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Open Platform
 Trend 2008
• Open Platform         ?
• Platform Open     &
•      /          Open Platform
Open Platform
             ?
Platform Eco-System




                 Platform
                                :
     :   ,   ,




                            :       ,   ,
Open Platform

   SW Platform                       Open Platform

    API/         Platform        Open API/Web

           /       API                     /

       /           Cost                        /

                  Lock-in

                 Developer

    .Net, Java   Example         Google, Amazon

                             :   ,
...
•       /
• App
• API
•       (Abuse)
•           ,
• App
•
Social Platform
•
    –   ,
    –           ,
    –       ,       ,


• Facebook vs. OpenSocial
    –                   ?
    –
Social Platform
•         ,
•
    –


•
    –


•
OpenSocial
• SNS                    API
•        : version 0.8
•
    – People
    – Activities
    – Persistence
: OAuth
• Open protocol Authorization
  –

  –                   API Key
  –
  – Flickr, Google, Yahoo!, MS
• http://oauth.net/
Platform Open
        &
Facebook Platform

• 2007.5 Facebook Platform      , F8
• 2008.6 Facebook Application : 27,787
Facebook Platform
• Facebook     3 , 35%


                         35%
OpenID
•
    –    OpenID
    –
•
    –             ,
    –
OpenID
• Relying Party
  – OpenID
OpenID
• OpenID Providers

• OpenID
AWS     Amazon
• Amazon Web Service
AWS                      ?
• http://calculator.s3.amazonaws.com/calc5.html
Startup
• Start up
  – OpenID :
  – OpenSocial : SNS
  – AWS :         ,
/
• Reuters Spotlight API
  –     ,     ,
  – http://spotlight.reuters.com/
• New York Times API
• BBC Web API
Social
•

         Mapping
         Photo
         Shopping
         Search
         Video
         Travel
         News
         Social
         Sports
         Messaging
Google Open Platform
• http://code.google.com/
  – Android (     )
  – Google App Engine ( Web App )
  – Google Gears ( /              )
Google Apps Engine
•           ,
• BigTable/GFS
•
•
•                    AWS
Yahoo! Open Strategy
• Yahoo! Application Platform
• Single Social Platform for Yahoo!
• Standardized Web Services



    Relationships with          Y!    Y!         Y!              Partner   Open endpoints both on and
                                                             …
       developers              Mail   FP       Profile            Sites           off of Yahoo!




                                       Application Platform                  User profile, friends and
                                                                                     vitality



                         YDN               Social Platform                 Rich, comprehensive array
                                                                            of content and services



                                      Web Services Platform
Yahoo! Developer Network
MS : Windows Live Platform
          Video,        , Live Contact, Virtual Earth,       ,…
                              Web        UI




                                      API                1


   REST        WebDAV       REST       SOAP       SOAP       HTTP/SOAP




 Silverlight   Spaces        Live      Virtual     Live       Live ID
 Streaming     Photo       Contacts     Earth     Search
MS : Open-Source strategy
 – Open-Source Software (OSS)
•
    –
        
                  Open API
•
    –       2       : 70
        
         2009   Social
2008
/
Open Platform
?
•
    – Eco System
    –                  /
    –              ,


                           Platform
Open
•
•      /
•
OpenSocial
•
    – 1.0
    –              /
    –         ,
•
    –                  ?
    – OpenSocial           ?
•           API           Open Platform      ?
•       ,         ,
    –
    –
    –                     ,         , DEMO
    –                 ,
    –
•
    – Google
       Campfire One
    – Yahoo
       Hack Day
    – MS
       Imagine Cup
    – Facebook
       F8
    – Daum, Naver, Openmaru
Open Platform
•       /
•
•
    –
•           :
•
•       ?
    –


•
    –
?

“Insanity : Doing the
same thing over and over
again and expecting
different results”

– Albert Einstein
Thanks
Blog : lovesera.com

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Open Platform Trend 2008