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Uju Ofomata




ICT innovation for community empowerment
OneWorld UK
• Part of an int’l network of OneWorld Centres
OneWorld UK
• An online portal for global justice since 1994
OneWorld UK
• Innovation of ICT and mobile technology




     Lifelines India      Mobile for Good
The situation in Nigeria
• 3.2 million with HIV/AIDS - 220,000 children
• 60% of new infections in 15-25 age group

• Average age of girls’ first sexual activity is 13
• 27 women die every day from unsafe abortions

• 80% of these are teenagers

• Maternal mortality among WORST in world
                                   … and yet…
The situation in Nigeria
Sex is traditionally a very private subject in Nigeria and
the discussion of sex with teenagers is often seen as
inappropriate… Lack of accurate information about
sexual health has meant there are many myths and
misconceptions about sex and HIV, contributing to
increasing transmission rates as well as stigma and
discrimination towards people living with HIV/AIDS.

             AVERT report on HIV/AIDS in Nigeria, 2008
Innovative Solutions
•Butterfly Works: Education and design specialists
•OneWorld: mobile technology
Innovative Solutions
• Local expertise in Nigeria – creative partnership with
  Community Based Organisations and Government




                                   Girls’ Power Initiative, Nigeria




 • Critical support from funders
Learning about Living
Several Goals….
  1. Provide information to empower young people to
     make informed decisions about their sexual health
  2. Increase gender equality
  3. Reduce HIV/AIDS, Maternal Mortality
e-Learning environment
e-Learning environment
• 25 pre-prepared lessons for teachers and students
• Information through virtual peer educators using
  ‘info-cartoons’ and youth friendly language
• Educative games, quizzes and role plays
e-Learning environment
• Developed to experiential learning principles
e-Learning environment
• Can be used as a stand alone tool
e-Learning environment
• Developed and tested with young people
e-Learning environment
• CMS open source (easily adjusted for different states)
The mobile service
Nigeria’s...
•   64 million
    mobile users
•   56% annual
  growth rate
• Market leader
  with S. Africa
• Prominence of SMS
• Expanding to 3G
... led us to launch “MyQ” & “MyA”
The mobile service
• MyQ: answering urgent sexual health questions…
       via email        via phone         via SMS




       Providing vital sexual health information
       anonymously, confidentially and quickly.

•   MyA: a monthly sexual health competition to
    encourage discussion and engagement
How it works
What have we achieved?
• Students: genuine excitement & safe environment
What have we achieved?
• Teachers: enthusiasm about ICT & safe environment
What have we achieved?
• Partners: shown genuine passion and involvement
What have we achieved?
• Media: positive coverage across Nigeria on Adolescent
Reproductive Health
What have we achieved?
A few numbers…

• 100,000+ SMS questions received & answered
• Almost 9,000 students reached with eLearning

• More than 320 teachers trained on eLearning

• Piloted in 16 schools…

• …and 1 out of school youth centre
What have we achieved?
        Messages sent to MyQ              Satisfaction Levels for MyQ



          actual
          target




   “I have a friend who is HIVpositive,should i keep away from
   him because i might get infected.pls what should i do?”
“Can an HIV+ mother breast feed her baby without infecting d baby”
  “I av boyfriend but dont know his statue.and he wanted 2 av
  sex with me.Pls help me”
Some challenges
• Mobile network problems – disruption to MyQ
Some challenges
• Human – big classes, more FLHE-trained teachers
Some challenges
• Infrastructure – more computers
Some challenges
• Funding – more needed to maintain momentum
What’s Next…
•   Scale up throughout Nigeria
•   Launch in Senegal
•   Scoping studies: Mexico & Morocco
•   Rwanda? Uganda? Kenya?
    Ghana? Nepal? .....
“The pictures on the computer help
me recall things” – Nnamdi Amadi



              “It gives me more understanding about
              what I am learning” – Akanine Udoh


“I feel more comfortable and
relaxed” – Cecilia Akobi
Find out more
Check out the site…
http://mobile.oneworld.net

Watch a video about the project…
http://mobile.oneworld.net/lal/about-us#video

Check out OneWorld’s other mobile projects...
http://mobile.oneworld.net/docs/lal/Mobile4Good.pdf

Get in touch...
m4g@oneworld.net

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One World Uju Ofomato ICT Innovation for Community Empowerment

  • 1. Uju Ofomata ICT innovation for community empowerment
  • 2. OneWorld UK • Part of an int’l network of OneWorld Centres
  • 3. OneWorld UK • An online portal for global justice since 1994
  • 4. OneWorld UK • Innovation of ICT and mobile technology Lifelines India Mobile for Good
  • 5. The situation in Nigeria • 3.2 million with HIV/AIDS - 220,000 children • 60% of new infections in 15-25 age group • Average age of girls’ first sexual activity is 13 • 27 women die every day from unsafe abortions • 80% of these are teenagers • Maternal mortality among WORST in world … and yet…
  • 6. The situation in Nigeria Sex is traditionally a very private subject in Nigeria and the discussion of sex with teenagers is often seen as inappropriate… Lack of accurate information about sexual health has meant there are many myths and misconceptions about sex and HIV, contributing to increasing transmission rates as well as stigma and discrimination towards people living with HIV/AIDS. AVERT report on HIV/AIDS in Nigeria, 2008
  • 7. Innovative Solutions •Butterfly Works: Education and design specialists •OneWorld: mobile technology
  • 8. Innovative Solutions • Local expertise in Nigeria – creative partnership with Community Based Organisations and Government Girls’ Power Initiative, Nigeria • Critical support from funders
  • 9. Learning about Living Several Goals…. 1. Provide information to empower young people to make informed decisions about their sexual health 2. Increase gender equality 3. Reduce HIV/AIDS, Maternal Mortality
  • 11. e-Learning environment • 25 pre-prepared lessons for teachers and students • Information through virtual peer educators using ‘info-cartoons’ and youth friendly language • Educative games, quizzes and role plays
  • 12. e-Learning environment • Developed to experiential learning principles
  • 13. e-Learning environment • Can be used as a stand alone tool
  • 14. e-Learning environment • Developed and tested with young people
  • 15. e-Learning environment • CMS open source (easily adjusted for different states)
  • 16. The mobile service Nigeria’s... • 64 million mobile users • 56% annual growth rate • Market leader with S. Africa • Prominence of SMS • Expanding to 3G ... led us to launch “MyQ” & “MyA”
  • 17. The mobile service • MyQ: answering urgent sexual health questions… via email via phone via SMS Providing vital sexual health information anonymously, confidentially and quickly. • MyA: a monthly sexual health competition to encourage discussion and engagement
  • 19. What have we achieved? • Students: genuine excitement & safe environment
  • 20. What have we achieved? • Teachers: enthusiasm about ICT & safe environment
  • 21. What have we achieved? • Partners: shown genuine passion and involvement
  • 22. What have we achieved? • Media: positive coverage across Nigeria on Adolescent Reproductive Health
  • 23. What have we achieved? A few numbers… • 100,000+ SMS questions received & answered • Almost 9,000 students reached with eLearning • More than 320 teachers trained on eLearning • Piloted in 16 schools… • …and 1 out of school youth centre
  • 24. What have we achieved? Messages sent to MyQ Satisfaction Levels for MyQ actual target “I have a friend who is HIVpositive,should i keep away from him because i might get infected.pls what should i do?” “Can an HIV+ mother breast feed her baby without infecting d baby” “I av boyfriend but dont know his statue.and he wanted 2 av sex with me.Pls help me”
  • 25. Some challenges • Mobile network problems – disruption to MyQ
  • 26. Some challenges • Human – big classes, more FLHE-trained teachers
  • 28. Some challenges • Funding – more needed to maintain momentum
  • 29. What’s Next… • Scale up throughout Nigeria • Launch in Senegal • Scoping studies: Mexico & Morocco • Rwanda? Uganda? Kenya? Ghana? Nepal? .....
  • 30. “The pictures on the computer help me recall things” – Nnamdi Amadi “It gives me more understanding about what I am learning” – Akanine Udoh “I feel more comfortable and relaxed” – Cecilia Akobi
  • 31. Find out more Check out the site… http://mobile.oneworld.net Watch a video about the project… http://mobile.oneworld.net/lal/about-us#video Check out OneWorld’s other mobile projects... http://mobile.oneworld.net/docs/lal/Mobile4Good.pdf Get in touch... m4g@oneworld.net