The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Raising bids does not always improve ad position or increase impressions and conversions. Higher bids could lower average position if they cause the ad to appear in more auctions where it ranks lower. More impressions may not result from higher bids due to other factors like quality score. While some spots may convert better, testing is required to know for certain rather than assuming the top spot is most valuable. Bidders should consider quality score, impression share, and other optimization steps besides simply raising bids.
Raising bids does not always improve ad position or increase impressions and conversions. Higher bids could lower average position if they cause the ad to appear in more auctions where it ranks lower. More impressions may not result from higher bids due to other factors like quality score. While some spots may convert better, testing is required to know for certain rather than assuming the top spot is most valuable. Bidders should consider quality score, impression share, and other optimization steps besides simply raising bids.
This document summarizes research on using Twitter data from the Czech Republic for data mining purposes. It finds that there are approximately 10,000 active Twitter users in the Czech Republic, with 44% of tweets in Czech and 33% in English. Location data shows the majority of tweets come from Prague, Brno, and Ostrava. Different data mining methods like frequency analysis and semantic similarity are used to analyze topics and identify opinion leaders. The document also finds that Czechs tweet most on Tuesdays and Thursdays, and that Twitter can sometimes predict future search trends based on concerts and events more quickly than Google.
Přednáška Matěje Nováka, senior konzultanta Ataxo Czech, na konferenci pro neziskové organizace “Jak vytěžit internet” pro neziskové organizace
OgilvyInteractive, Fórum Dárců a Nadace Terezy Maxové společně uspořádaly konferenci pro neziskové organizace "Jak vytěžit internet". Na konferenci, která proběhla 22. července za podpory ČSOB a a Poštovní spořitelny, vystoupila celá plejáda známých osobností internetové a marketingové scény.
SEMPO a trendy internetového marketinguAtaxo Group
Prezentace prezidentky SEMPO, Sary Holoubek, na tiskové konferenci SEMPO a Ataxo 8.6.2009. Téma: prezentace SEMPO jako vedoucí světové neziskové organizace pro internetový marketing a představení trendů v oblasti internetového marketingu.
This document summarizes research on using Twitter data from the Czech Republic for data mining purposes. It finds that there are approximately 10,000 active Twitter users in the Czech Republic, with 44% of tweets in Czech and 33% in English. Location data shows the majority of tweets come from Prague, Brno, and Ostrava. Different data mining methods like frequency analysis and semantic similarity are used to analyze topics and identify opinion leaders. The document also finds that Czechs tweet most on Tuesdays and Thursdays, and that Twitter can sometimes predict future search trends based on concerts and events more quickly than Google.
Přednáška Matěje Nováka, senior konzultanta Ataxo Czech, na konferenci pro neziskové organizace “Jak vytěžit internet” pro neziskové organizace
OgilvyInteractive, Fórum Dárců a Nadace Terezy Maxové společně uspořádaly konferenci pro neziskové organizace "Jak vytěžit internet". Na konferenci, která proběhla 22. července za podpory ČSOB a a Poštovní spořitelny, vystoupila celá plejáda známých osobností internetové a marketingové scény.
SEMPO a trendy internetového marketinguAtaxo Group
Prezentace prezidentky SEMPO, Sary Holoubek, na tiskové konferenci SEMPO a Ataxo 8.6.2009. Téma: prezentace SEMPO jako vedoucí světové neziskové organizace pro internetový marketing a představení trendů v oblasti internetového marketingu.
* Negative references shown on the first search engine results page when the person googles your brand can harm your business
* Control what Google displays about you
* Internet is a democratic niveau: everybody can say anything (however, maybe nobody will find it)
* The ones, who appear in top search results are found = are important
* Google ranking is based on popularity of the page; the more popular are the pages that criticise you, the bigger threat
* It means if a lot of people are angry at you, they are likely to be visible on Google
* If you are big brand or if you make a big mistake, the “big” media can mention you…
* Bloggers are of importance, as they have a strong position in search engines
* If you’re big enough brand or you have a lot of unsatisfied customers, they might even create a special web site for you
* You can as well become a movie star as creating videos and publishing them is quite easy
* On-line discussions are the place where people often talk about brands
* The Web 2.0 communities are hot place too
* The message can spread very quickly on Twitter, especially when something goes wrong
* The Web 2.0 communities are hot place too
* The message can spread very quickly on Twitter, especially when something goes wrong
* Local versions of social sites are of course important for local brands
* Local versions of social sites are of course important for local brands
* Monitor what people are saying about you to be able to react
* Quick and proper reaction can save you a lot of trouble
* Use Google News and it’s RSS feed
* Another nice tool from Google to monitor the blogs
* Use real-time monitors for Twitter and similar services, you can use the RSS feeds too
* Use real-time monitors for Twitter and similar services, you can use the RSS feeds too
* Use real-time monitors for Twitter and similar services, you can use the RSS feeds too
* RSS: monitoring all the sources in one place
* And of course…
* Talk to the site-owner, if possible – faster & cheaper
* Or you have to push other pages referring positively about you above the negative ones in SERP – it’s basically SEO
* Talk to the site-owner, if possible – faster & cheaper
* Or you have to push other pages referring positively about you above the negative ones in SERP – it’s basically SEO
* It’s better to start today and get the control of your brand space in search engines before a negative reference gets there
* The process is very similar for a critical situation and for preventive approach
* The best way is to find positive references on a web site, from which the negative reference is displayed and support them – you only have to push up 1 or 2 pages instead of 8
* You can use standard PR to create the positive references
* Be sure to have your brand in page title and heading
* When the bloggers write about you positively, they are likely to make it to the first page
* Your own blog can win 1 or 2 positions for you
* Use the social media profiles to create relevant content (and sometimes place for discussion you can control)
* Use the social media profiles to create relevant content (and sometimes place for discussion you can control)
* Create videos or presentations and share them
* Ask your business partners or the organisations you sponsor
* The bad way for on-line reputation management: they just link to you; the right way: they place a dedicated page about you on their site
* Support the positive references with links. The more the better, the higher quality, the better. Use your brand as anchor text.