Keith Lane is a creative director based in Salem, Massachusetts who has extensive experience developing branding and marketing strategies across various channels. He leads creative teams to develop big ideas and positions brands consistently. Some of his past clients include Arnold Worldwide, where he was a founder and creative director. Keith has won over 500 national and international awards for his work. He offers his services as a full creative team or as an individual contractor.

1. KEITH LANECREATIVEDIRECTOR> PRINTAND STUFF> NEVERSTOPCREATING >

2. KeithLaneCreativeDirector
Idevelopthecreative
strategy,uniqueselling
proposition,copy,
artdirection,present
withpassion,leada
cohesiveteam,winlotsofcohesiveteam,winlotsof
big-timecreativeawards,
anddriveamajorROI
formyclients.
Clientslikethelatter
pointalot.
Specialties
GenerateTheBigIdea,GenerateTheBigIdea,
andbrandseamlesslyacross
allcommunicationschannels.
Where?
Salem,TheWitchCity,
Massachusetts.
It’sagoodplacetobein
thedigitalworld.thedigitalworld.
ContactmeandI'llput
togetheranA-Teamofthe
mostrespectedprofessionals
inadvertisingandmarketing
communicationstomeetyour
"Iwanttoberich"needs.
CompletelyaheadoftheCompletelyaheadofthe
curvethinkers.
Orcontractmeasahired
gun,that’scool,too.
past
Founder,Partner,Creative
DirectorofArnoldFortuna
Lane-nowArnoldWorldwide
Founder,Partner,Creative
DirectorofEmersonLaneFortuna
HonorsandAwardsHonorsandAwards
CommunicationArts
OneShowGolds
ClioAwards
EmmyAwards
LondonArtDirectorsShow
ParisCreativeAwardsShow
TokyoCreativeShowTokyoCreativeShow
NewYorkArtDirectorsShow
LosAngelesArtDirectors
Show
InternationalFilmandTVFestival
GoldMedal
BestOfBroadcasting
GoldAwardsGoldAwards
AndyAwards
2BestofShowsattheNew
EnglandHatchAwards
Over500nationaland
internationalcreativeawards
todate.
Okay,nowlookatsomework>Okay,nowlookatsomework>
SIXMONTHSOLD.KEITH HASCREATED AHOTTUBON THEKITCHEN SINK.

3. GETINTO THEHEAD OFADRUMMER?NOTEASY.BUTITWORKED.
ALOTMOREDRUM STICKSGOTCHUCKED INTO THECROWD.ROCKON.

4. HUGEPROJECT:BRAND ANAMELESSVATOFSUPERPREMIUM VODKAFROM THEUKRAINEACROSS
ALLCOMMUNICATIONSCHANNELS.ALLTHEWAYDOWN TO THEBARCOASTERS.CHEERS,COMRADE.

5. CREATED EVERYTHING BUTTHENAME.TARGETMARKET:GUYS18-34WHO AREN’TDATING.

6. TARGETMARKET:MIDDLE-AGED WOMEN AGING RAPIDLY.LIGHTNING FASTRESPONSE.BEAUTIFULROI.

7. TARGETMARKET:GUYSWHO DO SERIOUSWORKFORALIVING.AND GUYSWHO WANTTO JUSTLOOKLIKETHEYARE.

8. NO BUDGET.NO TIME.NO HELP.DONATIONSAND VOLUNTEERSSHOTTHROUGH THEROOF.
WHICH THERED CROSSLATERREPAIRED.

9. IFYOU’REAPASSIONATEBOSTON SPORTSFAN,YOU GETIT.
INCREASED MARKETSHAREVS.THECATEGORYLEADER.ABITCH OFASUCCESS.

10. OUTDOOR:HOW DO YOU DRIVESPORTING GOODSBUYERSINTO ATRADESHOW BOOTH FORA
BRAND THAT’SNOTTHECATEGORYLEADER?LET’SJUSTSAYORDERSWEREBALLSTO THEWALLS.

11. MALLSTOREWINDOW POSTER.YOUTH MARKETNYC.HATSSOLD LIKEAFIRESTORM.
POSTTHISIN BOSTON AND THEY’LLBURN DOWN YOURSTORE.

12. HIGH TECH B2B-LIGHTWEIGHTCOMPOSITEMATERIALSDEFTLYFLEW OFF
THESHELVESAND AROUND THEGLOBE.HEY,GEEKSAREPEOPLE,TOO.

13. CLIENTDIDN’TBUYTHISBANNER.WAVED THEWHITEFLAG.COWARDS.

14. CREATED THELOGO AND WROTETHEPOSITIONING LINE.UNIQUESELLING PROPOSITION:
THEJOINTSTUFFSHUGEBURGERSWITH EVERYTHING THAT’SBAD FORYOU.MASSIVESALES.MASSIVEHEARTATTACKS.

15. IDO IRREVERENTGREETING CARDSFORFUN.BUTDON’TTELLMYEX-WIFE.I’M NOTALLOWED TO HAVETHAT.
THAT’SENOUGH.THERE’SMORE.HERE’SHOW TO CONTACTME>
cover inside

16. KEITH LANE> CREATIVEDIRECTOR> 301LAFAYETTESTREET,SALEM,MA01970
C:781.258.7364> E:KEITHLANECD@YAHOO.COM