Bruce Dou has worked in the flexible packaging industry in China since 2011, providing metallized films, laminated foils, and printed pouches to global customers. In 2014, he joined Henkel as a regional sales representative for Loctite adhesives used in flexible multilayer lamination. This experience gave him a broad view of the flexible packaging industry. In 2016, he began working as an international sales representative for Qingdao Zcolor Packing Co., a flexible packaging converter located in Qingdao, China. He has since launched videos to share his knowledge of the flexible packaging industry, including photos from his visits to converters in Shandong and from a 2015 flexible packaging exhibition.