The document outlines the development of packaging for a new peanut flavored snack product. It discusses the client brief to reinforce the peanut flavor and promote the product as a family snack. Concepts were presented including a monkey character and reflecting the target audience. The client preferred exploring a premium peanut flavor concept. The solution shows packaging that reflects the flavor and character of the product through warm colors and photography style.

1. two
Showreel
Client Retail Brands
Project Peanut Puffs product packaging
Client brief To create packaging for a new peanut flavoured snack.
The design needed to reinforce the peanut flavour and
promote the product as an all inclusive family snack.
© OCTOBER 2008

2. Concepts Retail Brands Peanut Puffs Showreel two
A broad range of concepts
were presented. The client,
after reflection felt that a
premium approach was
required for this unique
peanut flavoured snack
and requested October
to explore and develop
the peanut flavour
concept (3).
1_Monkey character to reinforce 2_Character development reflecting target audience and
product flavour type of snack
© OCTOBER 2008
3_Peanut flavour 4_Creation of product personality with graffiti influence

3. Development Retail Brands Peanut Puffs Showreel two
To enhance the ‘product
flavour’ route, a rich
textural background was
developed. Different
colour combinations
and product layouts
were explored.
First stage development A sunflower logo
was also developed
and applied to pack.
Second stage development
Third stage development
© OCTOBER 2008

4. Solution Retail Brands Peanut Puffs Showreel two
The solution shows a
pack that reflects the
flavour and character
of this new product,
through the warmth of
colours and the style
of photography.
© OCTOBER 2008