The document discusses the increasing representation of marginalized groups in the fashion industry. It describes how brands like Calvin Klein, Lane Bryant, and Givenchy have featured plus-size, transgender, and disabled models. While this representation is a positive step, a sociologist notes that these models are still portrayed as "other" and campaigns aim to "normalize" them rather than fundamentally change how marginalized groups are depicted. The document also discusses how beauty brands like Dove and fashion houses like Celine and Kate Spade have featured older models in recent campaigns, celebrating diversity and breaking conventions of what is considered beautiful.
The Jupiter Drawing Room CT presents:
The Deeply Insightful Report
This report aims to spotlight key topics, insights and learnings that we can get inspired and informed from.
In light of South Africa's Women's Month, we took to looking at brands that empower women and what learnings we can gain from them.
Women drive the majority of consumer purchase decisions and spending. Successful marketing that speaks to them in a relevant, meaningful and targeted way can make a difference to a brand. And it's not just all about using pink, hearts and babies. Find out how brands can win and the pitfalls to be aware of.
If you would like this presentation in your inbox, please email hello@jupiterct.co.za.
The fight against breast cancer is an ongoing one and if you’re one of the organizations that are raising funds towards it, it can feel like a constant struggle to keep funds coming in.
You can use these ideas for raising awareness of breast cancer, along with raising funds for breast cancer treatment, research, and recovery.
We invite youth around the world to join this campaign to create awareness about breast cancer. www.protectyourmom.asia. Check out the YouTube link on our site
Re-imagining a television commercial and proposing changes along with a mock up of the same. In this case I have selected the #unfollow campaign by fab alley and recommended certain alterations.
The Jupiter Drawing Room CT presents:
The Deeply Insightful Report
This report aims to spotlight key topics, insights and learnings that we can get inspired and informed from.
In light of South Africa's Women's Month, we took to looking at brands that empower women and what learnings we can gain from them.
Women drive the majority of consumer purchase decisions and spending. Successful marketing that speaks to them in a relevant, meaningful and targeted way can make a difference to a brand. And it's not just all about using pink, hearts and babies. Find out how brands can win and the pitfalls to be aware of.
If you would like this presentation in your inbox, please email hello@jupiterct.co.za.
The fight against breast cancer is an ongoing one and if you’re one of the organizations that are raising funds towards it, it can feel like a constant struggle to keep funds coming in.
You can use these ideas for raising awareness of breast cancer, along with raising funds for breast cancer treatment, research, and recovery.
We invite youth around the world to join this campaign to create awareness about breast cancer. www.protectyourmom.asia. Check out the YouTube link on our site
Re-imagining a television commercial and proposing changes along with a mock up of the same. In this case I have selected the #unfollow campaign by fab alley and recommended certain alterations.
HALLOWEEN COSMETIC GRAVEYARD FLYER
COSMETIC GRAVEYARD SALE!
(Picture of Graveyard)
Do you have a Cosmetic Graveyard?
A spooky drawer full of old, “rotting” skincare products and make-up! Sweep that drawer clean!
I’ve declared the Month of October to be
“CLEAN SWEEP MONTH . . . . CASH FOR TRASH!”
Here’s how it works:
Call or email me during the month of October and help fill my trash can! Bag up all of your “BRAND X” cosmetics that you aren’t using and exchange them for a rebate!
You’ll receive 1% off comparable Avon products – up to a ghoulish 25% off!!!!
(Ex: Trash 11 products and receive an 11% discount off your order!)
This is the time to renew and refresh yourself for fall!
Also, it’s a great time to begin thinking about holiday gifts!
Contact me today for your “CASH FOR TRASH” appointment and get rid of your “COSMETIC GRAVEYARD” ! ! !
trendwatching.com's NEW AFRICAN NARRATIVESTrendWatching
Across Africa, consumers are renouncing the age-old labels, clichés, and stereotypes placed upon them. Instead, today African consumers are forging new identities and tribes based on their own definitions, interests, passions, aspirations and lifestyle choices.
Delve into trendwatching.com's Africa Trend Bulletin to find out about how these changes are paving the way for the rise of OTT AFRICANS, ZERO WAHALA COMMUNITIES, HOITY-TOITY HEROES, and a plethora of other NEW AFRICAN NARRATIVES, too!
5 Festive Must-Not-Miss Suit Set Under 1999
Festive season is here. Who doesn’t want to splurge? Yet we all are binded by our budgets, but compromise is not an option. It is festive season and we need to deck up our wardrobe for the fest eve. Not to worry, we have done some exploring and have come up with few excellent festive styles that are on sale and available under Rs. 1999 only.
Fashion Through the Decades: A Journey from Minimalism to Sustainability.' From the sleek minimalism of the early 2000s to the social media-driven trends of the 2010s and the sustainable individualism defining the 2020s, this article unveils the secrets, challenges objections, and leaves no fashion stone unturned. Join us as we rediscover the magic of fashion through the ages—a tale of elegance, influence, and the evolving tapestry of self-expression.
A Picture Is Worth a Million LikesAre fashion ads now made entir.docxevonnehoggarth79783
A Picture Is Worth a Million Likes
Are fashion ads now made entirely for the Web rather than print?
There's an overused adage that says a picture is worth a thousand words, but in the age of Instagram the value of imagery is a lot higher. Once a niche app, Instagram is now a fully-fledged social network with 75 million people snapping and liking per day and nearly 300 million monthly active users. Chanel (@ChanelOfficial) has 2.4 million followers. That's more than double than the monthly circulation of the British editions of Elle, Grazia, Vogue, Harpers Bazaar and InStyle combined.
When Cara Delevingne posts an image to her account it reaches 9.1 million people. Indeed, Instagram is now a powerful player in fashion publishing. Yet brands still prioritize — and pay for — print advertising and spend time and PR budget wooing fashion journalists for editorial credits. But could that be changing?
On the 6th of January, Céline released an image from their Spring/Summer 2015 campaign featuring Joan Didion, which seemed to really “break the internet,” as the expression goes. Didion was everywhere; in "think pieces", on Twitter, on Facebook, on Tumblr.
Granted I work in fashion, but my own feed was 70 percent full of that one ad for about three to four hours after the image broke. I counted 13 posts of it in a row of — some customized with a warm Valencia filter, giving Joan a tan. Numerous outlets, including i-D and The Cut, picked up that this ad was made for the Internet rather than print, though, of course, Didion will look great on glossy paper.
They wrote of Didion’s “Tumblr currency,” a reference to the share-friendly, Like-able content that can be created around the cult of Didion, from vintage photographs to memorable, inspirational quotes. Indeed, so Internet-perfect was the ad, that it almost looked as if it could have been a fake, made by some overzealous Phoebe Philo enthusiast, much like the numerous joke ads that litter Instagram and Tumblr; see the scarily realistic Lindsey Lohan for Saint Laurent shots or that now ubiquitous (yet still oddly heart-warming) Grumpy Cat for Prada image. Indeed, these fake ads can get just as much traction as the real thing. Lohan for Saint Laurent was covered not only on gossip sites but by legitimate fashion media and even garnered a tweet from LiLo herself. Why shoot a campaign when you can get a teen fashion student with access to Photoshop to make one for you?
Around the same time as Didion dropped, Calvin Klein unveiled new underwear advertising featuring Justin Bieber. He has 21.9 million followers on Instagram and duly posted seven of the images, plus one video, to his account. All received well over a million likes. Such was the furore that “Saturday Night Live” parodied the ad. You don’t get that by booking David Gandy or whoever else is currently at the top of Models.com.
It may seem obvious that brands have always tried to tap into the zeitgeist and recruit figures with a large .
Empowering-Women-in-Fashion-Spotlight-on-Visionary-Female-Designers.pptxAttitude Tally Academy
In the dynamic realm of fashion, women have consistently led the charge, influencing trends, pushing boundaries, and redefining beauty norms.
Useful Link: https://www.attitudetallyacademy.com/functionalarea/fashion-designing
HALLOWEEN COSMETIC GRAVEYARD FLYER
COSMETIC GRAVEYARD SALE!
(Picture of Graveyard)
Do you have a Cosmetic Graveyard?
A spooky drawer full of old, “rotting” skincare products and make-up! Sweep that drawer clean!
I’ve declared the Month of October to be
“CLEAN SWEEP MONTH . . . . CASH FOR TRASH!”
Here’s how it works:
Call or email me during the month of October and help fill my trash can! Bag up all of your “BRAND X” cosmetics that you aren’t using and exchange them for a rebate!
You’ll receive 1% off comparable Avon products – up to a ghoulish 25% off!!!!
(Ex: Trash 11 products and receive an 11% discount off your order!)
This is the time to renew and refresh yourself for fall!
Also, it’s a great time to begin thinking about holiday gifts!
Contact me today for your “CASH FOR TRASH” appointment and get rid of your “COSMETIC GRAVEYARD” ! ! !
trendwatching.com's NEW AFRICAN NARRATIVESTrendWatching
Across Africa, consumers are renouncing the age-old labels, clichés, and stereotypes placed upon them. Instead, today African consumers are forging new identities and tribes based on their own definitions, interests, passions, aspirations and lifestyle choices.
Delve into trendwatching.com's Africa Trend Bulletin to find out about how these changes are paving the way for the rise of OTT AFRICANS, ZERO WAHALA COMMUNITIES, HOITY-TOITY HEROES, and a plethora of other NEW AFRICAN NARRATIVES, too!
5 Festive Must-Not-Miss Suit Set Under 1999
Festive season is here. Who doesn’t want to splurge? Yet we all are binded by our budgets, but compromise is not an option. It is festive season and we need to deck up our wardrobe for the fest eve. Not to worry, we have done some exploring and have come up with few excellent festive styles that are on sale and available under Rs. 1999 only.
Fashion Through the Decades: A Journey from Minimalism to Sustainability.' From the sleek minimalism of the early 2000s to the social media-driven trends of the 2010s and the sustainable individualism defining the 2020s, this article unveils the secrets, challenges objections, and leaves no fashion stone unturned. Join us as we rediscover the magic of fashion through the ages—a tale of elegance, influence, and the evolving tapestry of self-expression.
A Picture Is Worth a Million LikesAre fashion ads now made entir.docxevonnehoggarth79783
A Picture Is Worth a Million Likes
Are fashion ads now made entirely for the Web rather than print?
There's an overused adage that says a picture is worth a thousand words, but in the age of Instagram the value of imagery is a lot higher. Once a niche app, Instagram is now a fully-fledged social network with 75 million people snapping and liking per day and nearly 300 million monthly active users. Chanel (@ChanelOfficial) has 2.4 million followers. That's more than double than the monthly circulation of the British editions of Elle, Grazia, Vogue, Harpers Bazaar and InStyle combined.
When Cara Delevingne posts an image to her account it reaches 9.1 million people. Indeed, Instagram is now a powerful player in fashion publishing. Yet brands still prioritize — and pay for — print advertising and spend time and PR budget wooing fashion journalists for editorial credits. But could that be changing?
On the 6th of January, Céline released an image from their Spring/Summer 2015 campaign featuring Joan Didion, which seemed to really “break the internet,” as the expression goes. Didion was everywhere; in "think pieces", on Twitter, on Facebook, on Tumblr.
Granted I work in fashion, but my own feed was 70 percent full of that one ad for about three to four hours after the image broke. I counted 13 posts of it in a row of — some customized with a warm Valencia filter, giving Joan a tan. Numerous outlets, including i-D and The Cut, picked up that this ad was made for the Internet rather than print, though, of course, Didion will look great on glossy paper.
They wrote of Didion’s “Tumblr currency,” a reference to the share-friendly, Like-able content that can be created around the cult of Didion, from vintage photographs to memorable, inspirational quotes. Indeed, so Internet-perfect was the ad, that it almost looked as if it could have been a fake, made by some overzealous Phoebe Philo enthusiast, much like the numerous joke ads that litter Instagram and Tumblr; see the scarily realistic Lindsey Lohan for Saint Laurent shots or that now ubiquitous (yet still oddly heart-warming) Grumpy Cat for Prada image. Indeed, these fake ads can get just as much traction as the real thing. Lohan for Saint Laurent was covered not only on gossip sites but by legitimate fashion media and even garnered a tweet from LiLo herself. Why shoot a campaign when you can get a teen fashion student with access to Photoshop to make one for you?
Around the same time as Didion dropped, Calvin Klein unveiled new underwear advertising featuring Justin Bieber. He has 21.9 million followers on Instagram and duly posted seven of the images, plus one video, to his account. All received well over a million likes. Such was the furore that “Saturday Night Live” parodied the ad. You don’t get that by booking David Gandy or whoever else is currently at the top of Models.com.
It may seem obvious that brands have always tried to tap into the zeitgeist and recruit figures with a large .
Empowering-Women-in-Fashion-Spotlight-on-Visionary-Female-Designers.pptxAttitude Tally Academy
In the dynamic realm of fashion, women have consistently led the charge, influencing trends, pushing boundaries, and redefining beauty norms.
Useful Link: https://www.attitudetallyacademy.com/functionalarea/fashion-designing
What is the future of the fashion show? NathanHicks21
THE INVISIBLE MAN
THINK_DISRUPT_CREATE_INSTALL
The Invisible Man is a creative retail design agency, based in London and headed by
Creative Director & Founder Nathan Hicks
Website https://lnkd.in/djwUQWB
Fashion style, the backbone of trends. Fashion is what is offered and worn by most at any particular time whereas style is expressing yourself through what you wear. Fashion style is something its a unique form of clothing or way of arranging your appearance.
1. IMAGESGettyImages/GalloImages
accessorytoaredVersacegownshewore
during Milan Fashion week in February
2013. She claims that her psoriasis,
which only ever happens during fashion
week, has made her the talk of the town,
especially for couture brands. Her
Instagram bio says it all: “Don’t worry,
be happy. Embrace your weirdness, stop
labelling,startliving.”
Famously known for launching
supermodels such as Naomi Campbell,
Calvin Klein would of course not be
excluded from the trend. The brand
took it a step further and cast
plus-size models for their plus-
size underwear collection.
Another brand celebrating plus-
size models is Lane Bryant –
her lingerie line #ImNoAngel
featured plus-size models shot
in a very alluring and desirable
monochromaticstyle.
Gender is the next frontier.
Discovered by Givenchy’s
Riccardo Lisci, Lea, a Brazilian-
born Italian-raised model, has
become one of the most visible
transgender models in the
fashion industry. Even though
transgender models are not new
on the scene, they’re growing in
numbers over the years and have
beencastinmorerunwaysshows.
Isis King was the first trans
contestant on Tyra Bank’s
ANTM and has also been cast in
a American Apparel campaigns.
Ines Rau, also a trans model, set
the fashion world alight with her
shootforFrance’sOOBmagazine’s
shoot with male supermodel
TysonBeckford.
Sociologist Asanda Benya
says the fashion world influences
society immensely. “It sets trends and
standards. It defines what the norm is – I
would go as far as saying that it starts by
constructing what the ‘norm’ should be
andsustainsitasthestandard,”shesays.
Benya explains that although it may
looklikethereissignificantchangeinthe
fashion world, designers still follow the
same aesthetics when making clothing.
Thin, tall and glamorous is still the ideal
and the uncommon beauties are not
necessarilyattheforefront.“Theyarenot
mainstreammodels.Theyarefeaturedas
the ‘other’. Even when they are featured,
the fashion campaigns usually try to
‘normalise’ them, or even objectify them
at times. They objectify them by drawing
our attention to the fact that they are
different and so it becomes about the
campaign rather than a fundamental
change in how marginalised people or
bodiesarerepresented,”sheexplains.
She says socially these campaigns don’t
achieve much for the marginalised
communities as a whole, but arehelpful
on an individual basis. “I think on an
individual level it does create a shift,
but I’m not sure if the shift is socially
significant. What I mean is that for a
young girl with albinism to see someone
who looks like her in a fashion magazine
or on a runway makes a difference,
but not for the rest of the mainstream
audience.
“The reason is because the ‘rest’ of
society hardly gets to a point where they
look at her as ‘just a model that happens
to look different’. It remains ‘a person
with albinism who is a model’ and not
a talented model.” There’s definitely a
novelty factor at play here as the fashion
andbeautyindustryhasopeneduptothe
idea of the new unconventional beauties
representingtheirbrands.
Major fashion houses aren’t the
only ones who realise that trend.
Beauty house Dove has been using the
“self love” strategy for years now, with
every ad campaign showing women
how beautiful they are naturally. Their
latest campaign, #ChooseBeautiful,
shows women walking through one of
two doors, one marked “Beautiful” and
the other “Average”. It’s astounding to
see just how many women walk
through the “Average” door, some
almost absentmindedly, whereas
others have to be persuaded to
walkthroughthe“Beautiful”door.
Dove has been breaking
down that illusion, campaign
by campaign. While the fashion
community was still getting
a hang of these “uncommon”
beauties, fashion giant Celine
broke all the rules with their
typically hyper-raw style ad
campaign with Joan Didion, an
80-year-old American writer, as
theirmodel.
Designer Kate Spade used
93-year-oldfashioniconIrisApfel
as the face of their campaign.
Jeweler Alexis Bittar’s spring
campaign also featured Iris
alongside18-year-oldbloggerTavi
Gevinson,breakingawayfromthe
notionthatyouthistheideal.
These campaigns encapsulate
all that is considered “chic” right
now: the clothes are understated,
the colours are muted and their
unique uncommon quality is not
hidden but celebrated. There’s
definitely a cultural shift in how
the world is viewing what is considered
“beautiful”. Yes, while the botoxed,
skinny, big boobed, pure skinned looks
will still rule some fashion and beauty
quarters, now there’s an acceptance of
the “self-love” world, where people are
invited to feel absolutely comfortable in
theirownskin,acceptingandowningthe
traitsthatmakethemdifferent.
Refilwe says that the change in the
fashionworldisrevolutionary,onewhich
sheishonouredtobepartof.“I’mwriting
historyandhopefullyIwillleavealegacy
behind,”sheadds. ■
SHAUN ROSS IS THE
FIRST MALE SUPERMODEL
WITH ALBINISM.
118| OCTOBER 2015 | WWW.TRUELOVE.CO.ZA
In depth | TL