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Editor's Notes
- #9 * Negative references shown on the first search engine results page when the person googles your brand can harm your business * Control what Google displays about you
- #11 * Internet is a democratic niveau: everybody can say anything (however, maybe nobody will find it) * The ones, who appear in top search results are found = are important * Google ranking is based on popularity of the page; the more popular are the pages that criticise you, the bigger threat * It means if a lot of people are angry at you, they are likely to be visible on Google
- #13 * If you are big brand or if you make a big mistake, the “big” media can mention you…
- #14 * Bloggers are of importance, as they have a strong position in search engines
- #15 * If you’re big enough brand or you have a lot of unsatisfied customers, they might even create a special web site for you
- #16 * You can as well become a movie star as creating videos and publishing them is quite easy
- #17 * On-line discussions are the place where people often talk about brands
- #18 * The Web 2.0 communities are hot place too * The message can spread very quickly on Twitter, especially when something goes wrong
- #19 * The Web 2.0 communities are hot place too * The message can spread very quickly on Twitter, especially when something goes wrong
- #20 * Local versions of social sites are of course important for local brands
- #21 * Local versions of social sites are of course important for local brands
- #22 * Monitor what people are saying about you to be able to react * Quick and proper reaction can save you a lot of trouble
- #23 * Use Google News and it’s RSS feed
- #24 * Another nice tool from Google to monitor the blogs
- #25 * Use real-time monitors for Twitter and similar services, you can use the RSS feeds too
- #26 * Use real-time monitors for Twitter and similar services, you can use the RSS feeds too
- #27 * Use real-time monitors for Twitter and similar services, you can use the RSS feeds too
- #28 * RSS: monitoring all the sources in one place
- #29 * And of course…
- #31 * Talk to the site-owner, if possible – faster & cheaper * Or you have to push other pages referring positively about you above the negative ones in SERP – it’s basically SEO
- #32 * Talk to the site-owner, if possible – faster & cheaper * Or you have to push other pages referring positively about you above the negative ones in SERP – it’s basically SEO
- #39 * It’s better to start today and get the control of your brand space in search engines before a negative reference gets there * The process is very similar for a critical situation and for preventive approach
- #43 * The best way is to find positive references on a web site, from which the negative reference is displayed and support them – you only have to push up 1 or 2 pages instead of 8
- #44 * You can use standard PR to create the positive references * Be sure to have your brand in page title and heading
- #45 * When the bloggers write about you positively, they are likely to make it to the first page
- #46 * Your own blog can win 1 or 2 positions for you
- #47 * Use the social media profiles to create relevant content (and sometimes place for discussion you can control)
- #48 * Use the social media profiles to create relevant content (and sometimes place for discussion you can control)
- #49 * Create videos or presentations and share them
- #50 * Ask your business partners or the organisations you sponsor * The bad way for on-line reputation management: they just link to you; the right way: they place a dedicated page about you on their site
- #51 * Support the positive references with links. The more the better, the higher quality, the better. Use your brand as anchor text.