This document provides instructions to evaluate and analyze merchandising across three retail websites and their social media channels. The analysis involves comparing the consumer experience on each retailer's website, examining their social media presence on different platforms, and providing recommendations for one retailer based on new e-commerce merchandising developments. A slide presentation with a minimum of 7 slides and 3 references is to be created.

1. Evaluate & Analyze Merchandising on Web Sites & Social
Media Channels Across Different Retail Markets
Visit the web sites for three retailers and shop for a product. For example, If I
shopping for a pair of jeans, I would try to find similar jeans on all three sites. I
might view True Religion, J.Crew, & Levi because they offer similar product but
different target markets.
Compare the consumer experience across all three retail websites
 Website Features
 Design of Website
 Ease of website use
 What new technologies are present?
 Stylization of the merchandise
ONLINE RETAIL ANTHROPOLOGY

2. Analyze the overall social media presence of the retailers.
 What platforms do they use?
 Evaluate the consumer in this space (general social media demographics / pshychographics)
 Can you purchase from the social media page?
 How many followers? Average likes?
 Which retailer has the most success in different platforms?
Provide recommendations for the main retailer in the comparison:
 Outline new developments in e-commerce merchandising and apply them to the analysis
Focus on one type of retailing:
- Specialty Retailers
- Brands
- Department Stores
- Etc.

3.  SLIDES
 7 – 10 MINIMUM
 APA DOCUMENTATION – 3 RESOURCES MINIMUM
FINAL DELIVERABLES: