Opening a west coast headquarters for Nylon Magazine in Portland, Oregon would be a good business opportunity. Portland has a unique culture that embraces sustainability trends. It is home to successful fashion and outdoor companies like Nike, Columbia Sportswear, and Pendleton. Portland also has a thriving film industry and has produced movies and TV shows that increased its profile. Establishing a headquarters there would allow Nylon to tap into Portland's fashion scene and creative community while being located in a city known for sustainability.

1. OPENING A WEST COAST HEADQUARTERS
FOR NYLON MAGAZINE IN
PORTLAND, OREGON

5. Blogs and Print
• No dominant blog
• Mercury on Design
• Portland Monthly
• Oregonian

6. Sustainability

7. Corporate Headquarters

8. Entertainment
Film Television
• Twilight • Portlandia
• Coralline • Leverage
• Extraordinary • Grimm
Measures
• The Hunted

9. Recommendation
Open a west coast headquarters in
Portland Oregon.
Why Portland?
• Uniqueness
• Sustainability trend
• A great business opportunity

10. Work Cited
• Barnes, Brooks. "For Studio, Vampire Movie Is a Cinderella Story." The New York Times 20 Nov. 2008, New York ed., B1 sec. Print.
•
Hudson, Eileen D. Portland, Ore. 15th ed. Vol. 11. New York: Prometheus Global Media, LLC, 2001. 12. Print.
Gorman, Bill. "Ratings Notes for TBS, TNT, Cartoon Network; Including ‘The Closer,’ ‘Conan,’ ‘Men of a Certain Age’ & More - Ratings | TV by the Numbers." Tv by the Numbers. 5 Jan.
2011. Web. 1 Nov. 2011. <http://tvbythenumbers.zap2it.com/2011/01/05/ratings-notes-for-tbs-tnt-cartoon-network-including-the-closer-conan-men-of-a-certain-age-more/77466/>.
•
McLennan, J. F. The Philosophy of Sustainable Design. New York. Penguin. 2004, Print.
•
“Portland Fashion Week.” http://www.portlandfashionweek.net/news/2007/bookmoda.htm.
• October 19-24,2007. Web. 19 October 2011.
http://www.portlandmonthlymag.com/style-and-shopping/. SAGA City Media, Inc. n.d. Web. 12 October 2011.
“About Nike.” http://nike.com. N.p., n.d. Web. 22 October 2011.
•
“About Adidas.” http://adidas.com. N.p., n.d. Web. 22 October 2011.
“About Us: Columbia Sportwear Company.” http://columbia.com. N.p., n.d. Web. 22 October 2011.
“From Our Founder.” http://www.earthtec.com/our_story/founder. Dennis Randall. N.d. Web. 16 October 2011.
•
Netherby, Jennifer. “Portland’s Fashion Industry Feels Growing Pains.” http://www.oregonbusiness.com. N.p. 2010 December. Web. 18 October 2011.
Moin, David.” Pendleton to Launch New Line for the Bridge Market” WWD Issue 12/27/2010. http://www.pendleton-
usa.com/custserv/custserv.jsp?pageName=Dec2010PortlandCollection&parentName=AboutUs. 26 October 2011.
http://bls.gov. United States Government. 18 Aug 2011. Web. 11 October 2011.
•
http://etsy.com. “Ms. Wood”. N.d., n.p. Web. 18 October 2011.
Yeager, Angela. http://oregonlive.com. “Oregon State University senior named 'Emerging Designer' at Portland Fashion Week”. 12 October 2011. N.p. Web. 16 October 2011.
•
http://amaiunmai.com. “About”. N.p. 2006. Web. 18 October 2011.