3. The Problem
During exam season, the library is overcrowded.
Security is strict with students bringing food and beverages.
No seats are available for group study sessions.
Students run out of options on where to study/ do work in.
Leads to students losing time on studying.
4. THE IDEA
Create a sole outlet to allow
students to easily access a
source for places to study
in.
5. INSTAGRAM
@NYCStudyRoom
- will put a picture of what the IG
account looks like
This outlet will target students
who enjoy studying anywhere
but the library - cafes and
coffee shops to be exact, or
those who are looking for a
change of studying
environment.
6. @nycstudyroom
Create an Instagram account informing students about
different locations to study with added bonus of
availabilities of coffee and other beverages, and snacks
and other food options
@nycstudyroom
Pictures will show what the locations looks like.
Recommend some menu items to order
Share current offers and deals at coffee shops
7. Requirements
Location must be near Baruch College - downtown +
midtown
Wifi and outlets for laptops
Coffee and other menu items
Seating arrangements that are ideal for a study atmosphere
13. Plans for the Future
Continue to post new study locations on @nycstudyroom
Develop partnerships with local coffee shops
Possibly expand to other boroughs