On demand listening status in Europe June 2018 by EBU Head of Radio Graham Dixon @ MAC 2018 / Webinar Series Radio 2.0
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On demand listening status in Europe June 2018 by EBU Head of Radio Graham Dixon @ MAC 2018 / Webinar Series Radio 2.0 @ PODCAST IN/OUT Nous territoris de l’àudio digital Nuevos territorios del audio digital New digital audio territories 6-7 de junio 2018 @ MAC – Mercat Audiovisual de Catalunya Roca Umbert, Fábrica de les Artes, Granollers-Barcelona As part of the Radio 2.0 Webinar Series 2018 : www.rr20.fr organized by Actuonda and Les Editions de l'Octet in partnership with RCS, Mediamétrie, Deezer, INA, SingleSpot, Audion, VR Connection Video version here : https://youtu.be/IRz10q8BGM4
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On demand listening status in Europe June 2018 by EBU Head of Radio Graham Dixon @ MAC 2018 / Webinar Series Radio 2.0
- 2. ON-DEMAND LISTENING GRAHAM DIXON, HEAD OF RADIO, EBU JUNE 2018
- 4. CATCH-UP 1% Source: RAJAR MIDAS, winter 2017 LINEAR RADIO 75% PODCASTS 3% MUSIC STREAMING 9% DIGITAL TRACKS 8% PHYSICAL FORMATS 5%
- 5. Source: RAJAR MIDAS, winter 2017 LINEAR RADIO 75% MUSIC STREAMING 9% DIGITAL TRACKS 8% RADIO 79% CATCH-UP 1% PODCASTS 3% PHYSICAL FORMATS 5%
- 6. Source: RAJAR MIDAS, winter 2017 weekly monthly Sources: EGM (Spain), ARD/ZDF (Germany), RAJAR (United Kingdom), Edison Research (Australia and United States), MTM (Canada), egta (Sweden) AUDIO ON-DEMAND REACH 3% 4% 9% 11% 10% - 17% 17% - 26% 19% - 28% 20% - 40% 3%
- 7. IS THIS FINALLY RADIO ON THE PHONE? Source: Edison Research 42% 34% 33% 29% 55% 64% 65% 69% 2015 2016 2017 2018 Computer Mobile device
- 8. https://
- 10. https:// Source: Edison Research
- 11. https:// AUDIO ON-DEMAND MONTHLY REACH 32% 30% 13% Source: Edison Research
- 12. 23% PUBLIC RADIO 4% COMMERCIAL RADIO 73% PODCAST-NATIVE 26% PUBLIC RADIO 2% COMMERCIAL RADIO 72% PODCAST-NATIVE 37% PUBLIC RADIO 0% COMMERCIAL RADIO 63% PODCAST-NATIVE 66% PUBLIC RADIO 22% COMMERCIAL RADIO 12% PODCAST-NATIVE 31% PUBLIC RADIO 29% COMMERCIAL RADIO 40% PODCAST-NATIVE 13% PUBLIC RADIO 34% COMMERCIAL RADIO 53% PODCAST-NATIVE PODCAST DRIVERS VARY ACROSS MARKETS Source: EBU based on iTunes
- 13. WHY AUDIO-ON-DEMAND? Source: EBU based on Members' data Tests / promotes new topics Publishes stories applying new storytelling techniques Targets underserved audiences Tests / promotes new formats Tests / promotes new talent More opportunities for personalization More output on genres underserved in our linear offer
- 14. WHAT DO PSM FIND MORE RELEVANT? Source: EBU based on Members' data Full radio programmes Excerpts from programmes Repurposed content from programmes Exclusive or first-on-demand content News & current affairs Entertainment Arts, culture, education & science Music Type of content offered Most suitable genres
- 15. WHAT SHOULD RADIO DO?
- 30. THE PLATFORM DILEMMA High availability Higher potential reach Multiplication of revenue Brand devaluation Algorithmically-driven discoverability Lack of control High exclusivity Limited reach Limited revenue . Brand recognition Editorially-driven discoverability Total control on assets WHY DO BROADCASTERS USE THEIR OWN PLATFORMS? WHAT DO THIRD-PARTY PLATFORMS BRING TO BROADCASTERS?
- 31. WHAT THIRD-PARTIES? Source: EBU based on Members' data currently soon
- 34. THE PLATFORM DILEMMA High availability Higher potential reach Multiplication of revenue Brand devaluation Algorithmically-driven discoverability Lack of control High exclusivity Limited reach Limited revenue . Brand recognition Editorially-driven discoverability Total control on assets WHY DO BROADCASTERS USE THEIR OWN PLATFORMS? WHAT DO THIRD-PARTY PLATFORMS BRING TO BROADCASTERS?
- 36. ON-DEMAND LISTENING GRAHAM DIXON, HEAD OF RADIO, EBU JUNE 2018