Some highlights of the Oracle ATG 10 implementation at Deli XL (Netherlands) in 2011-2012. This presentation was give at the Oracle ATG/Endeca Conference in March 2012, in Lisbon, Portugal. Highlights are: (1) ATG 10 & GigaSpaces technologies (2) Small team of specialists, (3) Multi-device support and (4) Continuous delivery.

1. Ernst de Haan, E-commerce Architect, Deli XL
ATG 10 @ Deli XL (NL)

2. About me
> Ernst de Haan
> Born in 1975
> Married to Wilma; 4 kids

3. About me
> Ernst de Haan
> Born in 1975
> Married to Wilma; 4 kids

4. Highlights
1 ATG 10 & GigaSpaces technologies
2 Small team of specialists
3 Multi-device support
4 Continuous delivery

5. Analysis
AS/400

6. Analysis
organisations, sub-orgs,
web accounts, products,
customer-specific
assortments, DC-specific
AS/400 assortments, prices,
promotions, ordering
schedules, delivery
schedules per temp.
stream, exclusive
suppliers, product

7. Analysis
organisations, sub-orgs,
web accounts, products,
customer-specific
assortments, DC-specific
AS/400 assortments, prices,
Nope, that will promotions, ordering
not map to the schedules, delivery
ATG model…
schedules per temp.
stream, exclusive
suppliers, product

8. Analysis
AS/400 (gap) ATG 10
data and old
business logic nice and shiny
SAP
some new data

9. Analysis
AS/400 (gap) ATG 10
data and old
business logic nice and shiny
please create integrated ATG implementation
SAP
some new data

10. This is how it sounded:

11. This is how it sounded:
we built the current system in 25 years

12. This is how it sounded:
we built the current system in 25 years
you have 1 year

13. This is how it sounded:
we built the current system in 25 years
you have 1 year
no, we cannot reduce complexity

14. This is how it sounded:
we built the current system in 25 years
you have 1 year
no, we cannot reduce complexity
yes, we must integrate with SAP at the same time

15. This is how it sounded:
we built the current system in 25 years
you have 1 year
no, we cannot reduce complexity
yes, we must integrate with SAP at the same time
…highly available and high performance?

16. This is how it sounded:
we built the current system in 25 years
you have 1 year
no, we cannot reduce complexity
yes, we must integrate with SAP at the same time
…highly available and high performance?
of course!

17. Objectives for Delivery Team

18. Objectives for Delivery Team
replace the current ordering site

19. Objectives for Delivery Team
replace the current ordering site
make it an ATG webshop

20. Objectives for Delivery Team
replace the current ordering site
make it an ATG webshop
wait, no… while you’re at it…

21. Objectives for Delivery Team
replace the current ordering site
make it an ATG webshop
wait, no… while you’re at it…
make it a multi-brand, multi-channel platform!

22. Objectives for Delivery Team
replace the current ordering site
make it an ATG webshop
wait, no… while you’re at it…
make it a multi-brand, multi-channel platform!
implement all current AS/400 features & constraints

23. Objectives for Delivery Team
replace the current ordering site
make it an ATG webshop
wait, no… while you’re at it…
make it a multi-brand, multi-channel platform!
implement all current AS/400 features & constraints
all integrated with SAP, AS/400, CMS, etc.

24. Analysis
shop 1 shop 2 …
AS/400 (gap) ATG 10
data and old
business logic nice and shiny
SAP
some new data

25. Analysis
shop 1 shop 2 …
AS/400 (gap) ATG 10
data and old
business logic nice and shiny
SAP
some new data

26. Analysis
shop 1 shop 2 …
AS/400 (gap) ATG 10
data and old
business logic nice and shiny
yes…
the gap
is still there SAP
some new data

28. PS…

29. PS…
we’re giving all important people an iPad

30. PS…
we’re giving all important people an iPad
uh, yes, that excludes you

31. PS…
we’re giving all important people an iPad
uh, yes, that excludes you
Management will
use an iPad
from day one

32. PS…
we’re giving all important people an iPad
uh, yes, that excludes you
Management will
use an iPad
from day one …and expect it
to work!
:-

33. Approach
> High quality standards:
> Architecture Vision
> Quality Metric Requirements
> Agile, enable the business
> Leverage ATG features
> Continuous Delivery
> Split ATG & backends

34. Split ATG & Backends
shop 1 shop 2 …
AS/400 (gap) ATG 10
data and old
business logic nice and shiny
SAP
some new data

35. Split ATG & Backends
shop 1 shop 2 …
Giga
AS/400 ATG 10
Spaces
data and old
business logic nice and shiny
SAP
some new data

36. Why GigaSpaces
> Data grid technology
(sub-ms performance)
> Service grid for integrations
> Elastic scaling
> Used by Wall Street

37. “ You know, one of the
things that really hurt
Apple was after I left [my
successor] got a very
serious disease.
It’s the disease of thinking
that a really great idea is
90% of the work.
”

38. “ You know, one of the
things that really hurt
Apple was after I left [my
successor] got a very
serious disease.
It’s the disease of thinking
that a really great idea is
90% of the work.
”
the magic is
in the execution

39. Execution: staff
> Small dev team:
> 1 Solution Architect, 1 Development Lead
> 4 Developers (currently 8)
> Small ops team:
> 1 at the start (currently 3)
> Specialists only (10+ years)

40. Execution: Process
> Agile
> Constantly adopted process
> Highest priority first
> High quality standards:
> Improve & lock quality with automated checks
> Manual reviews (there is no alternative)

41. Continuous Delivery
> Continuous Integration
of developer’s work
+ Automated quality checks
+ Automated builds
+ Automated deployments
+ Automated tests
+ Parallel branches (i.e. project/hotfixes)

42. Multi-device Support
> Guidelines
> Experience
> …both
> Yes, iPad support from day one
> App now moves lower down priority list

43. Results
> Multi-site ATG 10 implementation in
12 months
> Commerce, Search, BCC
> GigaSpaces for data grid & integration
> 18 machines in Production
> Mostly virtual infrastructure (all except 2 servers)
> From developer to P: ± 60 minutes
> Deployment is a literally a click of a button
(continuous delivery)
> To Production: currently twice a week

44. Highlights
1 ATG 10 & GigaSpaces technologies
2 Small team of specialists
3 Multi-device support
4 Continuous delivery