated To Do List
• Share Music / Addresses / Likes
• “What’s That” Feature
In Vroom’s App (Devices)
• Suggest Places
• Plan Road Trips
• Create / Share / Send Music Playlists
• Alerts of Service Dates (from Car)
• Alerts of SoYware Updates (from Manufacturer)

70. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom • Voice Automated:
Info Directory / Contacts / Traffic & Weather Alerts
Music Playlist Search / To Do List
Stands • One‐Step Touch Commands
• Vroom Filters Messages Sent by Others
Connec/vity Intelligence
In Car • Reminders System
• Buy Music • Voice AcLvated To Do List
• Share Music / Addresses / Likes • Automated NavigaLon InformaLon (Parking, To
• “What’s That” Feature Do List LocaLons)
In Vroom’s App (Devices)
• Suggest Places
• Plan Road Trips
• Create / Share / Send Music Playlists
• Alerts of Service Dates (from Car)
• Alerts of SoYware Updates (from Manufacturer)

71. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom • Voice Automated:
Info Directory / Contacts / Traffic & Weather Alerts
Music Playlist Search / To Do List
Stands • One‐Step Touch Commands
• Vroom Filters Messages Sent by Others
Connec/vity Intelligence
In Car • Reminders System
• Buy Music • Voice AcLvated To Do List
• Share Music / Addresses / Likes • Automated NavigaLon InformaLon (Parking, To
• “What’s That” Feature Do List LocaLons)
• Automated NavigaLon Alerts (Weather, Wrecks,
In Vroom’s App (Devices) ConstrucLon)
• Suggest Places
• Plan Road Trips
• Create / Share / Send Music Playlists
• Alerts of Service Dates (from Car)
• Alerts of SoYware Updates (from Manufacturer)

72. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom • Voice Automated:
Info Directory / Contacts / Traffic & Weather Alerts
Music Playlist Search / To Do List
Stands • One‐Step Touch Commands
• Vroom Filters Messages Sent by Others
Connec/vity Intelligence
In Car • Reminders System
• Buy Music • Voice AcLvated To Do List
• Share Music / Addresses / Likes • Automated NavigaLon InformaLon (Parking, To
• “What’s That” Feature Do List LocaLons)
• Automated NavigaLon Alerts (Weather, Wrecks,
In Vroom’s App (Devices) ConstrucLon)
• Suggest Places • LocaLon Price Comparison Awareness
• Plan Road Trips
• Create / Share / Send Music Playlists
• Alerts of Service Dates (from Car)
• Alerts of SoYware Updates (from Manufacturer)

73. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom • Voice Automated:
Info Directory / Contacts / Traffic & Weather Alerts
Music Playlist Search / To Do List
Stands • One‐Step Touch Commands
• Vroom Filters Messages Sent by Others
Connec/vity Intelligence
In Car • Reminders System
• Buy Music • Voice AcLvated To Do List
• Share Music / Addresses / Likes • Automated NavigaLon InformaLon (Parking, To
• “What’s That” Feature Do List LocaLons)
• Automated NavigaLon Alerts (Weather, Wrecks,
In Vroom’s App (Devices) ConstrucLon)
• Suggest Places • LocaLon Price Comparison Awareness
• Plan Road Trips • “What’s That” Feature
• Create / Share / Send Music Playlists
• Alerts of Service Dates (from Car)
• Alerts of SoYware Updates (from Manufacturer)

74. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom • Voice Automated:
Info Directory / Contacts / Traffic & Weather Alerts
Music Playlist Search / To Do List
Stands • One‐Step Touch Commands
• Vroom Filters Messages Sent by Others
Connec/vity Intelligence
In Car • Reminders System
• Buy Music • Voice AcLvated To Do List
• Share Music / Addresses / Likes • Automated NavigaLon InformaLon (Parking, To
• “What’s That” Feature Do List LocaLons)
• Automated NavigaLon Alerts (Weather, Wrecks,
In Vroom’s App (Devices) ConstrucLon)
• Suggest Places • LocaLon Price Comparison Awareness
• Plan Road Trips • “What’s That” Feature
• Create / Share / Send Music Playlists • Upgradable
• Alerts of Service Dates (from Car)
• Alerts of SoYware Updates (from Manufacturer)

75. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom • Voice Automated:
Info Directory / Contacts / Traffic & Weather Alerts
Music Playlist Search / To Do List
Stands • One‐Step Touch Commands
• Vroom Filters Messages Sent by Others
Connec/vity Intelligence
In Car • Reminders System
• Buy Music • Voice AcLvated To Do List
• Share Music / Addresses / Likes • Automated NavigaLon InformaLon (Parking, To
• “What’s That” Feature Do List LocaLons)
• Automated NavigaLon Alerts (Weather, Wrecks,
In Vroom’s App (Devices) ConstrucLon)
• Suggest Places • LocaLon Price Comparison Awareness
• Plan Road Trips • “What’s That” Feature
• Create / Share / Send Music Playlists • Upgradable
• Alerts of Service Dates (from Car) • Efficiency Reports
• Alerts of SoYware Updates (from Manufacturer)

76. Where Safety
• Only Available on Complete Stop:
TexLng / NavigaLon Messages / Music Messages
Vroom • Voice Automated:
Info Directory / Contacts / Traffic & Weather Alerts
Music Playlist Search / To Do List
Stands • One‐Step Touch Commands
• Vroom Filters Messages Sent by Others
Connec/vity Intelligence
In Car • Reminders System
• Buy Music • Voice AcLvated To Do List
• Share Music / Addresses / Likes • Automated NavigaLon InformaLon (Parking, To
• “What’s That” Feature Do List LocaLons)
• Automated NavigaLon Alerts (Weather, Wrecks,
In Vroom’s App (Devices) ConstrucLon)
• Suggest Places • LocaLon Price Comparison Awareness
• Plan Road Trips • “What’s That” Feature
• Create / Share / Send Music Playlists • Upgradable
• Alerts of Service Dates (from Car) • Efficiency Reports
• Alerts of SoYware Updates (from Manufacturer)

77. !"#$%&'%()*+,)-%!#.$/%

79. !"#$%&'()!
"#$%&#'!()*+!+,!-&!

80. !"#$%&'()!
"#$%&#'!()*+!+,!-&!
"##$! !"##$%&$'!

81. !"#$%&'()!
"#$%&#'!()*+!+,!-&!
"##$! !"##$%&$'!
!"#$%&$'($)!
"#$%&!

82. !"#$%&'()!
"#$%&#'!()*+!+,!-&!
"##$! !"##$%&$'!
"#$%&!
!"#$%&$'($)!
!"#$%&'()*+(!
"#$%&'!

83. !"#$%&'($)#*$+&,-.$"&/0$&$
102&3#,%"'4$5'."$)#*1$+&16$

84. !"#$%#$%&'(()%

85. !""#$%"&&'(")$*)+,&$

86. !"#$%&'($'($)&*%$
*$#*+$'"$&,-$.'/,$
.001($.'1,2$

87. !"#$%&'()(
*'++,(-&,./0&'(1#2(
3&/0./4(5'+,(6+,&(
%+(!#'(

89. Jennifer is home,
and she will send
a Reminder to
her car to bring
her Closing
Statement.

90. !"#$%&'()(
*+,!#'(-'../(
0&/1+2&'(345%&/(

92. As Jennifer turns
the car on, a
sound and the
red Alert Buon
show there’s a
new Reminder.

93. As Jennifer turns
the car on, a
sound and the
red Alert Buon
show there’s a
new Reminder.
The Display Screen announces the
Reminder Jennifer sent from home
the night before.

94. !"#$%&'()(
*+"#%,-(."#%/(0&#%1'&(

96. The “What’s That” Buon
is synced to sound sensors
and navigaLon.
It allows Jennifer to ask
quesLons about unknown
buildings, signs, and
music.

97. !"#$%&'()(
*+,-.(/+0-12(3(4"#'-12(

99. Jennifer can purchase music through the Car’s
Music System. Songs are then synced through
Vroom to iTunes and Social Networks.

100. !"#$%&'()(
*+%,-#%&.(/#012#3,4(
*5&'%6(786%&-(

102. The Car’s NavigaLon System alerts Jennifer of
severe weather and traffic condiLons. It then
prompts her to change routes.

103. !"#$%&'()(
*+,!#'(-'../(
0&11#2&(341%&/(

105. When the car is
stopped or in
park, the
Messaging
System alerts
Jennifer of new
messages.

106. When the car is
stopped or in
park, the
Messaging
System alerts
Jennifer of new
messages.
Jennifer’s friend, Ashley, uses Vroom to send the
address of a locaLon to Jennifer’s Car.
Jennifer can then press the address and it is
automaLcally synced to her NavigaLon System.

107. !"#$%&'()(
*+,-&.(/&#%0'&(12'(
3#4,56(#57(3"#',56(

109. The Car’s NavigaLon System allows Jennifer to Like LocaLons.
By using the Like Buon, informaLon can be uploaded to
Social Networks and Saved to her GPS.

110. !"#$%&'()(
*'++,(-+#.(/'0$(12#33034(
5&3.034(6'+,(7+,&(
%+(!#'(

112. Jennifer can plan
road trips in
Vroom and send
them to her car.

113. Jennifer can plan
road trips in
Vroom and send
them to her car.
She can also see
her previous road
trips and share
them.