Nuffield Health conducted social listening over a two month period, analyzing mentions across various user-generated platforms. For theatre practitioners, they found 789 mentions, with 86% neutral, 1% negative and 13% positive. Most discussions occurred on job sites and closed professional groups. For GPs, there were more public discussions on blogs and social media. GPs are embracing social media more and seek to share expertise online, while professional bodies have provided guidance on its appropriate use. Nuffield could better leverage staff profiles and engage in industry discussions on platforms like Twitter, Facebook, and LinkedIn.

1. Nuffield Health
Social Listening

2. Social Listening – Nuffield Health
Over a two month period
Footprint
Across the one month period of review, our data search revealed 1492
mentions were made in user generated environments
Breakdown
88% of these were considered neutral
4% of these were considered negative
8% of these were considered positive

3. Sentiment by Page Type
Chart Title
900
800
700
600
Axis Title
500
400
300
200
100
0
Blog Facebook Forum General Image News Review Twitter Video
Positive 2 31 3 1 0 12 0 62 4
Neutral 55 275 45 16 5 112 1 803 10
Negative 3 6 2 1 0 15 0 29 0

4. Top line conversations
•These are the key words linked to the conversations
•The larger the word, the more frequently it comes up in
conversations

5. Top Authors

6. Glass Door
Only 2 reviews

7. Reviews

8. Theatre Practitioners
• National shortage
• 2 years further study after general registration
• Funding the course is an issue
• Some NHS trusts offer funding for training

9. Social Listening - Theatre Practitioners
Over a two month period
Footprint
Across the one month period of review, our data search revealed
789 mentions were made in user generated environments
Breakdown
86% of these were considered neutral
1% of these were considered negative
13% of these were considered positive

10. Theatre Practitioners – Top Sites
• Most of the mentions where job related – websites advertising
jobs
• Other mentions were found in professional groups, most of these
are members only so they will not appear in social listening

11. Professional Group example – Association for
Preoperative Practise

12. AfPP on Social Networks

13. Theatre Practitioners - Top line
conversations

14. Nuffield Careers on Twitter?
Under Hannah
Roberts so not
easy to find

15. Overview – Theatre Practitioners
• Although social listening did not bring up many
conversations taking place within ‘Theatre
Practitioners’ there is still conversations
happening
• There are a few professional groups that
discussions are taking place – these are
members only
• Current staff could post on behalf of Nuffield

16. Social Listening – Health Assessment
Doctors (GPs)
• There was a lot more mentions for GPs – blogs, groups
and social media and not all closed to the public
• Social Media and Doctors is a hot topic at the moment
• Some websites aimed at doctors—for example, Superego
Cafe, the BMJ Group’s doc2doc, and doctors.net—have
specific forums for discussing clinical cases
• On doc2doc members need to provide proof of relevant
medical qualifications before gaining access to a closed
clinical forum – but not all groups are

17. Hot Topic

18. Social Media Example
Small Scottish island
of Jura had taken to
social media to
recruit a GP made
headlines in the UK
earlier after the ad
was posted on a
Facebook page
entitled Perfect
Practice: Idyllic
Island GP vacancy

19. Social Media Example

20. Social Media Example

21. GP Blog examples
http://www.gponline.com/home/ is home to many blogs – some
examples

22. More Blogs

23. Overview
• GPs are more likely to have public blogs
• They like to be seen as experts in their fields
• More and more are embracing social media
• Most of the professional bodies have issued
guidelines around the use of social – none of
them have suggested not using it

24. Example of Staff on Twitter

25. Empty Twitter accounts

26. LinkedIn

27. Example of
staff on
Facebook