1. 1

2. TABLE OF CONTENTS
1. India Nutrition and Dietary Supplements Industry
1.1. Industry Overview
1.2. Nutraceuticals Market
1.2.1 Market Size
1.3. By Industry Segments
1.3.1. Functional Food supplements
1.3.1.1. Herbal Supplements
1.3.1.1.1 Market Size
1.3.2. Functional Beverages
1.3.2.1. Sports Nutrition
1.3.2.1.1. Market Size
1.3.2.1.2. Dietary/Nutritional Supplements
2. Scope for New Entrants
2.1. Affordability of Nutraceutical Products
2.2. Marketing of Dietary Supplements through Various Sources
2.3. Opportunity in Online Marketing
3. Industry Trends and Developments
3.1. Nutritional Supplement Shopping Portal
3.2. Regulatory Environment in Dietary Supplements Industry
3.3. Vitamin C Pricing Affecting Quality and Availability
3.4. Vitamin B Demand
3.5. Move of Leading Dietary Supplements Suppliers
4. India Macro Economy Environment
4.1. GDP Recovery and Growth
4.2. Population
4.3. Exports/Imports

3. 5. Growth Drivers
5.1. Aging Population
5.2. Annual Disposable Income
5.3. Internet Users
5.4. Healthcare Spending
5.5. Affluence of working population with changing lifestyles
6. Company Profiles
6.1. Amway India
6.1.1. Business Overview
6.1.2. Financial Performance
6.1.3. Business Developments
6.2. HerbaLife Ltd.
6.2.1. Business Overview
6.2.2. Financial Performance
6.2.3. Business Developments
6.3. Dabur India Limited
6.3.1. Business Overview
6.3.2. Financial Performance
6.3.3. Business Developments
7. Future Outlook of India Nutraceuticals Industry
8. Appendix
8.1. Forecast Methodology
8.1.1. Data Collection Methods
8.1.2. Approach
8.1.3. Multi Factor Based Sensitivity Model
8.1.4. Final Conclusion
8.2. Abbreviations

4. 8.3. Disclaimer
LIST OF FIGURES
Figure 1: Nutraceuticals Market Structure
Figure 2: Value Chain Analysis
Figure 3: Nutraceuticals Market Segmentation (2010)
Figure 4: India Nutraceuticals Market by Value (2006-2010)
Figure 5: Functional Food Supplements Segmentation (2010)
Figure 6: India Herbal Supplements market by value and Forecast (2006-2015F)
Figure 7: India Sports Nutrition Supplements market by value and Forecast (2006-2015F)
Figure 8: Vitamin and Dietary Supplements market by value and Forecast (2006-2015F)
Figure 9: India GDP at current prices (2006-2015F)
Figure 10: Total Population (2006-2015F)
Figure 11: Amway India Total Revenues (2006-2010)
Figure 12: Dabur India Total Revenues (2006-2011)
Figure 13: India Nutraceuticals Market Forecast by Value (2011-2015)
LIST OF TABLES
Table 1: Export/Import Statistics (2006-2010)
Table 2: Labor Participation Rates by gender and by age group in India

5. EXECUTIVE SUMMARY
The Indian nutraceutical market is mainly dominated by pharmaceuticals and FMCG
companies with very few companies that only specialize in nutraceutical products. Increasing
health consciousness and improved incomes and standard of living has boosted the growth of
the Nutraceuticals markets in India, making it one of the fastest growing segments.
The nutraceuticals market in the country is showing a continuous growth trend despite the
economy downturn and rising inflation rate. Sports nutrition is a promising market in India;
its protein based sports nutrition products have gained popularity. It is also attracting foreign
players to enter into the market through collaborations. By 2015 it will reach to USD ~
billion (supported by positive economy outlook) with a CAGR 16.24% (2010-2015).
In recent past many changes have occurred in spending habits of the urban population of the
country, they have become more health conscious. Gymnasiums, health clubs, yoga centers
are contributing in growing vitamins and dietary supplements demand.
The nutraceuticals market has recorded sales of USD ~ million in 2010 grew by 26.95% from
results in 2009. During 2008 and 2009 sales volume and so as turnover of the industry was
low although industry showed a positive trend led by aging population and increasing chronic
diseases. Industry is growing with a CAGR 18.90% from 2006-2010.
• The vitamin and dietary supplement retail sales have reached USD ~ million in 2010,
and is expected to cross USD ~ million by 2015.
• Urban consumers represent 67.00% of the vitamin and dietary supplement market,
versus 33.00% attributed to rural consumers.
• In the food supplement category, the major share is held by herbal food products and
supplements which valued at USD ~ billion in 2010, closely followed by functional
digestives
• The herbal supplements market in the country reached to USD ~ million in 2010 with
USD ~ million herbal raw materials and medicines exported by India. Further retail
sales of herbal supplements expected to grow with a CAGR 3.57% (2010-2015)
reaching to USD ~ million by 2015.
• Presently, the Indian sports nutrition market is valued at USD ~ million growing with
a CAGR 1.45% from 2006-2010.

6. Scope of the Report
• The present report helps to analyze overall nutritional and dietary supplements market
in India with detailed study of market by segments (Functional food supplements,
functional beverages and dietary supplements) and further segmented into vitamins,
herbal supplements and sports nutrition products.
• Report also helps to analyze macro economy environment and driving forces
accounting for change in demand and production.
• We have also discussed recent industry trends which may bring changes in future of
the industry or its segments.
• Report also summarizes scope for new entrants and existing domestic players.
• Company profiles will help to understand leading players in the market, their business
and financial status.