The document details advertising placements in major U.S. airports and various malls, emphasizing the number of posters and gross impressions per location. It covers airports including Atlanta-Hartsfield, Chicago O'Hare, and Washington D.C. airports along with mall placements across different cities, highlighting the marketing efforts for organizations like the American Academy of Orthopaedic Surgeons. Overall, it outlines strategic placements and their respective audience reach across multiple venues.

1. Airpor Poster Placements
Presented by:
Goodwill Communications, Inc.

2. Airport Dioramas

3. Atlanta-Hartsfield
 Busiest airport in the world
 95 million annual passengers
 Five posters placed
 Four jumbo and 1 regular diorama

4. Atlanta-Hartsfield
 Jumbo in front of train

5. Atlanta-Hartsfield
 Jumbo in front of train

6. Atlanta-Hartsfield
 Regular diorama walkway to train

7. Atlanta-Hartsfield
 Jumbo diorama walkway to gate

8. Atlanta-Hartsfield
 Jumbo diorama adjacent to Courtesy Center

9. Chicago O-Hare
 Second busiest airport in the world
 80 million annual passengers
 11 regular dioramas placed

10. Chicago O-Hare
 Regular diorama general placement

11. Chicago O-Hare
 Regular diorama under flight directory

12. Chicago O-Hare
 Regular diorama top of escalator

13. Chicago O-Hare
 Regular dioramas airport exit

14. Chicago O-Hare
 Regular dioramas general placement

15. Chicago O-Hare
 Diorama outside international reception

16. Chicago O-Hare
 Dioramas main terminal

17. Chicago O-Hare
 Diorama gate waiting area

18. Chicago O-Hare
 Diorama main terminal

19. Chicago O-Hare
 Diorama departure waiting area

20. Minneapolis-St. Paul
 Largest and busiest airport in the six-state
upper Midwest region
 33 million annual passengers
 2 posters placed

21. Minneapolis-St. Paul
 Main terminal placements

22. Washington DC Dulles
 International airport serving Washington,
DC, Maryland and Virginia
 22.6 million annual passengers
 5 posters placed

23. Washington DC Dulles
 Adjacent to arrival baggage claim

24. Washington DC Dulles
 Passenger waiting area

25. Washington DC Dulles
 Passenger waiting area

26. Washington DC National
 Serves Washington, DC, MD and VA
 19 million annual passengers
 10 posters placed including 2 jumbos

27. Washington DC National
 Jumbo Directory poster in main South
concourse adjacent to Metro access

28. Washington DC National
 Jumbo Directory poster in main South
concourse adjacent to Metro access

29. Washington DC National
 Jumbo poster in North concourse
baggage claim (2011-2013)

30. Washington DC National
 2 jumbos north concourse baggage claim
 American Academy of Orthopadic Surgeons
 [ ] Gross Impressions

31. Washington DC National
 Dioramas North Terminal

32. Washington DC National
 Dioramas North Terminal

33. Shopping Malls

34. Beverly Center
 Suburb of Los Angeles
 Number of posters: 1
 Value: $13,000
 Gross Impressions: 7.8 million

35. Chicago, IL Malls
 6 posters Orthopaedic Surgeons

36. Chicago, IL Malls
 4 posters Orthopaedic Surgeons

37. Concord, CA
 Sun Valley Mall (largest - Contra Costa County)
 Value: $22,394
 Gross Impressions: 8.8 million

38. Detroit, MI
 Twelve Oaks Plaza
 1 poster Orthopaedic Surgeons
 Value:
 Gross Impressions

39. Fair Oaks, VA
 Suburb of Washington, DC
 1 poster for Orthopaedic Surgeons
 Value: $10,019
 Gross Impressions: 7.1 million
Entrance to shopping center

40. Fair Oaks, VA
 Suburb of Washington, DC
 2 posters for Army National Guard
 Value: $20,038
 Gross Impressions: 14.2 million

41. Westfield Fox Valley
 Suburb of Chicago
 3 posters for Army National Guard
 Value:
 Gross Impressions:

42. Hawthorne Mall
 Vernon Hills, IL
 2 posters for Army National Guard
 Value:
 Gross Impressions:

43. Grand Rapids, MI
 Woodlands Plaza
 Number of stores: 119
 Size: 1,158,603 square feet
 Monthly visitors: 824,460

44. Dearborn, MI
 Fairlane Town Center
 Number of stores: 160
 Size: 1,465,000 square feet
 Monthly visitors: 752,804

45. Denver,CO
 Cherry Creek Mall
 1 poster Orthopedic Surgeons
 Value: $8,237
 Gross Impressions: 5.4 million

46. Miami, FL
 Dolphin Mall
 1 poster Orthopaedic Surgeons
 Value: $11,532
 Gross Impressions: 8.1 million

47. Santa Ana, CA
 Main Place Mall
 1 poster Orthopaedic Surgeons
 Value: $14,144
 Gross Impressions: 5.7 million

48. San Antonio, TX
 North Star Mall
 1 poster Orthopaedic Surgeons
 Value: 3,186
 Gross Impressions: 2.4 million

49. San Francisco, CA
 Embarcadero Center Mall
 1 poster Orthopaedic Surgeons
 Value:$7,072
 Gross Impressions: 2.8 million

50. Short Hills, NJ
 Suburb of Newark & Manhattan
 1 poster Orthopaedic Surgeons
 Value: $31,000
 Gross Impressions: 13.6 million

51. Tysons Corner VA
 Suburb of Washington, DC
 5 posters for Orthopaedic Surgeons
 Value: $35,367
 Gross Impressions: 31.8 million

52. Shopping Centers Sans Photos

53. Transit Media

54. Boston, MA
 Population 609,690
 12 Transit posters throughout the city
 Eyes on Impressions: 1,038,861

55. Chicago, IL Transit
 Population 2,824,584
 29 Transit posters throughout the city
 Eyes on Impressions: 7,705,860

56. Washington, DC
 19 posters in Northwest section (most upscale)
 Value: $39,200
 631,000 Gross impressions

57. Strategic Placement - Jumbotrons

58. Times Square, NY
 EPA Energy Star Campaign
 PSA aired every hour for a month
 300,000 daily Gross Impressions
 Worth more than $100,000.

59. Sam Boyd Stadium Las Vegas
 USDA wanted placements reaching sports venues
 MAACO Bowl
 Reached 40,000 people 6X - 240,000 Impressions

60. Yankee Stadium New York
 Pinstripe Bowl
 Used 2 different PSAs 8X @ 54,251 attendance
 Generated 868,016 Impressions

61. Outdoor Billboards

62. Issue: Physical Mobility
 2 posters Orthopaedic Surgeons
 Billboards posted in Madison, WI
 Second largest city in the state
 Approximately daily traffic [details]

63. Issue: Highway Safety
 669 30 sheet billboards posted
 28 states 35 cities
 Value $143,286

64. Issue: Military Recruiting
 1,302 billboards posted
 29 states; 40 cities
 $2.3 million in value

65. Accent Television
 Produced by CNN
 America’s largest health education network
 Serving 63,000 practitioners in 26,000 waiting rooms
 Used PSAs for:
 Volunteers of America, American Academy of
Dermatologists American Academy of Orthopaedic
Surgeons, National MS Society

66. HTV Network
 In 13 hospital waiting rooms reaching 3.7 million
 Used PSAs for:
 Volunteers of America, American Academy of Dermatology,
American Academy of Orthopaedic Surgeons, Bright Focus
Foundation, MS Connections, COPD Foundation


67. PumpTop TV
 In 685 gas stations; 6,000 screens
 Reaches 10.8 million people monthly
 Top 13 DMAs
 Used Social Security TV PSA

68. Wall-Mart TV
 Video screens in 545 big box stores
 Total monthly Gross Impressions: 92.8 million
 A total captive audience

69. Channel 1 News
 In 7,000 middle and high schools
 Reaches 5 million teens daily
 Used Volunteers of America, USDA
and American Academy of Dermatology PSAs

70.  12 airports
 Number of posters: 72
 Value: $743,600
 Impressions: 112 million
Airport Dioramas

71.  American Academy of Orthopaedic Surgeons
 Substance Abuse & Mental Health
Services Administration
Clients

72. Atlanta-Hartsfield
 Busiest airport in the world
 95 million annual passengers
 5 posters - four jumbo and 1 regular

73. Atlanta-Hartsfield
 Jumbo in front of train

74. Atlanta-Hartsfield
 Jumbo in front of train

75. Atlanta-Hartsfield
 Jumbo diorama adjacent to Courtesy Center

76. Atlanta-Hartsfield
 Regular diorama walkway to train

77. Atlanta-Hartsfield
 Jumbo diorama walkway to gate

78. Chicago O-Hare
 Second busiest airport in the world
 80 million annual passengers
 11 posters
 Regular dioramas

79. Chicago O-Hare
 Regular diorama main terminal

80. Chicago O-Hare
 Regular diorama under flight directory

81. Chicago O-Hare
 Regular diorama top of escalator

82. Chicago O-Hare
 Regular dioramas airport exit

83. Chicago O-Hare
 Regular diorama main terminal

84. Chicago O-Hare
 Diorama outside international reception

85. Chicago O-Hare
 Diorama main terminal

86. Chicago O-Hare
 Diorama main terminal

87. Chicago O-Hare
 Diorama gate waiting area

88. Chicago O-Hare
 Diorama main terminal

89. Chicago O-Hare
 Diorama departure waiting area

90. Los Angeles Burbank
 Called the Bob Hope Airport
 2.2 million annual passengers
 1 poster

91. Los Angeles Burbank
 Main terminal

92. Minneapolis-St. Paul
 Largest and busiest airport in the six-state
upper Midwest region
 33 million annual passengers
 2 posters

93. Minneapolis-St. Paul
 Jumbo diorama main terminal

94. New York LaGuardiaNew York LaGuardia
 Second busiest airport in New York
 24 million annual passengers
 12 posters

95. New York LaGuardia
 Dioramas main terminal

96. New York LaGuardia
 Dioramas main terminal

97. New York LaGuardia
 Dioramas main terminal

98. Washington DC National
 Serves Washington, DC, MD and VA
 19 million annual passengers
 23 posters

99. Washington DC National
 4 jumbo dios South Terminal car rental

100. Washington DC National
 Jumbo Diorama Main Terminal

101. Washington DC National
 Jumbo Diorama Main Terminal

102. Washington DC National
 Jumbo Diorama Main Terminal

103. Washington DC National
 Dioramas United Terminal

104. Washington DC National
 Dioramas Main Terminal Baggage Claim

105. Washington DC National
 Dioramas Main Terminal Baggage Claim

106. Washington DC National
 Dioramas South Terminal

107. Washington DC National
 Four Posters in Baggage Claim Main Terminal

108. Washington DC National
 Main Terminal Next to Escalator

109. Washington DC National
 Main Terminal Next to Metro Exit

110. Washington DC National
 Main Terminal Concourse

111. Washington DC National
 Main Terminal Concourse

112. Washington DC National
 Main Terminal Next to Escalator

113. Washington DC Dulles
 Serves Washington, DC, MD and VA
 23 million annual passengers
 12 diorama posters

114. Washington DC Dulles
 Dioramas Mid-Field Terminal

115. Washington DC Dulles
 Dioramas Main Terminal Baggage Claim

116. Washington DC Dulles
 Dioramas Main Terminal Baggage Claim

117. Washington DC Dulles
 Dioramas Main Terminal Baggage Claim

118. Washington DC Dulles
 4 Posters Main Terminal Baggage Claim

119. Washington DC Dulles
 Dioramas Main Terminal Baggage Claim

120. Airports No Photos

121.  Serves Chicago & Midwest
 20 million annual passengers
 6 posters
Chicago Midway

122. New York LaGuardia Busiest airport in New York/New Jersey
 50 million annual passengers
 10 posters
JFK International Airport

123.  Serves Boston & New England
 30 million annual passengers
 10 posters
Logan International

124.  Serves Midwest
 11 million annual passengers
 3 posters
Kansas City Airport

125.  Serves New York/New Jersey
 11 million annual passengers
 3 posters
Newark International