How to Manage Your Resorts' Reputation the Right Way A person is as good as their reputation. So is a business. This is why reputation management is key to improving your resort. Reputation management is far more than putting out glowing press releases in the hope of making your resort look good. The intent of reputation management is to manage your resorts reputation, both building up the good and mitigating the bad. Here are a few tips to improve the reputation of your resort – and your bottom line. The first step in this process is to claim your name. Your business is inextricably linked to your company’s name and the names of your services. There are a number of websites that let you see if someone else is using your resorts’ name or product names. You need to claim them via copyright, trademark or formal incorporation before you can start managing your reputation. When there are two businesses using the same name, they are easily confused with each other – and complaints against the other business hurts search results for your business. Hold contests to improve your business’ reputation. Reward those who give you the first positive review on a site like FourSquare or Yelp. Give coupon codes to those who generate the most referrals, or give coupons randomly to those who like your Facebook page. Give free product to those who create the best tweet or video about why your product is the best on the market. Contests generate excellent PR in return for little money, and they keep your site high in page rankings. Focus on customer service. This applies to unhappy customers as well as the happy ones. Good customer service turns new customers into repeat customers. Dealing fairly with unhappy customers prevents negative online reviews. And good customer service in both cases leads to word of mouth advertising, one of the most successful forms of advertising around, since people are more likely to buy something on the recommendation of a friend than they would from four hours of infomercials. Ask your customers to give you good reviews online. Ask them to give you good reviews on Google Places, FourSquare, Linkedin, Yelp and other review sites. Reputation management is far more than getting likes and positive reviews. Respond to negative criticism in a timely manner. Responding to complaints and negative reviews soon after they are posted demonstrates that you are both listening and considering their responses. Try to resolve the problem where possible or offer restitution. Either post an explanation of how the company resolved the issue under the complaint or ask the person to correct their negative review. If practical, write articles that improve your resort’s reputation. Have the local newspaper cover your company’s charity drives. Publish articles about your latest technological innovations or case studies in trade journals. Write articles with tips on how to save money using your product, or answer readers’ questions.

1. Online Reputation
Management For Resorts
Resort Reputation Marketing
YourProfitWeb.com

2. How to Manage Your Resorts'
Reputation the Right Way
A person is as good as their
reputation. So is a business. This is
why reputation management is key
to improving your resort.
YourProfitWeb.com

3. Reputation management is far more
than putting out glowing press
releases in the hope of making your
resort look good.
YourProfitWeb.com

4. The intent of reputation management
is to manage your resorts reputation,
both building up the good and
mitigating the bad. Here are a few
tips to improve the reputation of your
resort ñ and your bottom line.
YourProfitWeb.com

5. The first step in this process is to
claim your name. Your business is
inextricably linked to your company’s
name and the names of your
services.
YourProfitWeb.com

6. There are a number of websites that
let you see if someone else is using
your resorts’ name or product
names. You need to claim them via
copyright, trademark or formal
incorporation before you can start
managing your reputation.
YourProfitWeb.com

7. When there are two businesses using
the same name, they are easily
confused with each other ñ and
complaints against the other
business hurts search results for
your business.
YourProfitWeb.com

8. Hold contests to improve your
business’ reputation. Reward those
who give you the first positive review
on a site like FourSquare or Yelp.
Give coupon codes to those who
generate the most referrals, or give
coupons randomly to those who like
your Facebook page.
YourProfitWeb.com

9. Give free product to those who create
the best tweet or video about why
your product is the best on the
market. Contests generate excellent
PR in return for little money, and
they keep your site high in page
rankings.
YourProfitWeb.com

10. Focus on customer service. This
applies to unhappy customers as
well as the happy ones. Good
customer service turns new
customers into repeat customers.
Dealing fairly with unhappy
customers prevents
negative online reviews.
YourProfitWeb.com

11. And good customer service in both
cases leads to word of mouth
advertising, one of the most
successful forms of advertising
around,
YourProfitWeb.com

12. since people are more likely to buy
something on the recommendation of
a friend than they would from four
hours of infomercials.
YourProfitWeb.com

13. Ask your customers to give you good
reviews online. Ask them to give you
good reviews on Google Places,
FourSquare, Linkedin, Yelp and
other review sites.
YourProfitWeb.com

14. Reputation management is far more
than getting likes and positive
reviews. Respond to negative
criticism in a timely manner.
YourProfitWeb.com

15. Responding to complaints and
negative reviews soon after they are
posted demonstrates that you are
both listening and considering their
responses. Try to resolve the problem
where possible or offer restitution.
YourProfitWeb.com

16. Either post an explanation
of how the company resolved the
issue under the complaint or
ask the person to correct their
negative review.
YourProfitWeb.com

17. If practical, write articles that
improve your resort’s reputation.
Have the local newspaper cover your
company’s charity drives. Publish
articles about your latest
technological innovations or case
studies in trade journals.
YourProfitWeb.com

18. Write articles with tips on how to
save money using your product, or
answer readers’ questions. Each
article should include your name,
company and a back link.
YourProfitWeb.com

19. Shaping perceptions of your resort
allows you to achieve more than
could be accomplished with a blast of
press releases or a busy web page.
YourProfitWeb.com

20. Taking action to mitigate problems
and build up your positive image
leads to more sales, less work in the
public relations department and
greater brand recognition.
YourProfitWeb.com

21. And a reputation as good as gold
keeps your resort in the black while
others go bankrupt.
YourProfitWeb.com

22. YourProfitWeb.com