The OMO loyalty programme uses a 5-step process to reward consumers for purchasing promotional bags of laundry detergent. Consumers enter a code from their bag, receive a call asking questions, then get a text with details of their reward from a 5-tier system including airtime, grocery vouchers, and appliances. The program aims to build loyalty by providing prizes and special offers from OMO and other brands.

1. Winning with mobile
OMO loyalty programme

2. How It Works?
Step 1
The Consumer buys a
promotional bag of OMO.
Step 5 Step 2
The Consumer receives a The Consumer enters the voucher
text with details of their code into their phone and press dial.
reward.
Step 4 Step 3
Within a few minutes the consumer The Consumer receives text “Hi, Nkanyiso
receives a call and is asked a few from OMO here! Expect a call from us for the
simple questions by Nkanyiso. chance to receive great OMO rewards!”

3. Step 1
Simply buy a promotional bag
of OMO

4. Step 2
Enter the code in the bag and
press dial
This sends the entry free of
charge by USSD

5. Step 3
Receive a text from
Nkanyiso, informing you of
successful entry and preparing
you to expect a call in a fey
minutes
“Hi, Nkanyiso from OMO here!
Expect a call from us for the
chance to receive great OMO
rewards!”

6. Step 4
The consumer receives a call from
Nkanyiso and is asked a few
simple questions
• Select a language to continue…
• Where do you live?
• Other than OMO, which
washing powder do you buy?
• Would you would like to receive
rewards, prizes & special offers
from OMO and other brands in
the future?

7. Step 5
Text message with details of
their reward from the 5 tier
reward system.
See next slide for details of the
rewards

8. Buy 5 Packs to win all 5 Rewards

9. Thank You
For more information and
campaign results:
http://youtu.be/6FpL8QE78kU