New Peanut Puff snack packaging

1. two
Showreel
Retail Brands
Client
Peanut Puffs product packaging
Project
To create packaging for a new peanut flavoured snack.
Client brief
The design needed to reinforce the peanut flavour and
promote the product as an all inclusive family snack.
© OCTOBER 2008

2. Retail Brands Peanut Puffs Showreel two
Concepts
A broad range of concepts
were presented. The client,
after reflection felt that a
premium approach was
required for this unique
peanut flavoured snack
and requested October
to explore and develop
the peanut flavour
concept (3).
1_Monkey character to reinforce 2_Character development reflecting target audience and
product flavour type of snack
© OCTOBER 2008
3_Peanut flavour 4_Creation of product personality with graffiti influence

3. Retail Brands Peanut Puffs Showreel two
Development
To enhance the ‘product
flavour’ route, a rich
textural background was
developed. Different
colour combinations
and product layouts
were explored.
A sunflower logo
First stage development
was also developed
and applied to pack.
Second stage development
Third stage development
© OCTOBER 2008

4. Retail Brands Peanut Puffs Showreel two
Solution
The solution shows a
pack that reflects the
flavour and character
of this new product,
through the warmth of
colours and the style
of photography.
© OCTOBER 2008

5. three
Showreel
JMA
Client
Brand development across stationery and web site
Project
Product packaging for a unique peanut
Client brief
flavoured product.
The target audience
Price target
Product competitors
© OCTOBER 2008

6. four
Showreel
To
Client
Pea
Project
Product packaging for a unique peanut
Client brief
flavoured product.
The target audience
Price target
Product competitors