In May 2018, Unisys commissioned Forrester Consulting to conduct a custom survey of 164 IT professionals in North America to explore the security challenges they face as they seek to digitally transform, the progress they’ve made toward adopting a Zero Trust security architecture, and the benefits they expect from network microsegmentation.
Opportunity Snapshot - Accelerating Digital Transformation With Technology (F...havoc2003
In February 2017, Microsoft commissioned Forrester Consulting to better understand how enterprises across the globe are pursuing
digital strategies. This study focuses on the outcomes they sought, the challenges they faced, and the improvements they are realizing.
More specifically, this study highlights the role that technology has played in accelerating digital transformation efforts — showcasing
specific benefits received by incorporating key technology pieces into the overall business strategy.
Opportunity Snapshot - Accelerating Digital Transformation With Technology (F...havoc2003
In February 2017, Microsoft commissioned Forrester Consulting to better understand how enterprises across the globe are pursuing
digital strategies. This study focuses on the outcomes they sought, the challenges they faced, and the improvements they are realizing.
More specifically, this study highlights the role that technology has played in accelerating digital transformation efforts — showcasing
specific benefits received by incorporating key technology pieces into the overall business strategy.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Opportunity Snapshot - Build Your Zero Trust Security Strategy With Microsegmentation (Forrester, sep 2018).pdf
1. FORRESTER.COM
GET STARTED
Forrester Opportunity Snapshot: A Custom Study Commissioned By Unisys | September 2018
Build Your Zero Trust Security Strategy With Microsegmentation
Why Digital Businesses Need A Granular Network Segmentation Approach
2. FORRESTER.COM
OVERVIEW SITUATION APPROACH OPPORTUNITY CONCLUSIONS
Forrester Opportunity Snapshot: A Custom Study Commissioned By Unisys | September 2018
Build Your Zero Trust Security Strategy With Microsegmentation
Overview
The idea of a secure network perimeter is dead. As companies rapidly scale their digital capabilities to
deliver better customer experiences and operational efficiencies, they also become substantially more
vulnerable to cyberattacks. Digital transformation necessitates an evolution of their security approaches
to one that can manage threats in a complex and expanding technology landscape.
In May 2018, Unisys commissioned Forrester Consulting to conduct a custom survey of 164 IT
professionals in North America to explore the security challenges they face as they seek to digitally
transform, the progress they’ve made toward adopting a Zero Trust security architecture, and the
benefits they expect from network microsegmentation.
Country
› 71% - United States
› 29% - Canada
Number of employees
› 54% - 1,000 to 4,999
› 31% - 5,000 to 19,999
› 15% - 20,000 or more
Seniority
› 29% - C-level or VP
› 41% - Director
› 30% - Manager
3. FORRESTER.COM
OVERVIEW SITUATION APPROACH OPPORTUNITY CONCLUSIONS
Organizations Are Embracing Digital
Transformation
The need to satisfy customers’ heightened expectations has
propelled companies to digitally transform their internal processes
and customer interactions. To support this effort, they are investing
aggressively in new technologies that drive innovation and efficiency.
They have adopted: analytics to turn data into insight for improved
decision making; cloud services to augment connectivity, speed, and
scalability; internet of things (IoT) to digitize physical products and
optimize operations through improved monitoring; mobile
applications and devices to delight customers in their moments of
need and connect an untethered workforce; and artificial intelligence
(AI) to better anticipate and deliver personalized customer
interactions. While these initiatives are essential, they also raise the
requirements for security and privacy — their No. 1 digital
transformation technology investment area.
1 2
Digital businesses continuously create and exploit digital
assets to deliver new sources of customer value and increase
operational agility.
Forrester Opportunity Snapshot: A Custom Study Commissioned By Unisys | September 2018
Build Your Zero Trust Security Strategy With Microsegmentation
3
4. FORRESTER.COM
OVERVIEW SITUATION APPROACH OPPORTUNITY CONCLUSIONS
1 2
Digital Transformation Raises The
Security Bar
As they implement new cloud services, devices, partners, bring-your-
own-device policies, and customer engagement models, digital
businesses find themselves in a new technology landscape. Their
ecosystem is now more diverse, interconnected, and vulnerable.
Eighty percent agree that digital transformation has expanded the
cyberattack surface — so much so that the security perimeter is
difficult to define.
To protect their data and information assets, companies must now
find ways to consistently apply end-to-end security policies in a
diverse landscape and safeguard sensitive information throughout
the digital supply chain.1 The need to scale security practices to the
fast rate of digital transformation change complicates this endeavor.
As companies digitize their businesses, they face new threats
across a wide and diverse technology landscape.
Forrester Opportunity Snapshot: A Custom Study Commissioned By Unisys | September 2018
Build Your Zero Trust Security Strategy With Microsegmentation
3
5. FORRESTER.COM
OVERVIEW SITUATION APPROACH OPPORTUNITY CONCLUSIONS
1 2
The Network Perimeter Is No Longer Defensible
Organizations have historically focused on securing the network perimeter. In this model, traffic inside the perimeter is classified as safe, and
traffic outside of it is deemed unsafe. However, today’s digital ecosystem has rendered this approach obsolete. Attacks that originate within
companies — where controls are weaker — are often the culprits of myriad security failures. The network perimeter offers little protection. Once
inside the company, threats can spread unabated. Given that most respondents say the perimeter is difficult to define, it’s no surprise that 58%
also believe it is indefensible. Put simply, there is no perimeter; companies must update their thinking and defensive strategies accordingly.
Thankfully, decision makers recognize the need for change: 84% agree that they must adjust traditional perimeter-based security strategies.
Digital businesses need an inside-out
security approach.
Forrester Opportunity Snapshot: A Custom Study Commissioned By Unisys | September 2018
Build Your Zero Trust Security Strategy With Microsegmentation
3
6. FORRESTER.COM
OVERVIEW SITUATION APPROACH OPPORTUNITY CONCLUSIONS
1 3
2
Zero Trust Affords Digital Businesses
Operational Agility While Containing Risk
Companies cannot afford to trust internal network traffic as
legitimate, nor can they trust employees and partners to always be
well-meaning and careful with systems and data.2 To manage the
complexities of their environment without constraining their digital
transformation ambitions, many companies are moving toward a
Zero Trust (ZT) security model — a more identity- and data-centric
approach based on network segmentation, data obfuscation, security
analytics, and automation that never assumes trust. ZT allows
security and privacy protections to travel with the data itself —
across hosting models, locations, devices, and third parties. It also
applies the appropriate access rights based on the user’s identity.3
This allows companies to adapt to an evolving threat landscape
quickly and effectively.4 While just 7% of those surveyed have
applied all aspects of ZT, 84% have already adopted, plan to adopt,
or have interest in adopting one or more pieces of the model.
Forrester Opportunity Snapshot: A Custom Study Commissioned By Unisys | September 2018
Build Your Zero Trust Security Strategy With Microsegmentation
7. FORRESTER.COM
OVERVIEW SITUATION APPROACH OPPORTUNITY CONCLUSIONS
1 3
2
Microsegmentation Is A Key Piece Of Any
Zero Trust Network
To successfully promote a ZT architectural model, security teams
will need improved isolation of environments and infrastructures in
the form of microsegmentation. Microsegmentation divides a network
at a granular level, allowing organizations to tailor security settings to
different types of traffic and create policies that limit network and
application flows to those that are explicitly permitted. It allows
security teams the flexibility to apply the right level of protection to a
given workload based on sensitivity and value to the business.5
Over 75% of respondents agree that various aspects of their digital
transformation technology programs necessitate microsegmentation.
AI, IoT, and network-enabled device technologies top the list of
technologies in need of microsegmentation, as they introduce a
massive area of potential compromise through device and data
proliferation.
Over 75% agree that their digital transformation technology
programs necessitate microsegment-level protection.
Forrester Opportunity Snapshot: A Custom Study Commissioned By Unisys | September 2018
Build Your Zero Trust Security Strategy With Microsegmentation
8. FORRESTER.COM
OVERVIEW SITUATION APPROACH OPPORTUNITY CONCLUSIONS
1 3
2
“How important is the centralization of your workstation assets to
securing your intellectual property?”
Network Microsegmentation Is Gaining
Momentum
In today’s technology environment, security teams must be able to
isolate, secure, and control traffic on the network at all times — and
do so at the micro level. Unfortunately, this is not the standard.
While decision makers recognize the value of microsegmentation,
only 26% already have it in place today. However, our research
suggests that its popularity will soon spread: 22% have plans to
implement microsegmentation in the next 12 months, and another
32% express interest.
While microsegmentation is not new concept, traditional
approaches have relied on building microperimeters by installing
more firewalls. In fact, among the 26% who have adopted
microsegmentation in our study, most say (64%) they use firewalls
for all or part of their strategy. New microsegmentation approaches
— including ones that are software-defined and offer embedded
encryption capabilities — can ease infrastructure complexity.
Forrester Opportunity Snapshot: A Custom Study Commissioned By Unisys | September 2018
Build Your Zero Trust Security Strategy With Microsegmentation
Eighty-two percent describe access to a security solution that
can encrypt data-in-motion as important to improving their
security posture.
9. FORRESTER.COM
OVERVIEW SITUATION APPROACH OPPORTUNITY CONCLUSIONS
1 2
“How are the following enterprise computing workloads changing
at your organization?”
Microsegmentation Delivers On Strategic
Benefits
Respondents whose companies have already adopted
microsegmentation cite a long list of benefits — benefits that are
consistent with Forrester’s ZT research. Most of all, they view it as
valuable to improving their security posture (65%).
Microsegmentation improves visibility and control at a granular level,
allowing companies to better contain threats while minimizing
disruption (i.e., locate and quarantine the affected person or group
without shutting down an entire site). Operational benefits —
including improved performance, easier segmentation of the
network, and improved agility — also top the list. Finally, many
consider microsegmentation helpful for protecting critical information
assets and meeting compliance standards. The ability to shield
intellectual property and sensitive customer data from falling into the
wrong hands is a critical requirement for companies that compete on
their ability to deliver personalized experiences without violating
customer privacy and trust.
Even those companies that have not yet adopted microsegmentation
find value: 98% associate one or more benefits with the approach.
Forrester Opportunity Snapshot: A Custom Study Commissioned By Unisys | September 2018
Build Your Zero Trust Security Strategy With Microsegmentation
10. FORRESTER.COM
OVERVIEW SITUATION APPROACH OPPORTUNITY CONCLUSIONS
1 2
Zero Trust Requires A Comprehensive Suite
Of Tools Combined With Strategy
Digital businesses need security technology partners that offer a range
of capabilities that: 1) are easy to use and integrate; 2) improve their
network visibility; and 3) support the ZT model. They place especially
high value on partner solutions that can apply security controls across
environments uniformly and quickly, with features that allow them to
modify settings as circumstances change. Eighty-eight percent also
say that it’s important for them to be able to base security on user
identity — a key tenet of ZT.
Support for controlling industrial control systems (ICS) and operational
technology (OT) is also vital. Because these machines often run on
proprietary software and are geographically dispersed, they can be
difficult to update and secure. Disruptions to these technologies —
which are critical to controlling any number of core functions, like
factory automation, patient machines, and production processes — can
result in significant profit loss, security threats, and even physical
damage or harm.6 For this reason, 82% say their ability to secure
these technologies is “important” or “very important” to improving their
security posture.
Forrester Opportunity Snapshot: A Custom Study Commissioned By Unisys | September 2018
Build Your Zero Trust Security Strategy With Microsegmentation