See how Opinionway and Neopost were able to find the common problems suffered by 280 UK SMEs in how they managed their communications

1. UK SME Multi-channel communication survey

2. UK SME Multi-channel Communication Survey 2014
As the office environment becomes increasingly digitised, the way SMEs are
communicating with customers is changing.
From physical mail to email and social media, small businesses are struggling to manage
the ever increasing communication channels available to them.
Overwhelmed, these challenges can lead to inefficient processes costing time and money.
Neopost and OpinionWay surveyed 280 UK SMEs to determine how these businesses view
and deal with multi-channel communications.
The survey also sought to establish the challenges they face as a result of failing to manage
this effectively.

3. What is the size of your organisation?
2 to 19 employees
20 to 49
employees
50 to 500 employees
Business services
Trade
Construction, Manufacturing
Public services, Health, Education
Legal, Finance, Insurance
Private Services
No answer
What is the main activity / line of
business for your organisation?

4. For each of the following, how many items does your organisation generate per month (approx)?
(Multiple choice)
General correspondences with clients such as reminders, newsletters
Invoices
Purchase Orders
Quotes / Proposals / Estimates
Pay slips
Contracts
Average of items

5. Invoices
Contracts
Quotes / Proposals / Estimates
Purchase Orders
General correspondences with clients such as
reminders, newsletters
Pay slips
Other
38% 18% 3% 38% 5% 21%
66% 9% 1% 21% 3% 14%
59% 19% 4% 26% 2% 15%
45% 14% 2% 23% 4% 23%
68% 13% 5% 23% 9% 12%
19% 17% 0% 24% 3% 42%
Horizontal %
What are the electronic formats used by your organisation to generate the following documents?
(Multiple choice)

6. Yes 37%
No 63%
Are you aware of specific compliance issues linked to electronic invoicing (e-invoicing)?
(Single choice)

7. Based on the type of document
Based on recipients' preference
Based on the importance of the document
Based on the type of client
Based on your preference
Based on the budget
Based on the time available
DK
TotalFactor N°1
What are your main criteria when deciding between sending a document electronically or by
physical mail? (Multiple choice)

8. Invoices
Contracts
Quotes / Proposals / Estimates
Purchase Orders
General correspondences with
clients such as reminders,
newsletters
Pay slips
No
archiving
Don’t
know
209 77% 13% 9% - 1%
128 73% 11% 13% 3% -
176 62% 20% 15% 3% -
149 63% 17% 12% 7% 1%
197 58% 30% 7% 2% 3%
161 44% 26% 14% 8% 8%
Base
How do you archive your documents? (Single choice per line)

9. On an internal server
On a separate hard drive
On your hard drive
In your email sent box
In the Cloud
On a shared storage drive
Don't know
When electronically archiving your documents, where do you store them? (Multiple choice)

10. Wasting time on repetitive tasks
Risk of human errors in the processes
of outgoing communications
Spending time gathering information from different systems
Having to re-enter data several times throughout the process
Having difficulty to find or retrieve past communications
across communication channels
Having trouble tracking all communications with a given client across
communication channels
Lacking visibility and traceability
on what your organisation sent to whom and when
Lack of control on the security of the storage of documents
Yes definitely Yes probably No probably not No definitely not
47%
45%
40%
37%
34%
33%
26%
25%
Yes
Are you experiencing the following issues as far as outgoing communications are concerned? (Single choice)

11. Improving the visibility and traceability of all outgoing communication
Saving time by automating repetitive tasks
Facilitating the access to your archived communications from anywhere & any device
Improving your personal day-to-day efficiency
Facilitating the retrieval of past communications, whatever the channel used or the user who sent it
within your organisation
Yes
Saving time on the overall process of outgoing communications
Tracking and archiving all the communications and interactions with clients in the same location
Increasing the security of stored documents
Providing guarantees of authenticity to your documents & limiting fraud risks thanks to certifications and
e-signature
Helping to avoid human errors in the process of outgoing communications
Making your documents look more professional
91%
95%
93%
91%
96%
95%
86%
90%
87%
98%
79%
Strongly agree Somewhat agree Somewhat disagree Strongly disagree
Overall this solution would benefit your organisation by…

12. neoPreference is a multichannel communication delivery and archiving application created by Neopost for
businesses like yours. It enables you to simply manage outgoing electronic and physical communications in a
couple of clicks.
Discover how this easy-to-use, fast-to-implement solution can streamline mail management for a typical small or
medium enterprise.
Improve your productivity and efficiency
•Automate repetitive tasks.
•Access all business-critical communications
•from one single tool at anytime from anywhere
Improve visibility and traceability of your outgoing communications
•Benefit from a centralised view of all outgoing communications.
•Track when your recipient opens your communication.
•Create a robust audit trail for your business-critical communications, such as quotes and invoices.
Learn more at http://www.neopost.co.uk/neoPreference