The document discusses 10 common mistakes marketers make when using AI. The mistakes include: 1) forgetting to fact-check AI outputs, 2) relying on AI for every task instead of just repetitive tasks, 3) instructing teams to use AI without guidance, 4) not personalizing AI outputs, 5) being afraid to learn about AI due to technical difficulty, 6) assuming the AI landscape never changes, 7) thinking AI chatbots can replace entire customer support teams, 8) not experimenting enough with AI's capabilities, 9) failing to understand how AI learns from responses, and 10) having unclear conversations with AI without providing necessary context. The document encourages marketers to avoid these mistakes in order to better utilize AI for
As part of Social Media Week London, Luis Carranza (@adcentered), Head of Social Media for Chemistry, talked about 10 Ways to Suck at Social Media and 5 Ways Not to Suck.
#10suck #SMW
Discover how you can boost your productivity, ignite your creativity, turbocharge your projects, and earn easy and scalable passive income immediately with over 100 AI-powered tools and business ideas.
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A comprehensive step-by-step guide for getting your app idea through the complex process of validating, nurturing, creating MVP (minimal viable product), further developing, and getting it out at the market.
5 Ways ChatGPT Can Make You Money As An AffiliateIsmet Anas
"5 Ways ChatGPT Can Make You Money as an Affiliate" is a valuable and comprehensive free ebook designed to empower affiliate marketers with the knowledge and strategies to leverage ChatGPT, an advanced language model, to enhance their revenue generation potential.
This ebook, authored by industry experts, outlines five powerful methods that harness the capabilities of ChatGPT to drive success in affiliate marketing. By leveraging the unique conversational abilities of ChatGPT, affiliate marketers can engage with their target audience in a more personalized and compelling manner, leading to increased conversions and revenue.
The ebook dives deep into the five proven strategies, covering topics such as:
ChatGPT-powered Product Recommendations: Learn how to use ChatGPT to create engaging product recommendations that resonate with your audience, resulting in higher click-through rates and improved conversion rates.
Interactive Chatbots for Customer Support: Discover how to deploy ChatGPT as a conversational customer support tool, providing instant assistance to potential buyers and helping to convert more leads into sales.
Content Creation and Optimization: Uncover the secrets of using ChatGPT to generate high-quality content that captivates your audience and drives organic traffic to your affiliate offers, boosting your chances of earning commissions.
Personalized Email Marketing Campaigns: Explore how ChatGPT can enhance your email marketing efforts by crafting personalized and persuasive messages that nurture leads and drive conversions.
Social Media Engagement: Harness the power of ChatGPT to engage with your social media followers, creating interactive conversations that foster trust, increase brand awareness, and ultimately lead to affiliate sales.
By following the practical advice and implementing the strategies outlined in this ebook, you'll be equipped with the tools to maximize your earning potential as an affiliate marketer. Whether you're a seasoned professional or just starting in the affiliate marketing space, "5 Ways ChatGPT Can Make You Money as an Affiliate" is a must-read resource that can help you take your affiliate revenue to new heights.
How entrepreneurs can benefit from machine learning GlobalTechCouncil
A study released by Harvard Business Review revealed that AI allows humans to improve social skills, creativity, leadership, and teamwork.
Let’s see how machine learning can empower entrepreneurs to improve their productivity.
As part of Social Media Week London, Luis Carranza (@adcentered), Head of Social Media for Chemistry, talked about 10 Ways to Suck at Social Media and 5 Ways Not to Suck.
#10suck #SMW
Discover how you can boost your productivity, ignite your creativity, turbocharge your projects, and earn easy and scalable passive income immediately with over 100 AI-powered tools and business ideas.
How to (and should you?) turn your app idea into a businessProvectus
A comprehensive step-by-step guide for getting your app idea through the complex process of validating, nurturing, creating MVP (minimal viable product), further developing, and getting it out at the market.
5 Ways ChatGPT Can Make You Money As An AffiliateIsmet Anas
"5 Ways ChatGPT Can Make You Money as an Affiliate" is a valuable and comprehensive free ebook designed to empower affiliate marketers with the knowledge and strategies to leverage ChatGPT, an advanced language model, to enhance their revenue generation potential.
This ebook, authored by industry experts, outlines five powerful methods that harness the capabilities of ChatGPT to drive success in affiliate marketing. By leveraging the unique conversational abilities of ChatGPT, affiliate marketers can engage with their target audience in a more personalized and compelling manner, leading to increased conversions and revenue.
The ebook dives deep into the five proven strategies, covering topics such as:
ChatGPT-powered Product Recommendations: Learn how to use ChatGPT to create engaging product recommendations that resonate with your audience, resulting in higher click-through rates and improved conversion rates.
Interactive Chatbots for Customer Support: Discover how to deploy ChatGPT as a conversational customer support tool, providing instant assistance to potential buyers and helping to convert more leads into sales.
Content Creation and Optimization: Uncover the secrets of using ChatGPT to generate high-quality content that captivates your audience and drives organic traffic to your affiliate offers, boosting your chances of earning commissions.
Personalized Email Marketing Campaigns: Explore how ChatGPT can enhance your email marketing efforts by crafting personalized and persuasive messages that nurture leads and drive conversions.
Social Media Engagement: Harness the power of ChatGPT to engage with your social media followers, creating interactive conversations that foster trust, increase brand awareness, and ultimately lead to affiliate sales.
By following the practical advice and implementing the strategies outlined in this ebook, you'll be equipped with the tools to maximize your earning potential as an affiliate marketer. Whether you're a seasoned professional or just starting in the affiliate marketing space, "5 Ways ChatGPT Can Make You Money as an Affiliate" is a must-read resource that can help you take your affiliate revenue to new heights.
How entrepreneurs can benefit from machine learning GlobalTechCouncil
A study released by Harvard Business Review revealed that AI allows humans to improve social skills, creativity, leadership, and teamwork.
Let’s see how machine learning can empower entrepreneurs to improve their productivity.
For starters, it is difficult to understand the language of AI, thus it is important to know it’s terminologies as well as basic functions to understand the technology.
Presenter: Murray Newlands, ChattyPeople, CEO
Every business is going to have a bot. They are cheaper, faster, respond instantly and they can interact with any number of clients simultaneously. If messaging apps become the primary way people communicate, and every business needs a strategy to engage with people on messaging apps, and bots are the only scalable way to do this, then every business will eventually have a bot. That is simple math.
Since coronavirus has affected nearly every industry of the global economy, many experts agree – the whole world is headed to an economic decline. Unfortunately, we have many people today who weren’t prepared to deal with all this recession and lay-offs. What does pandemic mean to them today? After falling to a down pit of unemployment they are plunging into a vague and rather uncertain career market today. Some haven’t saved enough money in bank accounts. This definitely is not contributing to the feeling of confidence or protection during this messy time.
Social media automation is the riskiest trend that marketers are pressured to use. One can't deny that social media advertising is very overwhelming. To know more about click on the link.
https://ttdigitals.com/blogdetail?social-media-automation-a-boon
Machine learning is a term thrown around in technology circles with an ever-increasing intensity. Major
technology companies have attached themselves to
this buzzword to receive capital investments, and every
major technology company is pushing its even shinier
parentartificial intelligence (AI).
ChatGPT is a cutting-edge language model developed by OpenAI that is changing the way people interact with artificial intelligence. With advanced machine learning algorithms and a highly flexible design, ChatGPT makes it easy to generate human-like text based on a wide range of prompts. Whether you're building a chatbot, composing a report, or creating some creative writing, ChatGPT has you covered. One of the biggest advantages of ChatGPT is its ability to learn from the vast amounts of text data it has been trained on, continuously improving its performance over time. This means that the responses generated by ChatGPT are more accurate and relevant than ever before.
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Have you heard of ChatGPT? This smart model seems to change the way we work in the content marketing field.
We've investigated what this AI tool can do regarding content writing and ready to share the results.
Check this presentation to learn how this chatbot can assist you with content creation.
How to install text to image Stable Diffusion Automatic1111 on a Mac.
https://artificialinteligenceai.com/ai/stable-diffusion-automatic-1111. This Mac webgui, allows more control over your images and removes the limitations.
Use Chat GPT online and for free. ChatGPT is a language model developed by OpenAI, designed to respond to text-based queries and generate natural language .
Your Mobile App & The User Persona You Should Have.pdfAnadea3
This concise, information-packed e-book will walk you through the essential steps to craft detailed, insightful user personas that will ultimately elevate your business, using the real case from Anadea's practice.
Chatbots Using GPT (Generative Pretrained Transformer)Rodeker Davis
So, what exactly are chatbots? Simply put, chatbots are computer programs designed to simulate conversation with human users, especially over the Internet. They can be found on websites, messaging apps, and mobile apps, and are often used to provide customer service, answer frequently asked questions, or assist with online transactions.
Now you might be wondering, why are chatbots useful? There are several reasons why chatbots can be beneficial:
24/7 availability: Chatbots can operate around the clock, so users can get help or information at any time of day.
Increased efficiency: Chatbots can handle multiple conversations at once, so they can assist more users in a shorter amount of time.
Personalization: Chatbots can be programmed to tailor their responses based on the user's input, creating a more personalized experience.
Cost-effective: Chatbots can often handle simple tasks at a lower cost than hiring additional human staff.
In summary, chatbots are useful because they can provide instant assistance to users, operate efficiently, offer personalized interactions, and can be a cost-effective solution for businesses.
This course is an introduction to chatbots and how to build them using GPT (Generative Pretrained Transformer). Chatbots are computer programs designed to simulate conversation with human users, and they can be found on websites, messaging apps, and mobile apps. They are often used to provide customer service, answer frequently asked questions, or assist with online transactions.
GPT is a state-of-the-art language processing model developed by OpenAI that can generate human-like text. It can be fine-tuned for various language tasks, including chatbot development. In this course, you will learn the basics of chatbot development and how to use GPT to build your own chatbot. You will also learn advanced techniques for handling context, incorporating external data, customizing the chatbot's personality, and deploying the chatbot.
By the end of this course, you will have the knowledge and skills to build and deploy your own chatbot using GPT.
GPT (Generative Pre-trained Transformer) is a state-of-the-art language processing model developed by Open AI. It is a type of artificial intelligence (AI) that is capable of generating human-like text.
GPT works by training on a large dataset of human-generated text, such as articles, books, and websites. It uses this training data to learn the patterns and structures of human language. Once it has been trained, GPT can be fine-tuned for a specific language task, such as translation, summarization, or chatbot development.
To generate text, GPT takes in a prompt, or a piece of text that provides context or a starting point for the output. It then uses its knowledge of language patterns to generate a response that is coherent and relevant to the prompt. The generated text is not a copy of the input, but rather it is generated based on the model's understanding of the language.
ProductTank Amsterdam - IceMobile Karlijn van den Bergicemobile
Product management means different things in different environments, but there is always some common ground. ProductTank Amsterdam organised a session to hear from 3 PMs in different types of companies, to understand their responsibilities, daily tasks and daily struggles.
IceMobile's Experience Director Karlijn van den Berg focussed on the similarities and differences between product management in agencies and companies.
Email Marketing Integrations
Integrate your email marketing automation solution with Clever Messenger to capture
leads, update contacts, delete contacts, based on chatbot behavior, and much more.
The ActiveCampaign Integration
Digital marketingtoolsmagazinejan2010pgs1 25JennifBrown
Welcome to Digital Marketing Tools!
Thank you to everyone who clicked the link below and
took my quick survey. You said you wanted more SEO
and Content Marketing Tips.
My goal is to bring you the latest digital marketing tools,
practical step-by-step guides and ‘how-to’ blueprints from
the best SEO, Social and Content Marketing masters on
the planet!
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
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Similar to ocoya.com-10 Common Mistakes Marketers Make When Using AI- final.pdf
For starters, it is difficult to understand the language of AI, thus it is important to know it’s terminologies as well as basic functions to understand the technology.
Presenter: Murray Newlands, ChattyPeople, CEO
Every business is going to have a bot. They are cheaper, faster, respond instantly and they can interact with any number of clients simultaneously. If messaging apps become the primary way people communicate, and every business needs a strategy to engage with people on messaging apps, and bots are the only scalable way to do this, then every business will eventually have a bot. That is simple math.
Since coronavirus has affected nearly every industry of the global economy, many experts agree – the whole world is headed to an economic decline. Unfortunately, we have many people today who weren’t prepared to deal with all this recession and lay-offs. What does pandemic mean to them today? After falling to a down pit of unemployment they are plunging into a vague and rather uncertain career market today. Some haven’t saved enough money in bank accounts. This definitely is not contributing to the feeling of confidence or protection during this messy time.
Social media automation is the riskiest trend that marketers are pressured to use. One can't deny that social media advertising is very overwhelming. To know more about click on the link.
https://ttdigitals.com/blogdetail?social-media-automation-a-boon
Machine learning is a term thrown around in technology circles with an ever-increasing intensity. Major
technology companies have attached themselves to
this buzzword to receive capital investments, and every
major technology company is pushing its even shinier
parentartificial intelligence (AI).
ChatGPT is a cutting-edge language model developed by OpenAI that is changing the way people interact with artificial intelligence. With advanced machine learning algorithms and a highly flexible design, ChatGPT makes it easy to generate human-like text based on a wide range of prompts. Whether you're building a chatbot, composing a report, or creating some creative writing, ChatGPT has you covered. One of the biggest advantages of ChatGPT is its ability to learn from the vast amounts of text data it has been trained on, continuously improving its performance over time. This means that the responses generated by ChatGPT are more accurate and relevant than ever before.
ChatGPT What It Is and How Writers Can Use It.pdfAdsy
Have you heard of ChatGPT? This smart model seems to change the way we work in the content marketing field.
We've investigated what this AI tool can do regarding content writing and ready to share the results.
Check this presentation to learn how this chatbot can assist you with content creation.
How to install text to image Stable Diffusion Automatic1111 on a Mac.
https://artificialinteligenceai.com/ai/stable-diffusion-automatic-1111. This Mac webgui, allows more control over your images and removes the limitations.
Use Chat GPT online and for free. ChatGPT is a language model developed by OpenAI, designed to respond to text-based queries and generate natural language .
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This concise, information-packed e-book will walk you through the essential steps to craft detailed, insightful user personas that will ultimately elevate your business, using the real case from Anadea's practice.
Chatbots Using GPT (Generative Pretrained Transformer)Rodeker Davis
So, what exactly are chatbots? Simply put, chatbots are computer programs designed to simulate conversation with human users, especially over the Internet. They can be found on websites, messaging apps, and mobile apps, and are often used to provide customer service, answer frequently asked questions, or assist with online transactions.
Now you might be wondering, why are chatbots useful? There are several reasons why chatbots can be beneficial:
24/7 availability: Chatbots can operate around the clock, so users can get help or information at any time of day.
Increased efficiency: Chatbots can handle multiple conversations at once, so they can assist more users in a shorter amount of time.
Personalization: Chatbots can be programmed to tailor their responses based on the user's input, creating a more personalized experience.
Cost-effective: Chatbots can often handle simple tasks at a lower cost than hiring additional human staff.
In summary, chatbots are useful because they can provide instant assistance to users, operate efficiently, offer personalized interactions, and can be a cost-effective solution for businesses.
This course is an introduction to chatbots and how to build them using GPT (Generative Pretrained Transformer). Chatbots are computer programs designed to simulate conversation with human users, and they can be found on websites, messaging apps, and mobile apps. They are often used to provide customer service, answer frequently asked questions, or assist with online transactions.
GPT is a state-of-the-art language processing model developed by OpenAI that can generate human-like text. It can be fine-tuned for various language tasks, including chatbot development. In this course, you will learn the basics of chatbot development and how to use GPT to build your own chatbot. You will also learn advanced techniques for handling context, incorporating external data, customizing the chatbot's personality, and deploying the chatbot.
By the end of this course, you will have the knowledge and skills to build and deploy your own chatbot using GPT.
GPT (Generative Pre-trained Transformer) is a state-of-the-art language processing model developed by Open AI. It is a type of artificial intelligence (AI) that is capable of generating human-like text.
GPT works by training on a large dataset of human-generated text, such as articles, books, and websites. It uses this training data to learn the patterns and structures of human language. Once it has been trained, GPT can be fine-tuned for a specific language task, such as translation, summarization, or chatbot development.
To generate text, GPT takes in a prompt, or a piece of text that provides context or a starting point for the output. It then uses its knowledge of language patterns to generate a response that is coherent and relevant to the prompt. The generated text is not a copy of the input, but rather it is generated based on the model's understanding of the language.
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Email Marketing Integrations
Integrate your email marketing automation solution with Clever Messenger to capture
leads, update contacts, delete contacts, based on chatbot behavior, and much more.
The ActiveCampaign Integration
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Welcome to Digital Marketing Tools!
Thank you to everyone who clicked the link below and
took my quick survey. You said you wanted more SEO
and Content Marketing Tips.
My goal is to bring you the latest digital marketing tools,
practical step-by-step guides and ‘how-to’ blueprints from
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successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
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KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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ocoya.com-10 Common Mistakes Marketers Make When Using AI- final.pdf
1. 1/14
10 Common Mistakes Marketers Make When Using AI
ocoya.com/blog/ai-mistakes
Simon Orgulan
2. 2/14
Without a shred of doubt, 2023 has been a breakthrough year for AI. Although ChatGPT
is what truly started the revolution by taking the technology to another level, artificial
intelligence is now being used all across the board for smart automation to help you save
on your most valuable resource – time.
As you can imagine, using AI for marketing is what can truly give you a competitive
advantage in this day and age. But if this is your first time dabbling in this relatively new
technology, you will be prone to making common AI mistakes that can be avoided with a
little bit of know-how and experience.
The good news is, you don’t need to make these mistakes on your own to learn the
lessons. To save you the hassle of trial and error, we’ve prepared a comprehensive list of
the most common mistakes marketers make when using AI and what to do instead. Some
of these will be specific to ChatGPT, while others are general principles you can apply to
a myriad of AI tools of your choosing.
Off to the first one!
Mistake 1: Forgetting to fact-check ChatGPT’s output
As we’ve written about before, ChatGPT is a potent tool that has a glaring drawback –
factual accuracy comes second. And yet it’s so incredibly good at what it does that it has
the capacity to convince you of a glaring falsity that appears to be true. Some of these are
subtle inaccuracies, while others tend to be dramatically incorrect.
The solution for ChatGPT fails may not be what you want to hear, but you’re going to
have to double-check its output to ensure that everything is correct. We are not yet at a
point where you could let it run freely without supervision and not worry about a thing.
Perhaps one day! Until then, manually reviewing it is still going to be faster than writing
everything from scratch.
3. 3/14
Mistake 2: Resorting to AI for every single task
If you’re an efficiency-oriented individual who prefers not to waste time on menial tasks,
invoking the power of AI will be your knee-jerk reaction. But your obsession with
productivity could be exactly what ends up holding you back. Have you ever heard of the
KISS principle? It stands for “keep it simple, stupid”. Generally, the more multi-layered
and complex you make things, the greater the chance of it all taking longer to implement
and going wrong.
AI, by its very nature, tends to be a complex entity. Figuring it all out, implementing it, and
monitoring its performance can very well be a massive time sink. Sure, it can run like
clockwork when you reach that point, but think of all the time it’s going to take to get there
and ask yourself whether it’s worth the effort compared to using a simple spreadsheet or
other manual means from the realm of old-school.
You can still be using AI for marketing, but make sure it’s going to be for tasks that can be
described as dull, repetitive, and boring. Generally, that’s where it shines and you can
reach a point where messing with it is going to be worth going the extra mile.
CLICK HERE FOR THE ULTIMATE SOCIAL MEDIA CONTENT CREATION AND SCHEDULING TOOL
4. 4/14
Mistake 3: Instructing your team to use it without proper guidance
As you can probably tell from your own experiments, AI fails can often result from a lack
of experience. These can be subtle things like forgetting to personalize its output and just
going with generic responses it gives. When you have the luxury of having an entire team
under your command, you want to make sure that resource is utilized well, and instructing
them to use any kind of tools they haven’t received proper training on can result in
unexpected quirks.
In this case, the solution is two-fold. Not only should you spend some time and resources
on training them properly, you should also judge each and every situation on a case-per-
case basis to determine whether using AI truly yields any benefits over completing a task
manually. You may very well find out that certain repetitive and boring tasks are suitable
for automation, while others are still better left to a real industry professional.
Using or not using AI is also a matter of keeping their spirits up, so try to place yourself in
their shoes. In most likelihood, the majority will be happy to let go of repetitive and soul-
sapping tasks in favor of pursuing a more creative outlet.
5. 5/14
Mistake 4: Not personalizing ChatGPT’s output
Most social media experts will agree that using AI for marketing is a no-brainer. But the
top-performing talent, the people who know how to get sales and conversion, will pretty
much all tell you that the devil is in the details. In other words, it’s the subtle nuances in
how you phrase your sentences and speak to your audience.
As you may know, certain groups of people tend to have their own slang and buzzwords.
Typically, this is a phenomenon observed in niche groups. For example, golfers have their
own lingo, which is evident from the way they refer to different types of swings and
similar. Instead of trying to address them in a generic tone (the kind that ChatGPT tends
to write in), you will have much better success with incorporating some of that lingo into
your social media marketing campaigns.
At the end of the day, a generic approach tends to yield generic results. Therefore, look
for ways on how you can make your message and content more personalized.
6. 6/14
Mistake 5: Not wanting to delve deeper due to fear of technical difficulty
Ironically, not wanting to study the technology in-depth due to fear of it being too difficult is
one of the most glaring AI mistakes so many people make in their marketing career. But
here’s the thing: just like you don’t need to understand how a stove works on a technical
level to use it, neither do you need to be a tech whiz to unleash the power of AI.
Remember, you’re not training AI models here; you’re simply using AI for marketing to
take some of that monotony out of your daily routine and spend your time in a more
efficient manner. For instance, let’s take ChatGPT as an example yet again. There are
various ChatGPT prompts and usage examples out there and we’ve written a detailed
guide on the subject ourselves. Spoiler: you can use it for way more than just content
generation.
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Mistake 6: Assuming the AI landscape never evolves
Prior to where we are now, there were early AI attempts and at their earliest stages, they
left much to be desired. Some of those who played around with the AI technology back
then had arrived at the wrong conclusion that the state of technology was constant rather
than dynamic and rapidly evolving as it is in reality, making them ignore any emerging
tools and subsequent releases.
However, ignoring the AI landscape ultimately comes at your own peril, especially in the
post-2022 era where ChatGPT is making everyone bedazzled at what it’s capable of. So
much so that other clones started emerging, with Microsoft Bing’s Sydney and Google’s
very own attempts at making a similar tool effectively becoming one of the primary
development goals.
In addition, its success has inspired an onslaught of other AI tools that don’t aim to
become yet another ChatGPT clone, but rather expand on the realm of possibilities
brought about by the technology. Think voice changers, process optimizers, keyword
research tools, image generators, and more. What a time to be alive!
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Mistake 7: Thinking AI chatbots can replace your entire customer support
department
AI chatbots have been around for a while. The idea behind their design is to take off some
of the burden often faced by customer support departments, effectively allowing
companies to have less customer support agents on board and still get the job done. The
problem is, AI fails some of the time and when that happens, you’re going to need a real
support agent to take the wheel.
Typically, a chatbot’s capabilities are based on analyzing the knowledge base and
recognizing the patterns. For instance, if the chatbot provides an answer Y to a question
X and the user who asked it is satisfied with the response more often than not, that is a
signal to the chatbot that the answer is helpful. However, a chatbot may struggle with
providing more custom-tailored advice. If the question cannot be fitted into a category of
answers or the chatbot isn’t sure how to proceed, it will give you the option of getting in
touch with a real customer support agent.
So how is this relevant to social media marketers? A while ago, we did a post on the dos
and don’ts of social media customer support. Not everyone knows this, but it’s possible to
integrate a chatbot into Facebook messenger directly, allowing it to take over your
conversations with customers. Brushing up on what you can do with one will certainly
help your business and allow you to optimize the amount of staff you need deployed on
the customer support front.
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9. 9/14
Mistake 8: Not experimenting enough
Using AI for marketing can be done in a myriad of ways, and the best way to learn what it
can do is to give it a spin. As you’ll find out, not all of these uses will be relevant for what
you’re trying to achieve with your social media marketing campaigns, but some of them
can be game-changing.
To refer to one of the points made above, it may be that the juice is not going to be worth
the squeeze when pondering whether to do something manually and weighing it against
the benefits of automating it with the help of AI. But without experimenting, there’s no way
to tell. Since many things you can do with AI still remain an unexplored territory, it will be
crucial for you to approach things with an open mind to get the most of it.
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Mistake 9: Failing to understand how AI gauges its responses
The state of AI is what it is thanks to constant learning and improvements in a trial and
error fashion. Training it to provide the right responses often boils down to making a lot of
oopsies and mistakes along the way before it gets the data necessary to learn and
progress.
The downside of this is that it might take a bit of time and resources to get it where it
needs to be. On the flipside, once the initial learning period is over, it gets better and
better at its job over time. With this in mind, don’t make one of the common AI mistakes of
giving up on your tool of choice too quickly. Whatever its current state may be, it’s not
going to be this way for the rest of its life-cycle and this is a good thing.
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Mistake 10: Conversing with ChatGPT without a suitable degree of clarity
Plenty of ChatGPT AI fails can be attributed to the user not asking the right questions or
providing clear-enough instructions. Remember that the technology heavily relies on past
experiences to answer your question, using anything and everything at its disposal to
provide a suitable answer. In a lot of cases, it finds itself in a situation where it needs to
answer a certain question for the first time.
As advanced as its technology may be, ChatGPT is no mind-reader! Therefore, letting it
in on the purpose of the question certainly contributes to it being able to provide a higher
quality answer. Furthermore, you should make an effort to ask the question in a clear
manner so there’s no way to interpret it in multiple ways. For instance, if you instruct it to
write your next social media post, give it some information about your target audience,
what you want to post to be focused on, etc.
Alternatively, run the script a couple of times and simply pick the most suitable responses.
That works too! Since this approach requires very little effort on your end, many users
prefer to do it this way. This is exactly how Ocoya’s AI is set up. In this example, we’re
going to walk you through how to generate tweet ideas for your next Twitter post.
First, navigate to Ocoya’s main page and find the AI Copywriter section on the left.
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12. 12/14
Keep scrolling down until you find the Tweet Ideas section. Open it.
Tell Ocoya a bit about your main niche. No need to go into detail, a brief couple of
sentences will do. Finally, click Generate.
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Voila! To the right, you will see more than plenty of keyword-based AI tweet ideas you can
modify or use as is. These have a star rating next to it, so choosing the right ones will be
a breeze.
14. 14/14
If you want to be using AI for marketing, you need to study up on the most common AI
mistakes to unlock its full potential. Today, we’ve gone over some of these made by
others so you won’t have to repeat them yourself.
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