Off The Beaten Track
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This document is about the Project Communications Division of the Land Transport Authority. It contains the title "Project Communications Division" repeated six times, along with a copyright notice for the Land Transport Authority from 2009 on each line.
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"Shared Vision" - Briefing for PA held on 19 may 2010
The document summarizes a community outreach event hosted by the Land Transport Authority (LTA) for 105 staff from the People's Association (PA). The event provided an overview of LTA's new Distance Fares system for public transport, which will allow passengers to pay based on distance traveled rather than number of trips. It aims to benefit 7 in 10 commuters through potential savings. Feedback was also gathered from PA staff on how to best promote the new system to different passenger groups, including concerns about adapting long-time users like senior citizens. The session reflected the shared goals of LTA and PA to engage the community and create an accessible transport system.
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Are We The Most Sheltered People
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Think Outside The Box
1) The construction of tunnels for the Kallang/Paya Lebar Expressway (KPE) project faced many challenges due to the area's geology and existing infrastructure, with one of the greatest challenges being the construction of tunnels under the Pelton Canal.
2) A half-box tunnel construction method was used to build the tunnels under the Pelton Canal, which involved diverting the canal, installing retaining walls and piles, and excavating each half of the tunnel in stages while ensuring the stability of the temporary diversion structures.
3) The tunnel construction between PIE and Ubi Road 2 is now over 85% complete, with various sections of tunnel and infrastructure works at different stages of progress, and rein
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"Shared Vision" - Briefing for PA held on 19 may 2010
The document summarizes a community outreach event hosted by the Land Transport Authority (LTA) for 105 staff from the People's Association (PA). The event provided an overview of LTA's new Distance Fares system for public transport, which will allow passengers to pay based on distance traveled rather than number of trips. It aims to benefit 7 in 10 commuters through potential savings. Feedback was also gathered from PA staff on how to best promote the new system to different passenger groups, including concerns about adapting long-time users like senior citizens. The session reflected the shared goals of LTA and PA to engage the community and create an accessible transport system.
How To Encourage Pedestrians To Use A New Underpass?
Walking the street is sometimes the best way to reach out people. Understanding how pedestrians walk their walk.
Wrote, design and printed this simple B&W flyer after witnessing how many pedestrians ran across the old Paterson Rd pedestrian crossings.
A Tunnel Under Geylang River, The Story of Geylang River Diversion
The Kallang/Paya Lebar Expressway (KPE) project in Singapore is the country's most complex expressway project to date due to its 9km of underground tunnels. For Contract 421, tunnel construction under the Geylang River has posed the greatest challenge. A cofferdam was constructed and the river was diverted to allow tunnel construction. After the tunnel roof was completed, excavation proceeded from the top down. The project team aims to complete the Geylang River tunnel within 10 months. Site visits were conducted to update local residents on construction progress.
Are We The Most Sheltered People
Singapore has a rapidly aging population profile, with only 35.8% of senior citizens reporting good health. Grassroots leaders have brought up valid issues regarding the need for more amenities like covered walkways and lifts to help seniors get around more easily. While cost is a factor, the LTA recognizes the need to accommodate seniors and is looking at innovative and cost-effective solutions, like prioritizing covered links near transport hubs and working with other groups to provide lifts. Examples used to explain policies must also consider Singapore's demographic environment and the needs of seniors.
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Think Outside The Box
1) The construction of tunnels for the Kallang/Paya Lebar Expressway (KPE) project faced many challenges due to the area's geology and existing infrastructure, with one of the greatest challenges being the construction of tunnels under the Pelton Canal.
2) A half-box tunnel construction method was used to build the tunnels under the Pelton Canal, which involved diverting the canal, installing retaining walls and piles, and excavating each half of the tunnel in stages while ensuring the stability of the temporary diversion structures.
3) The tunnel construction between PIE and Ubi Road 2 is now over 85% complete, with various sections of tunnel and infrastructure works at different stages of progress, and rein
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7 steps to building a stronger corporate brand
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7 steps to building a stronger corporate brand
This document outlines a 7-step plan by LTA CorpCommsGroup to build a stronger corporate brand. The steps include: 1) defining their key message, 2) articulating what they do, 3) crafting an elevator pitch, 4) focusing on the human element, 5) using a hub-and-spokes model to coordinate communications, 6) identifying success metrics, and 7) fine-tuning based on feedback. The plan advocates moving from interruptive old marketing to more engagement with stakeholders through initiatives like the Friends of LTA program and an expanded online presence.
Customer satisfaction survey analysis of results
The survey analyzed feedback from 49 stakeholders who responded to an online survey regarding a construction project. The majority of feedback was positive, with one respondent dissatisfied due to a lapse in public relations during a staff transition. Respondents preferred email, notices, and face-to-face meetings for updates and wanted information on construction timelines and immediate attention to noise/dust issues. Lessons learned included communicating through various mediums, addressing stakeholders promptly and friendly, and providing updates as needed. The analysis recommends conducting surveys after service touchpoints, using online surveys for data analytics, and addressing identified service gaps.
Sights & Sound Of A Community Carnival
1) The MacPherson Town Day carnival was held on July 12, 2009 at the MacPherson Community Club with over 2,000 residents in attendance.
2) Senior Minister Goh Chok Tong and Mayor South East District Mr Matthias Yao visited the event and spoke to representatives from various agencies including the Land Transport Authority (LTA).
3) The LTA exhibition provided information on the upcoming MacPherson MRT station and Land Transport Gallery, distributing flyers and publications to residents and signing some up to visit the gallery.
A Public Communication Story
The document discusses the future of public communications and how it needs to shift from doing things to and for people. It suggests that future public communications should be personal, honest, useful, playful, collaborative, participatory, and experimental. It also emphasizes the importance of listening to people, committing to causes bigger than your own organization, joining in what people are already doing, and focusing on actions rather than just words.
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Fire In The Belly! SG Trains Trainspotters!
A Newsletter For Friends Of LTA, April 2012 Newsletter that I'd created using PowerPoint, 'cos I don't have other desktop publishing softwares that I could use.
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Gave a talk at PUB Public Outreach & Engagement Networking Session, held at NEWater Visitor Centre on 2 Nov 2016. My topic was on the Purpose & Strategies for Strategic Community Relations/ Public Engagement Programme.
7 steps to building a stronger corporate brand
This document outlines a 7-step plan by LTA CorpCommsGroup to build a stronger corporate brand. The steps include: 1) defining their key message, 2) articulating what they do, 3) crafting an elevator pitch, 4) focusing on the human element, 5) using a hub-and-spokes model to coordinate communications, 6) identifying success metrics, and 7) fine-tuning based on feedback. The plan advocates moving from interruptive old marketing to more engagement with stakeholders through initiatives like the Friends of LTA program and an expanded online presence.
7 steps to building a stronger corporate brand
This document outlines a 7-step plan by LTA CorpCommsGroup to build a stronger corporate brand. The steps include: 1) defining their key message, 2) articulating what they do, 3) crafting an elevator pitch, 4) focusing on the human element, 5) using a hub-and-spokes model to coordinate communications, 6) identifying success metrics, and 7) fine-tuning based on feedback. The plan advocates moving from interruptive old marketing to more engagement with stakeholders through initiatives like the Friends of LTA program and an expanded online presence.
Customer satisfaction survey analysis of results
The survey analyzed feedback from 49 stakeholders who responded to an online survey regarding a construction project. The majority of feedback was positive, with one respondent dissatisfied due to a lapse in public relations during a staff transition. Respondents preferred email, notices, and face-to-face meetings for updates and wanted information on construction timelines and immediate attention to noise/dust issues. Lessons learned included communicating through various mediums, addressing stakeholders promptly and friendly, and providing updates as needed. The analysis recommends conducting surveys after service touchpoints, using online surveys for data analytics, and addressing identified service gaps.
Sights & Sound Of A Community Carnival
1) The MacPherson Town Day carnival was held on July 12, 2009 at the MacPherson Community Club with over 2,000 residents in attendance.
2) Senior Minister Goh Chok Tong and Mayor South East District Mr Matthias Yao visited the event and spoke to representatives from various agencies including the Land Transport Authority (LTA).
3) The LTA exhibition provided information on the upcoming MacPherson MRT station and Land Transport Gallery, distributing flyers and publications to residents and signing some up to visit the gallery.
A Public Communication Story
The document discusses the future of public communications and how it needs to shift from doing things to and for people. It suggests that future public communications should be personal, honest, useful, playful, collaborative, participatory, and experimental. It also emphasizes the importance of listening to people, committing to causes bigger than your own organization, joining in what people are already doing, and focusing on actions rather than just words.
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Off The Beaten Track
- 2. PROJECT COMMUNICATIONS DIVISION Land Transport Authority © Copyright 2009, All Rights Reserved
- 4. PROJECT COMMUNICATIONS DIVISION Land Transport Authority © Copyright 2009, All Rights Reserved
- 5. PROJECT COMMUNICATIONS DIVISION Land Transport Authority © Copyright 2009, All Rights Reserved
- 6. PROJECT COMMUNICATIONS DIVISION Land Transport Authority © Copyright 2009, All Rights Reserved
- 7. PROJECT COMMUNICATIONS DIVISION Land Transport Authority © Copyright 2009, All Rights Reserved
- 8. PROJECT COMMUNICATIONS DIVISION Land Transport Authority © Copyright 2009, All Rights Reserved