Omni Transit
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CCA Fall 2013 - Advanced Topic Studio: 3D + IxD Design Research, Storyboarding, 3D Rendering, Prototyping, Branding
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Omni Transit
- 1. friendly transit experience for the elderly Yu-Wen (Mark) Liang 3D-IX Studio 2013.12.12
- 2. For elderly people, public transportation is their main way of traveling in the city. But there are still lots of frustrations…waiting for bus is frustrating, trying to understand the map is frustrating, not knowing which bus can take me home is frustrating. 3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 2
- 3. W H AT I F What if there’s an easy way to get transit information you need while you are on the streets? 3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 3
- 4. RESEARCH “I never understand the map, I use audio LINDA SHIN guide to help me.” “Getting around the city is like gambling to us. I have to memorize all the directions.” “I take MUNI a lot, but sometimes I got off EILEEN 3D-IX Studio // Yu-Wen (Mark) Liang at the wrong stop…” 12/12/13 4
- 5. INSIGHTS Elderly people desire a friendly transit experience that provides them customized information and simplifies the complex steps of finding directions. Instead of overwhelming the elderly people, the system should sprinkle encouragement for them to feel more comfortable using the public transportation. 3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 5
- 6. GOAL How might we provide a friendly transit experience for the elderly? 3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 6
- 7. DESIGN PRINCIPLES intuitive intimate informative Can quickly learn how it works Keep as a personal belonging Update to useful information Implement the elements they already used to Introduce personal assistance for the needs Provide important information around them 3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 7
- 8. friendly transit system for the elderly 3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 8
- 9. CONCEPT Omni Card Omni Stop 3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 9
- 10. CONCEPT 3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 10
- 11. D E TA I L S Display shows your list of places Push button to switch places intuitive intimate informative 3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 11
- 12. D E TA I L S Interactive map display RFID communicate with your card intuitive intimate informative 3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 12
- 13. D E TA I L S Vibration and display reminder LEDs light up as proof of payment intuitive intimate informative 3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 13
- 14. ECOSYSTEM 3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 14
- 15. WHY OMNI? Omni stands for all places and all knowing. 3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 15
- 16. Technology Details Omni card + Omni Stop 3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 Appendix
- 17. CARD Omni Card • • Push button • LED light • Bluetooth • 3D-IX Studio // Yu-Wen (Mark) Liang 14-segement display RFID 12/12/13 17
- 18. DIAGRAM LED display LEDs Push Button Battery Vibration Motor Bluetooth Module Main circuit board RFID 3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 18
- 19. CONCEPT 3D-IX Studio // Yu-Wen (Mark) Liang Omni Stop 12/12/13 19
- 20. STOP Omni Stop Color-coded waiting time Touch screen display Omni Card Reader 3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 20
- 21. STOP Omni Stop Color-coded stops help distinguish bus direction. Bus lines MUNI Bus routes 3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 21
- 22. Omni Bus Stop • Color-coded stops help distinguish bus direction. • Large texts showing the bus lines and ETA, • • 3D-IX Studio // Yu-Wen (Mark) Liang Color-coded waiting time. Touch screen display. 12/12/13 Appendix
- 23. Screen Positioning http://www.tiresias.org/research/reports/national_smart_card_project.htm 3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 Appendix
Editor's Notes
- Today I’m going to talk about Omni, the friendly transit experience for the elderly.But first I want to talk about the story behind Omni.
- And for elderly people, public transportation is probably their main way of traveling in the city.But there are still lots of frustrations around the public transportation, especially for the elderly people.Waiting for bus is frustrating, trying to understand the map is frustrating, not knowing which bus can take me home is frustrating.
- You might think smart phones can do this, but actually, lots of elderly people don’t have a smart phone,Even if they have one, they might just use it to receive calls without using other functions.
- Linda, one of my research interviewees told me thatMr. Shin saidAnd Eileen, who lived in SF for more than 30 years.
- From my research, I understand that
- So the goal for my design, is to think aboutADD FRIENDLY ELEMENT
- I want to create something intuitive, intimate and informative
- This is why I designed Omni, a friendly transit system for the elderly.//Especially for elderly WHO uses the public transportation frequently.
- Omni consists of two parts. The Omni Card, and the Omni Stop
- It’s like an ATM card. But instead of withdrawing money when you are out of money, you withdraw the direction to your destination when you get lost
- So from the video you can see, Omni card has a simply display showing the list of your places. (show the physical model)With the push button you can browse through your places simply by pressing it (press at the same time)intimacy
- With the Omni card you can swipe on the card reader at the Omni bus stop, to access your personal information.Intuitive – same model as clipper card -> swipe
- The card provides gentle vibration to remind you to get off at the right stop.informative
- So here’s the ecosystem of Omni: !There’s the website whereYou can sign up an Omni account and apply for an Omni Card.The account is linked to your card with your personal list of placesYou use your Omni card as an identification for Omni stops and access the information you need.After picking the bus you are going to take, the card knows where you are going, and communicate to the bus via bluetooth.The bus with the GPS can know if you are near your destination, and tells your card to send a reminder to you.So what problem is omni trying to solve?
- All places:Omni system spreads around the city to provide instant help for people in need.All knowing:Omni system connects to all the real-time information, and only shows what you need when you need it.
- An Omni card is a personal transit pass with your personal list of places in it. You can press the button to browse through your places, and use it to interact with the Omni Stop.
- Exploded diagram
- With you Omni card, you can simply pick a place to go on the card, and swipe on a Omni stop to get the direction to that place. Omni stop has an interactive interface that shows you which bus to take, and how long you have to wait.
- With you Omni card, you can simply pick a place to go on the card, and swipe on a Omni stop to get the direction to that place. Omni stop has an interactive interface that shows you which bus to take, and how long you have to wait.
- With you Omni card, you can simply pick a place to go on the card, and swipe on a Omni stop to get the direction to that place. Omni stop has an interactive interface that shows you which bus to take, and how long you have to wait.