The document discusses social media usage statistics for Ireland and local case studies on using social media for business. It provides the following key points: 1. Over 1.58 million people in Ireland use Facebook monthly and 150,000 have LinkedIn accounts. Local businesses like Kate's Kitchen in Sligo have found success using Facebook and Twitter. 2. Case studies show local event promoter Sligo Events uses Twitter and Facebook to promote events, gaining over 1,000 Twitter followers and 1,000 Facebook fans. 3. The document promotes tools like Foursquare for local businesses to engage customers through check-ins and recommendations, providing an example of Kate's Kitchen using it successfully.

1. Aoife Porter Open Coffee Sligo Social Media – Tangible Benefits June 4th, 2010 hashtag = #ocsligo Wif-fi Access: media_room Password: mediar00m

2. What’s the plan? Social Media in Ireland Social Media in Sligo – Case Studies Simple Tools to and make it easy Geo-marketing – what is it? Intro to Foursquare How should it be measured – ROI?

3. Social Media in Ireland Facebook Ireland Stats: 1.58m monthly active Irish FB users Over 467k users access FB on mobile in Ireland. (From Facebook Ireland, April 2010) LinkedIn: 150,000 unique Irish LinkedIn accounts (From Adplanner) Twitter Irish Twitter Users: 150,000 (From Barry Hand) FourSquare: January 2010: 3,000 Irish FourSquare users (From Niall Fagan at SimplyZesty.com) Irish Smartphone Users: Vodafone had 40,000 iPhone users on the network two weeks after launch in March Boards.ie (Jan 1-Apr 13th stats) Visitors: 5,197,049 Visits: 13,763,871 (Stats as of April 13th, from Darragh Doyle at Boards.ie)

4. Local Case Studies

5. Local Case Studies Kate’s Kitchen Sligo Updates from the shop Daily menu – e.g. soup, or seasonal fruit / veg Pictures, recommendations, links, articles Active Facebook page linked to Twitter Over 780 fans: 373 from Dublin, 247 from Sligo

6. Local Case Studies Sligo Events Blog set up to promote what’s on locally Twitter: 1050 followers on twitter Facebook:1080 fans; 462 Dublin, 290 Sligo Does it work?

7. Local Case Studies

8. Local Case Studies

9. Social Media in the NW Good examples: Perfect Pints Legginit Ignite the West Turf ‘n Surf Voya Hargadons Café Fleur Lots of others!

10. It’s all about relationships!

11. Useful Tools to Save You Time How to manage your social media channels: Hootsuite TweetDeck Google Alerts to monitor your brand / industry / competitors Google Reader to set-up RSS feeds of Twitter, news, subscriptions Google Analytics: Track conversions, traffic from social media sites Facebook Local Advertising

12. “However beautiful the strategy, you should occasionally look at the results”– Winston Churchill

13. Geo Marketing Anew way of marketing a business and its website through web searches, mobile searches and social media One reason for this development is the advancement in Search Engine Optimisation Relevant search results to location Much easier to target potential customers if you know their location, or they know yours

14. Foursquare “People use foursquare to "check-in", which is a way of telling us your whereabouts. When you check-in someplace, we'll tell your friends where they can find you and recommend places to go & things to do nearby. People check-in at all kind of places - cafes, bars, restaurants, parks, homes, offices”

15. Foursquare Example: Kate’s Kitchen A specialty food store selling luxury, organic and local produce Now on Foursquare: http://foursquare.com/venue/518567

16. Foursquare Example: Kate’s Kitchen

17. Explore Chicago 77 unique neighborhoods, 552 parks, and 7,300 restaurants all add up to countless Chicago check-ins on Foursquare

18. Social Media KPI’s Amount of followers/fans Comments or replies Feedback Sharing Uploads Views How do we measure it at the till?

19. What do you think? What are you doing about social media? Which are your pet hates? How do you think Sligo can work together as a community to use social media for everybody’s advantage?