Omnichannel has been the hero of utopian dreams in which retailers provide all products to all customers, at all times and in all ways. Brave first-movers set out to apply the complex theory to their business—to reconsider their processes and weave their channels into one seamless experience for the customer. Now, a few years later, we have the advantage of analyzing their attempts at omnichannel. See what worked and what didn’t in this presentation.