Online Being Spaces
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The document discusses the concept of "Being Spaces", which are public spaces designed like living rooms that facilitate activities outside the home and office, such as watching movies, reading, or meeting with others. While companies can create and claim online Being Spaces, consumers inhabit most of these spaces. Companies cannot fully control conversations in these spaces but can moderate and comment on them.
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𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
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Online Being Spaces
- 1. Company Consumers Online Being Space
- 2. Being Spaces “ Commercial living-room-like settings in the public space, where catering and entertainment aren't just the main attraction, but are there to facilitate out-of-home, out-of-office activities like watching a movie, reading a book, meeting friends and colleagues, and so on." http://trendwatching.com/trends/brand-spaces.htm
- 3. 1. Online Being Spaces can be created. Online Being Spaces can be claimed.
- 4. 2. The company only claims a tiny fracture of the being space. The rest is inhabited by consumers. Company Consumers Consumers Consumers Consumers Consumers Consumers Consumers Consumers Consumers Consumers Consumers Consumers Consumers Consumers Consumers
- 5. 3. Conversations cannot be controlled. They can be moderated and commented. It‘s like that. Not in our opinion.