The document discusses plans to create a music video, album packaging, and advertisement for the Weezer song "Undone." It proposes shooting the music video as a single continuous shot, showing the band's rise to fame from a garage performance to a live concert. Scenes would include recording in a studio, a photo shoot against a brick wall, preparing for a TV interview, and the live performance. The target audience is identified as 16-19 year old male fans of alternative, indie, and rock music. An accompanying shooting schedule is provided outlining the locations, cast/crew, resources, and number of shots needed for each scene.

1. Weezer – Undone
Music video, digipack and advert
Roxi, Will, George and Liz

2. The band we have chosen to use is Weezer. We feel that
Weezer are a very conventional rock band but carry some
genre-challenging elements when it comes to their videos.
This can be seen in the song Buddy Holly where the band
re-enacts a scene in happy days (Synergy) and the song
we‟ve chosen Undone – The Sweater Song, where the
entire video has been done in one shot. This gives us the
opportunity to create a digipak for a very-conventional band
which also allows us to experiment and be creative with the
video itself.

3. Our average target audience member is a male
teenager, between the ages of 16 and 19 as this was the
average age given by people who answered our survey. They
are fans of alternative, indie and rock music, as these genres are
all fairly similar and were the genres that the most amounts of
people who took the survey said they liked. Of the people we
surveyed, most people answered that they watch 0-4 music
videos a week, so our average audience member would not be a
person who watches loads of music videos, but when they do
they do not mind whether or not a music video has a storyline.
They do not like music videos to outlast the length of the
song, and they like music videos to have comical and humorous
aspects, as well as video of live performance of the song. From
the survey responses it would appear that our average target
audience member would be interested in watching a music video
if there was something unique or special about it that would
appeal to them. Examples of bands that they listen to are
Weezer and Radiohead.

4. Begins with the drummer sat alone, throughout the instrumental intro to the song
the band set up their instruments.
Throughout the song we see the band at different stages in their careers.
There are 4 sets:
• 1. The garage
• 2. A recording studio
• 3. Green screen TV show room
• 4. On stage, live performance
Our music video shows a band‟s rise to fame. It begins with a band performing their
song in a garage. One long smooth shot twists around the band as they perform.
We then cut to the studio, where the band is recording their song – one of them is
playing the guitar and the others are at the mixing desk. Next we see them having
their pictures taken up against a brick wall, fast editing shows them in different
poses. After the photo shoot they are shown preparing to go on a chat show called
“Rockstar Hour”, when they go on there is a montage of different TVs being turned
on and tuned in to the interview. Finally we see them performing the last part of their
song at a live venue. When the song ends they walk off camera in the garage which
shows that the video was just a distant dream of fame which every garage band
seeks.

5. Shooting Schedule
Client: Weezer
Project: Undone – The Sweater Song
Time Activity Location Cast/Crew Resources Shots
9:00 Collect equipment York College Camera, tripod N/A
9:15 Shooting for recording studio scene York College – Camera, tripod, musical 1-2
(0.51-1.16 ) Recording instruments (guitars and
Studio drums) and microphone
10:00 Shooting for photo shoot scene York College – Camera, tripod, Guitar and 3-4
(1.16-1.54) Brick Wall microphone
10:30 Shooting scenes before interview York College – Camera, tripod 1-2
(1.54-2.19) Green screen
room
11:00 Shooting Interview (2.19-3.07) York College – Camera, tripod, table/desk, 1-2
Green screen chairs
room
11:30 Shooting Live performance (3.07- York College Camera, tripod, 1-2
4.06) – Alan microphone, guitars and
Ayckbourne drums
14:00 Shooting opening in garage (0.00- Roxi‟s garage Camera. tripod, 1-2
0.51) microphone, guitars and
drums
14:30 Shooting Ending in garage (4.06) Roxi‟s garage Camera. tripod, 1-2
microphone, guitars and
drums

6. Recording Studio: Green Screen Room:
Garage:
Outside York College (against brick wall) Live Venue:

11. The idea works because we are combining
conventional, genre-specific elements with some
unconventional ones which gives the typical Weezer finish
to our promotional package. We have kept the typical
photo-shoot album cover and live performance of the
band, but like the generic video Weezer releases, it does
contain subtle „humorous‟ aspects in the music video too.
We have chosen to follow the style of Weezer‟s
promotional package as a standard because it seems they
use it as a guideline for each video and album, making it
only seem a true Weezer product if we abide by their
conventions.