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If you're running a tech start-up, it's essential that you familiarize yourself with the fundamentals of web development. Ultimately knowing how to "talk to the talk" will help you communicate better with developers, and overall just look really cool. In this hour and a half long workshop, Chris Castiglione, experienced developer and founder of One Month Rails, will tackle some development principles and answer questions to get you on the right path, such as, "Front-end vs. Back-end?", "Is UX necessary for my project?", "What is this Javascript function thingy, and why am I passing it strange math equations to it?" He will also have you coding a bit yourself! Leading a development team (without being a developer yourself) can sometimes feels like talking about dancing, and so this is an interactive and friendly environment in which to learn the basics. Come with questions, and a desire to have fun! OneMonth.com OneMonthHtml.com OneMonthRails.com

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Chris Castiglione is the co-founder of www.onemonth.com ------------------------------------------------------------------------------------------ Programming For Non-Programers: Summary If you’re running a tech start-up, it’s essential that you familiarize yourself with the fundamentals of web development. Ultimately knowing how to “talk to the talk” will help you communicate better with developers, and overall just look really cool. Come with questions, and a desire to have fun! In this workshop we’ll tackle some development principles to get you on the right path, understanding the nuances of Front-end vs. Back-end, and why UX is necessary for your project. http://socialmediaweek.org/blog/event/programming-for-non-programmers/#.UwZX3ltdXRo

According to Forrester Research, 47% of customers report that they’ve engaged in at least one cross-channel interaction in the past 90 days. Yet only 16% of marketers can actually recognize the same visitors and understand their interests and intent across channels - a critical capability required to deliver a consistent multichannel experience. How do you close this customer experience gap, integrate cross-channel into your digital marketing strategy and get ahead of your competitors? How do you run proper A/B tests that lead to meaningful insights, thus improving your personalization efforts? Join Shanelle Mullin of ConversionXL and Andy Zimmerman, CMO of Evergage, to learn how to offer a superior, personalized customer experience and run meaningful, insightful A/B tests.

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More and more teams are looking for ways to iterate gradually and validate their ideas with data. Techniques like A/B testing, feature flagging, and gradual rollouts are quickly going from niche to mainstream. More experimentation means faster development and better products. But like any trend, product experimentation is a good idea that can easily go wrong. For every game-changing A/B test, there’s a trail of testing mistakes that led well-meaning teams down the wrong path. In this webinar, Jon Noronha, Director of Product Management at Optimizely, shares some common ways he’s seen A/B testing go wrong, along with tips for avoiding these pitfalls. What you’ll learn: - The most common mistakes product teams make when running experiments - How to scale experimentation across multiple teams and squads - How the world’s top technology companies are able to experiment on all product decisions

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Let’s face it, getting qualified leads these days is tough. Where do you put your money? How do you distinguish the successful campaigns from the money pits?? Where do you draw the line in the sand? The answer lies in testing! Join us, as Wordstream & KISSmetrics dig into these issues. We will showcase some of the best and worst examples of marketing campaign strategies from the click- and beyond! You'll learn: - How to A/B test your PPC Ads - How to prioritize your landing page layout - Strategies for your pipeline beyond the click - How to keep the pulse of your marketing funnel for long-term success For more information on WordStream, visit www.wordstream.com.

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Launching a new feature is a risky proposition. Even the most well designed and researched features can initially tank your applications' performance and business metrics. Rolling back a poor performing feature can be time consuming and costly. However, it doesn't have to be. Implementing feature management and experimentation into your development lifecycle can help your team reduce risk when launching new features. Feature management isn't just for developers. Product managers can attend this webinar to discover how implementing feature management and experimentation can help prove impact across the product cycle. Attend this webinar to learn: - Best practices for launching products with velocity and quality using feature management - Guidelines for limiting your blast radius when rolling out new or redesigned features - How using experimentation and feature management in tandem enable you to iterate faster and ship better performing products

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At the heart of DevOps is the idea that organizations break down silos and teams work together to innovate faster, reducing the length of feedback loops and delivering value faster. In this presentation, Ashley will describe how Blackboard is using DevOps principles—collaborative practices, iterative improvements, incremental testing, and more—to transform their development culture so everyone owns quality. Join Ashley in this SauceCon 2018 talk as she lays the groundwork for iterative and continuous improvement through a defined mission and specific goals. She also explores how cross-team collaboration broke down silos and helped align team members with the necessary skills to meet their quality goals. One key to their success was recognizing that we cannot test everything—even if we want to. Instead of a huge, unmanageable test suite, they implemented an incremental testing approach which teams can own and successfully maintain. Ashley shares examples of how to implement a continuous delivery pipeline, illustrating the reduced feedback loops that led to better, faster software delivery. Ashley reports, “Now that we’ve seen the way of DevOps, we don’t want to go back.”

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Food is confusing: Plant vs. Paleo

Food is confusing: One day milk “does a body good”, the next day it causes cancer. One day we hear that eating meat will help us lose weight, the next day it’s the cause of obesity. How in the world can anyone make sense all the conflicting ideas, theories and studies? (You’d need a PhD in Biochemistry just to eat dinner!) Over the past few years I’ve been pouring over nutritional science research from the top diets: Paleo, Atkins, Vegan, Forks Over Knives (Plant-Based), the Mediterranean Diet, etc. Where did these diets come from? How do they differ? And which is best for long-lasting health? I was surprised to find that – amidst all chaos – there seems to be a common set of principles that all of these diets agree upon. And that’s what I’d like to share with you at Alive Berlin. If you’re the kind of person that doesn’t necessarily like to follow a strict diet, but you want to feel confident in your eating choices, then this workshop is for you. In addition, we’ll talk about how to integrate these principles in a holistic, and positive way. This is a judgment-free zone: so if you’re brand-new, love pizza, or have your own beliefs about food, don’t fear! We welcome all opinions and eating styles in the quest for understanding. I guarantee that when you leave you’ll feel a sense of clarity, and will have the ability to talk more intelligently about food and nutrition.

The China study and Plant Based Protein - NYC Vegetarian Food Festival 2015

The body has an optimum percentage of protein that it needs each day. Think of it like a sweet spot that you want to hit. Let’s use a houseplant as a metaphor. These are the slides from my talk on The China Study and plant based protein from the 2015 Vegetarian Food Festival. Learn more about The China Study right now by going to the site: chinastudydiet.com, where you can watch his free 30 minute video class on how to eat healthy on the China Study Diet. More about Chris Castiglione can be found at castig.org and on Twitter @castig.

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