The document discusses optimized data center solutions centering on software-defined data centers and converged systems aimed at enhancing operational efficiency and customer value. It highlights the importance of modular, automated, and future-ready IT design principles while promoting flexible solutions that leverage both proprietary and open-source technologies. Additionally, it addresses the evolution of server and storage technologies, emphasizing trends towards hyper-convergence and the need for organizations to adapt their infrastructure for scalability and cost-effectiveness.

1. Optimalisert datasenter
Løsninger for «Software Defined Datacenter» og konvergerte systemer Jan Bjelde | Arild Hansen
#DellST14
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2. Introducing The Optimized Enterprise Unlocking unprecedented customer value
Operational Efficiency
Price/Performance
Closed solutions where operational savings are achieved through limited interoperability and lock- in penalties
Proprietary systems and do it their way
Complex, monolithic systems with high per- transaction costs that are proprietary to a single vendor and costly to scale
Legacy IT
Low-cost commodity components with no solutions value-add, limited support and no assurance of continuity
Commodity systems and do it yourself
The Optimized Enterprise
Economical, end-to-end approach designed to maximize efficiency and choice at any scale
Initial costs
Ongoing costs
Initial costs
Ongoing costs
Initial costs
Ongoing costs
Initial costs
Ongoing costs

3. Future-Ready IT solutions: Best of both worlds, without compromise
Operational Efficiency
Price/Performance
•
Converge to scale up
•
Couple applications & infrastructure
•
Use proprietary software & hardware
Your applications & infrastructure
Future-Ready IT solutions
“Make IT more efficient!”
•
Replicate to scale out
•
Configure applications & infrastructure
•
Assemble open-source software & commodity hardware
“Make IT more cloud-like!”
•
Easy-to-use, right-sized platforms
•
Modular & flexible approach
IT evolution and scalability on your terms using common infrastructure

4. Businesses seek new ways to enhance datacenter efficiency
Evolutionary approach
Revolutionary approach
Server-side storage
External SANs
Virtualized Storage
Converged Solutions
Physical Appliances
Virtual Appliances
Scalable solutions for private cloud and XaaS
Software-only solutions
Hyper Converged
+
Investment protection
+
Mature technology
+
Pervasive IT skillset
+
Ease of deployment
+
Performance - dedicated processing
+
Capacity efficiency
+
Deployment flexibility
+
Acquisition cost
+
Potential merger of IT admin opex
+
Scale-out scalability
+
Opensource
+
Hyperconverged simplicity
+
New service model
Note: There are exceptions on both sides
Customer Values
Customer Values
There is no one-size-fit-all solution

5. A flexible software-defined foundation for the future
Hardware-accelerated | Software-defined | Standards-driven
IT evolution
Future-Ready IT design tenets

Integrated Built on open standards, making it easier to quickly adapt to changing needs

Modular Cost-effectively scales up, down, or out as workloads and budgets dictate

Automated Simplifies IT operations and service delivery
Best-of-breed systems
System of systems
Server-centric, software-defined systems

7. Software-defined storage is an emerging paradigm
Storage Software
Controllers
Flash
Disk
[
[
[
Hardware + Software + Licence = SAN Solution
-
a technology that decouples the basic elements of a storage system
Traditional / Physical
Multiple Implementations
Hyper Converged
Software-only
Virtual Appliance
Physical Appliance

8. Software-defined storage is an emerging paradigm
-
a technology that decouples the basic elements of a storage system
Server with internal storage
JBOD
[
[
]
Storage
Solution
SDS Software
Software-only
Multiple Implementations
Hyper Converged
Software-only
Virtual Appliance
Physical Appliance

9. Software-defined storage is an emerging paradigm
-
a technology that decouples the basic elements of a storage system
Multiple Implementations
Hyper Converged
Software-only
Virtual Appliance
Physical Appliance
Hyper Converged
Virtualize CPU
Virtualize Storage
Virtualize CPU
Virtualize Storage
VM
VM
VM
VM
Converged Solution
Scalable CPU + SAN

10. Differentiated partner solutions to deploy web-scale converged appliances and deliver XaaS faster & more efficiently
Enterprise- class infrastructure
Optimized hardware and monitoring
Appliances and bundled solutions
End to end solution architectures
Global services and support
Storage Spaces
VSAN, EVO:RAIL

11. Built on the Principles of Web-scale
What’s in common?
•
Scale one x86 server at a time
•
Embarrassingly parallel
•
Highly distributed software
•
All storage is local
•
Heavily automated
What’s missing?
•
Islands of storage
•
Unused, overprovisioned resources
•
North-south network traffic
•
Unproductive tasks

12. Virtual Storage Control
Virtual Storage Control
Virtual Machine/Virtual Disk
Flash
HDD
Enterprise Storage
Clones, snapshots, replication, compression, thin provisioning
Fastest Performance
Localization, tiering, deduplication
Hypervisor Agnostic
vSphere, KVM, Hyper-V
The Nutanix Architecture

13. Nutanix and Dell
Converged storage and compute
Highly distributed, shared nothing software
High performance hardware
Massive and linear scale-out architecture
Nutanix Software + Dell Hardware

14. Dell and VMware virtual SAN
Dell PE R720XD
DELL PE C6220 II
Dell PE R620
Dell PE R720
Dell PE R820

15. Dell + Microsoft Storage Spaces
PowerEdge
(R520, R620, R720, R720xd, T420, T620)
PowerVault
(MD1200, MD1220)
Hot Data
Cold Data
SAS 6 HBA
Bulk SAS HDD’s
SSD Hard Drives
Enclosure Management Module (EMM) Firmware

16. Any application, any workload, any way Solutions from Dell
Future-Ready IT solutions
Future-Ready common IT infrastructure
•
Flexible approach accommodates any hypervisor, cloud management
•
Establish right service levels for each application and user
Private cloud
•
Efficient infrastructure delivers 20-40% cost savings/desktop
•
Networking certified for superior VDI performance
Virtual desktop infrastructure
•
Optimized designs and building blocks to improve SLAs
•
App-specific tools to reduce admin burden
•
A top Microsoft end-to-end solution provider
Unified communications and collaboration
•
Proven Hadoop distribution for the enterprise
•
Optimized Dell server and network configurations
•
Scales economically
Cloudera Hadoop
•
Reach breakthroughs faster for competitive advantage
•
Make it simpler to select, deploy and manage clusters with the right fit, performance and cost
High performance computing
•
Certified solutions on SAP’s product availability matrix
•
Fast, easy deployment with pre-certified, sized configurations
SAP HANA
•
Strategic Dell-Microsoft partnership for over 20 years
•
Portfolio of systems designed for ease of deployment
•
Verified 5 9’s Storage availability
Microsoft SQL
•
Preferred x86 Partner for Oracle software
•
Oracle- and Dell-tested and validated configurations
•
Integrated, single-vendor solution from purchase to support
Oracle
Business computing applications
Gain efficiency and transform IT
Empower productivity everywhere
Seamlessly connect people with each other and information
Get to decision-making faster
Solve HPC challenges at any scale
Accelerate results with in- memory innovation
Simplify and enhance business application delivery
productive faster and more easily

17. Marketing
13G: Designed via customer research & validation
Customer Segmentation Profiles
Road Show and Focus Groups
4 Customer Profiles
4 Countries
2400 Customers
7000 Configured Servers
14 Server FFs
2 New Product Categories
8 Usage Models
71 Application Types
3 Margin Levels
6 Basic Attributes
45 Solution Choices
189 Adv Feature Choices
Choice Study
Results
10 Industry Verticals
1 IDC Tracker
Over 8,100 customers
22 countries, 5 continents
Server segmentation based on
1
3,000
Customer interviews worldwide
Customer priorities, based on
TOP 10
1,600
Customer interviews worldwide
Servers configured by
7,000
2,500
Customers worldwide, to define 13G portfolio
Face to face customer interviews in
OVER 700
22
countries
5
continents
17

18. 18 Marketing
New Technologies for 13G Servers

19. Marketing
Fresh Air 2.0
Certified with higher temperatures to save cooling costs
Select Network Adapters
More choice for flexibility & simple IO transfer
DDR4 Memory
10% faster to improve memory intensive applications
FX Architecture
The world’s most flexible shared infrastructure
Next Gen Processors
Up to 30% more performance
Enhanced Drive Capabilities
Dell’s first 100TB storage optimized server
Express Flash 2.0
Industry leading data access & serviceability
PERC9
Doubles IO per second Performance
Expanded SSD Offerings
More options for read, write or mixed application acceleration
Server Storage Tiering
Expanded to enhance offerings like Microsoft Storage Spaces & Vmware vSAN
Fluid Cache for SAN
Dramatically improve application performance
OpenManage Essentials 2.0
Agent Free, easy management
Automation for Everyone
PowerEdge 13th Generation Adapt to your evolving workloads and data center
Server Enhancements
Mgmt
Storage
19

20. Marketing
13G Systems Management
20

21. Marketing
•
Dell Offers the Industry’s First Servers with Embedded Management Automation
–
iDRAC8 is the “Brains” behind several new automation features built right into your Dell servers
–
Spend less time on server maintenance, more time on IT innovation
•
Automate Key Server Management Tasks such as
–
Deploying and configuring bare-metal servers, remotely or locally (“at-the-box”)
–
Keeping firmware up-to-date
–
Diagnosing and remediating problems
–
Monitoring for system failures, even before they occur
iDRAC8 With Lifecycle Controller Features Embedded Automation
21
Confidential
New Built-in Intelligence Automates Tedious Server Maintenance Tasks
iDRAC8
With Lifecycle Controller
Deploy
Update
Monitor
Maintain
21

22. Marketing
Dell’s 13G Innovation Automates and Simplifies Server Management
22
“ZeroTouch” Deployment
•
Dell servers are discovered and auto- configured over the network from XML files stored on network shares
•
Benefits
—
No need for manual configuration, reducing deployment time and entry errors
—
Rack, cable and walk away! No special technician training required.
Automatic Updates
•
Dell servers synchronize themselves to firmware baselines stored on network shares
•
Benefits
—
Greatly simplifies keeping your server firmware up-to-date
—
Latest updates are always staged in the server, ready to be applied, reducing maintenance windows
Automated Support
•
iDRAC maintains now offers Tech Support Report, a continuously updated health and status report that monitors over 5,000 key system parameters
•
Automatic operation with Dell’s SupportAssist
•
Benefits
—
Far less IT admin time needed to identify and resolve server issues
New Simplified Management When “At-the-Box”
•
“Tap” the server with your smart device to get comprehensive status and error logs
•
Insert a USB key to configure the server
•
Connect a laptop or tablet to manage and diagnose from the iDRAC console
•Benefits
—Deploy, upgrade and troubleshoot servers with all the information you need at your fingertips!

23. Marketing
OpenManage Essentials (OME) v2.0: Automation and Simplification
Automated OS Installation
•
Automate scripted OS installation from a bootable ISO through iDRAC
•
Automate OS deployment after HW preparation.
•
Benefits
—
End to end deployment including prepare HW and OS deployment.
—
Setup once and auto deploy
Control Baseline and Prevent Configuration Drift
•
Detect server configuration drift from pre-defined baseline.
•
Enforce compliance with one simple click.
•
Benefits
—
Far less IT admin time needed to identify and resolve server issues
—
Increase efficiency and security through operational compliance.
Complete Agent-free update for Drivers
•
Remove update dependency of OMSA for OS drivers.
•
Complete Agent-free updates for Bios, Firmware and Drivers
•Benefits
—Consistent and easy update method for entire Dell PowerEdge platforms.
Template-based Server Provisioning
•
Capture, define, edit and deploy/replicate server/chassis HW configuration settings
•
Benefits
—
Simple and fast deployment/replication.
—
Setup once and replicate to many.
23

24. Marketing
24
Confidential
•
Reduces downtime significantly for events like firmware updates, OS patches, or reboots caused by power failures
•
OS patches and FW updates usually require server reboot; shorter boot times speeds these processes
•
Includes faster to booting to Lifecycle Controller GUI
Minimize server downtime and speed up dynamic provisioning
Faster server boot times Boot 60% more quickly
New in
the 13th generation

25. Marketing
13G Storage Enhancements
25

26. Marketing
The Server Storage Evolution
Applications today take better advantage of integrated server-based storage than ever before. This drives the need for enhanced storage performance, capabilities and flexibility. Ideal for applications such as Exchange, Sharepoint, SQL Server or vSAN. PowerEdge 13G servers will provide enhanced:
•
Performance with PERC9 12Gb SAS
•
Internal tiering options
•
Greater capacity
•
SSD choices
PowerEdge R630
•
Up to 24 1.8” SSDs with options for zoning & dual PERC providing 240% local storage performance increase
PowerEdge R730xd
•
Up to 24 2.5” with zoning & dual PERC options
•
Up to 16 3.5” HDD for 100TB server storage in 2U
•
Unique 18 x 1.8” SSD + 8 x 3.5” HDD tiered storage option
PowerEdge T630
•
50% more 3.5” HDD than T620 for up to 108TB server storage
PowerEdge FX2
•
Up to 48 2.5” drives in 2U
•
Each FC630 can hold up to 8 1.8” SSD’s
PowerEdge 13th Generation Solutions
26