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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.

Mobile commerce had a breakthrough year in 2015. Smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery. Topics in this webinar include: How high mobile retail sales will go this year, and which devices are driving that; What retailers are doing to optimize shopping experiences for mobile; How context-driven commerce is changing the mobile retail landscape; Which factors are driving higher conversion rates on mobile.

eMarketer Webinar: Location Matters—Using Mobile Location Data to Drive Actio...

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Marketers are spending more each year on location-targeted ads and other location-aware messaging and promotions. Topics in this webinar include: How many consumers are sharing location data with marketers, and how they feel about it; How good the location data is on the marketer side, and what they can do with it; What tactics are marketers using to drive real-world behaviors with digital messaging; How marketers are using location data to understand online-to-offline commerce.

eMarketer Webinar: Customer Acquisition—Marketers Focus on Data, Audience and...

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A growing number of marketers are renewing and expanding their focus on customer acquisition, and evaluating new and emergent technologies for doing so. Topics in this webinar include: When a prospect becomes a customer from a brand’s point of view; How brands use data to create a single customer view for personalized marketing; Why an audience-centric customer experience is critical; How acquisition and retention strategies must be executed in concert with one another.

eMarketer Webinar: Six Trends in the Shifting World of Mcommerce

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US consumers will spend nearly $75 billion this year on retail sales transacted on smartphones, tablets and other mobile devices, and double-digit growth in retail mcommerce sales will continue for several more years. Topics in this webinar include: What does the increase in sales on smartphones mean for retailers? What are the differences between shopping on desktops, tablets and smartphones? How are marketers improving search and other user experiences to drive mobile sales? What role do apps play in the mcommerce ecosystem?

eMarketer Webinar: Lessons from Holiday Shopping 2015—What You Need to Know f...

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eMarketer expected a strong 2015 holiday season for ecommerce and total retail sales. In this webinar, we take a look at the final results and review what retailers need to know about changing consumer behaviors to keep up in 2016. Topics include: How the overall retail sector performed during the 2015 holiday season; Why experiential gifts were one significant holiday trend of 2015; How consumers used their phones and other mobile devices to shop last holiday season; How deal-seeking behaviors are changing the holiday shopping calendar.

eMarketer Webinar: Demystifying Mobile Attribution

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Roughly 50% of client-side marketers said they are not measuring the return on their mobile marketing and media investment, let alone quantifying the contribution that mobile is making compared with traditional channels. One reason: Attribution with mobile in the mix is complicated. But it’s certainly not impossible. Topics in this webinar include: How are brands quantifying the value of mobile marketing and media? How can marketers approach attribution to accurately measure mobile? What are some of the biggest challenges and most effective workarounds for assigning conversion credit to mobile?

eMarketer Webinar: Making Attribution Work in the Age of Big Data

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There are a number of challenges keeping marketers from taking a more holistic, cross-platform approach to attribution, and big data is the biggest. Topics in this webinar include: What approaches are marketers taking to attribution? How are marketers organizing their data to facilitate attribution? What can marketers do to get closer to a single customer view? How are some marketers putting the pieces together to gain a more cross-platform picture?

eMarketer Webinar: Maximizing your B2B Content Marketing ROI

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The volume of content flowing out of B2B companies continues to grow, as more marketers find success with the tactic. Topics in this webinar include: What have B2Bs learned about content marketing ROI in the long term? How much content are B2B firms producing for their marketing efforts? What types content process and strategy deliver the best results? How are B2Bs tailoring content marketing efforts for their audiences?

The UK continues to be one of the world’s most advanced and innovative digital markets. Nearly 54% of the population will use a smartphone this year, for example, and a similar number are using the mobile internet, according to our estimates. Topics in this webinar include: How is the proliferation of media devices and platforms changing UK consumer behavior, including shopping and buying habits? How is the notion of big data affecting UK marketers and consumers? How are developments in real-time ad buying and content marketing changing the game for marketers and consumers?

eMarketer Webinar: The Multitasking Consumer—So Many Screens, So Little Time

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eMarketer Webinar: Customer Experience Strategy in an Always-On World

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Customers are basing their expectations today on their interactions with firms like Airbnb, Amazon and Uber. In response, brands are focusing now more than ever on creating and delivering the same type of seamless customer experiences. Topics in this webinar include: Understanding the evolving nature of today’s always-on, need-it-now customers; Key functions being carved out at brands to help achieve customer experience goals; The role client-side marketers are taking to define and deliver on their customer experience strategy; Approaches to measure and analyze customer experience improvements.

eMarketer Webinar: Social Ad Effectiveness—Four Things You Need to Know

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Social media marketing is now a standard part of brands’ digital plans—and research suggests that’s at least in part because of how effective its proved to be. Topics in this webinar include: Why many marketers now rate social media advertising as more effective than search; What Facebook has done to help show the effectiveness of its ad products—and, in turn, social in general; How mobile fits in with social media ad measurement and engagement; Why brands are latching on to new social networks like Snapchat.

eMarketer Webinar: Navigating the Complexities of Cross-Platform Attribution

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Attribution is essential for marketers looking to plan and optimize media channels in our increasingly fragmented, digitally driven world. But making the move to cross-platform attribution practices comes with significant challenges. Topics in this webinar include: Why most marketers say attribution is something they need to learn more about; What roadblocks and obstacles impede marketers' ability to properly adopt and implement attribution models; How marketers are implementing attribution methods; How cross-platform attribution is advancing to become a more holistic measure of company success.

eMarketer Webinar: Mobile Advertising—Five Things You Need to Know Now

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Mobile already accounts for more than half of digital ad spending in the US, and its share is growing. Topics in this webinar include: Why even though overall spending skews toward mobile, most brands don’t think they’re spending half their digital budgets on the channel; What opportunities lie in location-based marketing beyond geofencing; Why marketers need to embrace ad IDs and cut the cookie cord; Which metrics to monitor and get the most out of mobile measurement; Why creative is in crisis on mobile.

eMarketer Webinar: US Election 2016—Spotlight on Digital Advertising, Data an...

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Many are dubbing 2016 the "Snapchat Election", not only because campaigns are using the social app to reach the coveted millennial demographic, but due to the ephemeral nature of today’s media environment where content is consumed in streams, feeds and snaps. Topics in this webinar include: How the use of different channels like Snapchat are being matched with specific campaign goals; How much US political campaigns will spend on digital advertising in the 2016 election cycle; Differences between approaches at the local level versus the national level; How voters research candidates and their attitudes toward political advertising

eMarketer Webinar: Online Holiday Shopping Forecast and Trends 2016

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Last year, US internet users spent more than $79 billion on digital purchases during the holiday season of November and December. Register here for a complimentary eMarketer webinar, Online Holiday Shopping Forecast and Trends 2016, and learn what to expect for this year’s holiday shopping season, including eMarketer’s latest projection for holiday ecommerce sales. Topics in this webinar include: How long will the ecommerce holiday shopping season be this year? How will the convergence of online and offline retail accelerate this season? How will mobile continue to change the holiday shopping landscape? What role will augmented reality and conversational commerce play in this year’s holiday shopping season?

eMarketer Webinar: The Future of Digital Identity

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As a consumer, you know how difficult it can be to manage your identity online. How many email addresses, usernames, passwords and profiles do you maintain across a variety of platforms and devices? We’re betting the answer is several. As a marketer, you know your target audience is in the same boat—so how can you make sense of it all and get the right message to the right person? Topics in this webinar include: What tools and strategies can marketers use to deal with the fragmentation of digital identity? How are consumers attempting to take control of their identity online? What changes in digital identity will come as the internet of things takes deeper hold?

eMarketer Webinar: The Changing Path to Purchase—What It Means to Add Mobile ...

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As mobile usage becomes ubiquitous, the path to purchase is becoming less defined. Shoppers are always connected, well-informed and often quick to convert both digitally and in-store. Topics in this webinar include: How consumers are using smartphones for shopping even when they’re not on the go; What changing mobile conversion rates mean for the path to purchase; How increasing digital shopping research means less time spent in stores; What millennials are doing across channels.

eMarketer Webinar: Predictive Marketing—Using Data Decisively at Every Stage ...

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A typical brand now has a staggering amount of data in its arsenal, and the marketing department’s goal is to use that data to deliver more effective results than ever before. Enter predictive marketing, which uses machine learning to deliver more accurate insights about how best to encourage sales from existing and new customers. Topics in this webinar include: What marketers are doing with predictive models; How many companies have moved toward predictive marketing, and how far along they are; What the return on investment (ROI) of predictive marketing can look like; Which challenges are proving difficult for adopters of predictive marketing.

eMarketer Webinar: Creating Ads on the Fly—New Opportunities in Programmatic

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This year, more than half of all US digital display ad dollars will go toward programmatic ads. With more ads than ever being bought in real time, marketers are realizing they need to change the way they develop their creative, from the beginning of the process to the end. Topics in this webinar include: Is programmatic good or bad for creativity? How are marketers and agencies changing the way they develop creative to meet the needs of a programmatic landscape? What are some best practices for rethinking the creative process?

eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving Recap

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With Thanksgiving, Black Friday and Cyber Monday in the rearview, some of the hottest shopping days are over. Join us for a complimentary eMarketer webinar to find out how shoppers behaved between Turkey Day and Cyber Monday—and what it might mean for the rest of the holiday season. This webinar will be covering: eMarketer’s holiday shopping forecast; how shoppers responded to heavy early discounting by retailers; digital and mobile sales and traffic; key search terms and other digital retail indicators.

eMarketer Webinar: Marketing Technology—The Developments That Matter the Most...

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Marketing technology is now a key topic of conversation in the C-suite at brands and agencies worldwide. Though marketers continue to improve their grasp on the vast tech landscape as they build their stacks, there are still many questions they need to have answered. Topics in this webinar include: How marketers’ priorities for technology are aligning with their business goals; Whether the marketing technology landscape will continue to expand, or consolidate; How the vague task of “integration” is becoming clearer and easier to accomplish; How agencies are adapting to demands for greater tech and data aptitude from clients.

Social Listening for US Brands—Deriving Actionable Insights from Conversations

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eMarketer Webinar: Social Marketing Trends for 2016

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Despite industry concerns over ad blocking and viewability, 2015 saw strong growth in ad spending on social properties and a major shift toward video. Topics in this webinar include: eMarketer’s latest forecasts for social media marketing and social network ad revenues; Why TV ad dollars will start to flow more steadily toward social in 2016; How livestreaming will be pushed into the mainstream; The importance of influencer marketing and how marketers will address issues of ad blocking and viewability

eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016

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The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Topics in this webinar include: How is mobile’s role in the workplace evolving? How are B2B buyers and decision-makers using mobile to research purchases? What are the top ways B2B marketers will use mobile in 2016? To use mobile effectively, what challenges do B2B marketers have to overcome?

eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm...

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The first stage of consumer-ready virtual reality (VR) and augmented reality (AR) technologies are coming to market throughout 2016, giving brands and publishers a new, immersive medium through which they can engage audiences in compelling ways. Topics in this webinar include: The current landscape of VR and AR technologies and how they map with specific near-term marketing and advertising opportunities; Consumer attitudes about using immersive media, as well estimates of current and future adoption; Key technological, creative and distribution challenges that need to be considered when leveraging immersive media; The long-term potential of using VR and AR for marketing and advertising experiences that go well beyond 360-degree video.

eMarketer Webinar: Account-Based Marketing—Beyond the Hype

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Account-based marketing has been around for more than a decade, but advances in marketing technology and data collection have turned it into a hot trend among business-to-business (B2B) marketers. Key topics include: What account-based marketing involves; What’s different about account-based marketing now that marketers have a tech stack at their disposal; How marketers are using data to inform their account-based efforts; How account-based marketing helps marketers and sales team work toward aligned goals and tactics.

eMarketer Webinar: Marketing Technology—Nine Important Trends for Brands and ...

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Technologies to create, manage and measure marketing and advertising have become essential tools to reach and engage increasingly connected audiences. Topics in this webinar include: Why marketing technology is becoming a strategic core competency for brands; How marketers are becoming smarter at buying technology; Why the idea of the marketing cloud is so attractive; How marketers are working with IT to deal with data and security issues.

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