How to improve offpage optimization ?
If you want to learn how to do keyword research proper way check out this presentation
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Offpage SEO Training at Impressico Business Solution. The organization provides SEO, PPC SMO and all other digital marketing services. Visit our website ( http://www.impressico.com ) to know more about our Digital Media Solutions.
Search Engine Optimization - offpage Optimization Part 1Himanshu Kaushik
Off-page optimization is an important part of search engine optimization. It involves activities outside of a website such as getting backlinks from other sites to increase rankings. Proper off-page optimization requires planning and research to find relevant sites to build appropriate backlinks.
A link is a connection between web pages or sites. Quality backlinks can increase a site's authority, page rank, search rankings, and traffic. Link analysis tools like Google Webmaster Tools and Ahrefs help analyze links. Links can be one-way, with one site linking out but no link back, or two-way/reciprocal with sites linking to each other. Multiple sites can share three-way links. DoFollow links pass PageRank while NoFollow links do not. Effective link building focuses on quality over quantity, diversifies link sources, and avoids exact match anchor texts. Methods of link building include guest blogging, forum posting, and social bookmarking.
Hier erhalten Sie 21 Tipps, wie Sie 2017 mit Ihren Links durchstarten. Aber nicht nur mit Ihren Links, sondern auch mit Ihrem ganzen Offpage, wie zum Beispiel Redirects und REL-Canonicals, die domain-übergreifend ja wie Links funktionieren. Nutzen Sie Ihre Chance, denn wie Google bereits sagte „Ranking without links is really, really hard.“
Onpage optimization involves implementing elements on a website that search engines recommend. This includes adding and verifying the site in Google Webmaster Tools, optimizing factors like design, user experience, content quality and SEO elements. Content should provide value to users, be unique, target keywords, and avoid over-optimization. Technical elements like page speed, URL structure, titles, meta tags, images, headings, internal linking, social sharing and XML sitemaps also impact ranking. The document provides examples and guidelines for onpage optimization.
Learn How to do Social Media Marketing. Top social media platforms for marketing. To know this in more in details - Social Media Marketing; Learning Catalyst Provide Professional Training in Digital Marketing in India.To know more subscribe above mention link http://bit.ly/1H0njS0
setting campaign in Social Media (SMO) is also Importance for Digital Marketing .Check out this presentation,To know this in more in details Web Analytics-Advance Notes ? Learning Catalyst Provide Professional Training in Digital Marketing in India.To know more subscribe above mention link :http://bit.ly/1DdRqDA
Offpage SEO Training at Impressico Business Solution. The organization provides SEO, PPC SMO and all other digital marketing services. Visit our website ( http://www.impressico.com ) to know more about our Digital Media Solutions.
Search Engine Optimization - offpage Optimization Part 1Himanshu Kaushik
Off-page optimization is an important part of search engine optimization. It involves activities outside of a website such as getting backlinks from other sites to increase rankings. Proper off-page optimization requires planning and research to find relevant sites to build appropriate backlinks.
A link is a connection between web pages or sites. Quality backlinks can increase a site's authority, page rank, search rankings, and traffic. Link analysis tools like Google Webmaster Tools and Ahrefs help analyze links. Links can be one-way, with one site linking out but no link back, or two-way/reciprocal with sites linking to each other. Multiple sites can share three-way links. DoFollow links pass PageRank while NoFollow links do not. Effective link building focuses on quality over quantity, diversifies link sources, and avoids exact match anchor texts. Methods of link building include guest blogging, forum posting, and social bookmarking.
Hier erhalten Sie 21 Tipps, wie Sie 2017 mit Ihren Links durchstarten. Aber nicht nur mit Ihren Links, sondern auch mit Ihrem ganzen Offpage, wie zum Beispiel Redirects und REL-Canonicals, die domain-übergreifend ja wie Links funktionieren. Nutzen Sie Ihre Chance, denn wie Google bereits sagte „Ranking without links is really, really hard.“
Onpage optimization involves implementing elements on a website that search engines recommend. This includes adding and verifying the site in Google Webmaster Tools, optimizing factors like design, user experience, content quality and SEO elements. Content should provide value to users, be unique, target keywords, and avoid over-optimization. Technical elements like page speed, URL structure, titles, meta tags, images, headings, internal linking, social sharing and XML sitemaps also impact ranking. The document provides examples and guidelines for onpage optimization.
Learn How to do Social Media Marketing. Top social media platforms for marketing. To know this in more in details - Social Media Marketing; Learning Catalyst Provide Professional Training in Digital Marketing in India.To know more subscribe above mention link http://bit.ly/1H0njS0
setting campaign in Social Media (SMO) is also Importance for Digital Marketing .Check out this presentation,To know this in more in details Web Analytics-Advance Notes ? Learning Catalyst Provide Professional Training in Digital Marketing in India.To know more subscribe above mention link :http://bit.ly/1DdRqDA
Web Analytics-Advance Notes ! Importance of Introduction to Web Analytics-Advance Notes for client website.Check out this presentation,To know this in more in details Web Analytics-Advance Notes ? Learning Catalyst Provide Professional Training in Digital Marketing in India.To know more subscribe above mention link :http://bit.ly/1DdRqDA
Web Analytics-Basic ! Importance of Introduction to Web Analytics-Basic for client website.Check out this presentation,To know this in more in details Web Analytics-Basic ? Learning Catalyst Provide Professional Training in Digital Marketing in India.To know more subscribe above mention link :http://bit.ly/1DdRqDA
How to do Sem optimization setting for client ?
Importance of Sem optimization setting for client website.
Check out this presentation,To know this in more details how Sem optimization setting ?
Learning Catalyst Provide Professional Training in Digital Marketing in India.To
know more subscribe above mention link : http://bit.ly/1DdRqDA
- Google AdWords allows users to choose their daily budget and maximum cost per click for keywords. Users only pay when someone clicks their ad. Conversion tracking provides real-time return on investment data.
- Ads are continuously matched to users' interests as buying decisions are made, allowing businesses to reach their target audience at the right time. Users can see their ads on Google quickly and continuously optimize ads.
- Search advertising and content targeting on sites allows businesses to target customers based on search queries and site themes. Ad position is determined by maximum cost per click and quality score.
How search engine marketing work
Importance of search engine marketing work for Business.
Check out this presentation
To know this in more details how search engine marketing works ?
Learning Catalyst Provide Professional Training in Digital Marketing in India. To know about more subscribe above mention link : http://bit.ly/1DdRqDA
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Web Analytics-Advance Notes ! Importance of Introduction to Web Analytics-Advance Notes for client website.Check out this presentation,To know this in more in details Web Analytics-Advance Notes ? Learning Catalyst Provide Professional Training in Digital Marketing in India.To know more subscribe above mention link :http://bit.ly/1DdRqDA
Web Analytics-Basic ! Importance of Introduction to Web Analytics-Basic for client website.Check out this presentation,To know this in more in details Web Analytics-Basic ? Learning Catalyst Provide Professional Training in Digital Marketing in India.To know more subscribe above mention link :http://bit.ly/1DdRqDA
How to do Sem optimization setting for client ?
Importance of Sem optimization setting for client website.
Check out this presentation,To know this in more details how Sem optimization setting ?
Learning Catalyst Provide Professional Training in Digital Marketing in India.To
know more subscribe above mention link : http://bit.ly/1DdRqDA
- Google AdWords allows users to choose their daily budget and maximum cost per click for keywords. Users only pay when someone clicks their ad. Conversion tracking provides real-time return on investment data.
- Ads are continuously matched to users' interests as buying decisions are made, allowing businesses to reach their target audience at the right time. Users can see their ads on Google quickly and continuously optimize ads.
- Search advertising and content targeting on sites allows businesses to target customers based on search queries and site themes. Ad position is determined by maximum cost per click and quality score.
How search engine marketing work
Importance of search engine marketing work for Business.
Check out this presentation
To know this in more details how search engine marketing works ?
Learning Catalyst Provide Professional Training in Digital Marketing in India. To know about more subscribe above mention link : http://bit.ly/1DdRqDA
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
2. Link Popularity
• Inbound links play a key role in determining rankings
• It’s not just about quantity (“link popularity”); it’s about
quality (importance of the page, topically
relevant/authoritative)
3. PageRank
• PageRank™ – Google’s algorithm for measuring
a page’s importance; Yahoo & MSN have similar
measures
• Each web page (not site) has its own PageRank
score
• PageRank scores from 0 to 10; logarithmic scale
• Who’s at the top of the PageRank food chain?
– 10: Google, Apple, NSF, FirstGov; 9: Yahoo, MSN,
Stanford
• Sites with higher PageRank get crawled earlier,
faster, and deeper by Googlebot
5. Problems with PageRank Meter
• Take the PageRank scores with a grain of salt
• PageRank scores are merely indicative
• Scores displayed in the PageRank meter are:
– Months old
– Imprecise
– Not the same as the PageRank as what is used in
Google’s ranking algorithm
– Not representative of the home page PageRank when
a redirect is present
6. Find Link Targets
• Review links of competitive sites, sites in your
keyword market
– Check sites with high rankings for relevant keywords
– The fewer the number of links on their page, the
better
• Review links to your site; look for opportunities
to get the link text revised
7. “Google Bombing”
• Inbound contextual links alone can drive a site to
the top of Google (e.g. “miserable failure”)
• Also works on Yahoo, MSN Search, etc.
• THE LESSON: Link text is your secret weapon!
9. PageRank Dilution
• Careful about having multiple URLs serving up the same
content
– Multiple homes for your content
– Multiple domains registered and resolving to your site
– abccompany.com vs. www.abccompany.com
– https:// version of your site
– Session IDs or User IDs in the URL
– 301 redirect them all to the definitive version of the page
• Removed pages
– 301 redirect rather than 404
10. Best Practices
• Try to get good keywords in the hyperlink text
• Offer link-worthy content. Keep it fresh.
• Provide RSS feeds
• Simple keyword-rich links encourage deep
linking
• When you redesign your site, keep your old
URLs or 301 redirect them to the new URLs
• “Nofollow” any links you don’t vouch for
– <a href=“/privacy-policy.htm” rel=“nofollow”>
11. Worst Practices
• Participating in “link farms” or FFA (“Free For
All”) sites
– Hallmarks of a link farm = more urls per page & less
organization
• Splogging, comment spamming, guestbook
spamming
• Linking to “bad neighborhoods”
• Hiding links
• Hoarding all your PageRank
• Unnatural link structures
12. Blogs
• Search engines – and Google in particular – love blogs
• Inherently link-rich
– “Hat tips” – part of blog etiquette
– Blogrolls
– RSS feeds
– Trackbacks
– Comments
• The dark side of the blogosphere:
– Blog comment spam
– Splogs (spam blogs)
13. RSS Feeds
• Not only an unspammable content delivery
channel to your consumers, but also…
• A powerful way to syndicate your content to
other web sites
– Propagate deep links that drive traffic and PageRank
– Careful! Some spammers lift your content from your
RSS feeds, strip out the links, and use as keyword-
rich content
14. RSS Feeds
• Facilitate propagation of your feeds across the web:
– Set up feed “autodiscovery”
• e.g. <link rel="alternate" type="application/atom+xml" title="Atom
0.3" href="http://feeds.stephanspencer.com/scatterings" />
– Make your search listings in Yahoo! display the “Add to My
Yahoo!” link
• Instructions here: http://my.yahoo.com/s/publishers.html
– Send out “pings” (to Technorati, My Yahoo, Pingomatic, etc.)
– Make sure “trackbacks” are enabled
• Submit to RSS directories & search engines
– List at www.masternewmedia.org/rss/top55/
• Pay attention to each item title; it’ll become link text
15. Buying Text Links
• What is a Yahoo directory listing but a paid text
link!
– Ok by Google because of the “editorial review”
• Brokers like Text-Link-Ads.com and can help
• Google’s perspective:
– “Selling links muddies the quality of the web and
makes it harder for many search engines (not just
Google) to return relevant results. The rel=nofollow
attribute is the correct answer: any site can sell links,
but a search engine will be able to tell that the source
site is not vouching for the destination page” -- Matt
Cutts, Google engineer
16. Buying Text Links
• Google discounts the voting power of sites that it
knows are selling text links:
– “…parts of perl.com, xml.com, etc. have not been
trusted in terms of linkage for months and months.
Remember that just because a site shows up for a
“link:” command on Google does not mean that it
passes PageRank, reputation, or anchortext” -- Matt
Cutts, Google engineer
17. Evaluating a Text Ad Opportunity
• Good
– High rankings for the search terms targeted with the existing ads’
link text
– Stats showing the page you’ll be on gets good traffic numbers
– Stats showing a respectable amount of traffic is sent to the
advertisers
– Site is topically relevant to your business
– Site is likely to be considered an authority site
– Inbound links from .gov, .edu, .mil sites
– Good Alexa rank
– Extra good if the site you’re placed on is a .gov, .edu, or .mil
– Reasonably good PageRank score on the page you’ll be on
– Reasonably few other links on the page you’ll be on
– Link is within the main body of the page
18. Evaluating a Text Ad Opportunity
• Bad
– Sitewide link
– Site has been greybarred (i.e. banned)
– Neighboring ads are of dubious nature (casinos, Hoodia, Viagra,
etc.)
– Acquired PageRank through dubious means (e.g. hidden or
obscured links)
– Advertisers have left in droves (evidenced by Wayback Machine
archives)
– “Advertisers”, “Sponsors”, or “Sponsored” closely associated
with the ads
– No visibility in top 10 pages in Google for advertisers’ targeted
keywords
19.
20. In Summary
• Best links are:
– Topically relevant
– One way (not reciprocated)
– Not in footer and not site-wide
– Earned by merit, rather than bought, bartered or
stolen
– Not crowded with many other links on the page
– On a high PageRank-endowed, high Alexa-ranked,
.edu/.gov/.mil authority site
21. Q&A
• Thank You!
• Time now for some Q & A!
• Also, feel free to email US : enquiry@learningcatalyst.in