The document discusses marketing strategies for The Doyle Collection including using QR codes on promotional materials to drive traffic to their website and phone number. It also suggests using targeted Facebook advertisements for events like weddings to women ages 20 and older who are engaged and in Ireland, focusing on keywords like "Married/Soon." Additionally, it notes the importance of constantly changing and innovating campaigns as well as combining marketing initiatives for an integrated marketing communications approach.
4. QR Codes Scan QR code to reveal hidden message - website, telephone number Exclusive promotions Change and innovate Combine with other campaigns - IMC
