With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore. I’ve created an infographic that breaks down the old and the new in SEO

1. By Alan Weiss
With Panda, Penguin and all the other Google updates, SEO has
changed over the years. What used to work doesn’t anymore.
I’ve created an infographic that breaks down the old and the
new in SEO
Old SEO New SEO
Keyword Search
70% of search traffic comes from long tail key words
Content
Focused on how people engage with
a particular brand and services
ROI focused
Singular keyword and page focused
Ranking focused
Old SEO New SEO
Focused on singular keywords Focused on keyword intent and
search user needs
Focused on long tail searches
Old SEO New SEO
Create content for search
engine
No regard to quality or
relevance
Create content to provide valuable
information
Focus on a particular group of
audience
Old SEO New SEO
Create content for search
engine
No regard to quality or
relevance
Create content to provide valuable
information
Focus on a particular group of
audience
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