1. NUDGE TO TACKLE OBESITY AMONGST
INDIAN YOUTH
- Padmavathy Dhillon, IIMC

2. DESIRED BEHAVIOR CHANGE
• Intends to tackle the obesity challenge by increasing the willingness
of the college students to attend regularly the student gymnasium
• Leads to burning of the excessive calories which is accumulated by
the monotonous lifestyle of the students like studying at one place,
watching movies and little or no movement
• Thus the desired behavior change is to increase the average
attendance of the gym classes of the student to the required level
which is 5 days a week

3. THE PRINCIPLE
• The nudge is based on the principle of
motivation by providing rewards and
monetary incentives

4. •
THE NUDGE
BADGES BASED ON THE AMOUNT OF HARD WORK AND COMMITMENT
– SILVER
– GOLDEN
– RUBY
– DIAMOND
GOLDEN BADGE:
- Those attending the gym 5 days a week i.e. 20 days/month (which is the
maximum attendance required) will have (i) their names mentioned on the roll
of honor as Golden badge winners for that month (ii) will be publicly awarded
(iii) will be given a reduction in fees for the next month like 10 percent fees off
(iv) will be awarded a reward point of 2 for that particular month
SILVER BADGE
- Those student(s) whose attendance is lower than the Golden Badge winner but
greater than 16 days/month ( which is 4 days a week and one less than the
maximum-5) will be only (i) awarded a Silver badge and have their names
mentioned on the roll of honor as Silver badge winners for that month (ii) will
be awarded a reward point of 1 for that particular month
- Others whose attendance is lower than golden and silver badge will not be
given anything and zero reward points for that month

5. •
RUBY BADGE:
- This badge is for those students whose names figure maximum number of times in the
golden and the silver badge category for six months. i.e. they are those people who have
scored the maximum reward points over a course of six months.
These people will (i) their names mentioned on the roll of honor as Golden badge winners
for that month (ii) will be publicly awarded (iii) will be given a further reduction in fees for
the next month . This time a bit higher than the ruby badge winners i.e. 15 percent
•
DIAMOND BADGE:
- This is the best amongst the all but for this a lot of hard work is needed. This is for those
students who have scored the maximum reward points over a course of one year i.e. 12
months.
These people will (i) their names mentioned permanently on the roll of honor as Diamond
badge winners for that particular academic term (ii) will be publicly awarded on the ANNUAL
CONVOCATION DAY (iii) will be given an award of money to buy their favorite sports
equipment and a free package for a SPA

6. •
RUBY BADGE:
- This badge is for those students whose names figure maximum number of times in the
golden and the silver badge category for six months. i.e. they are those people who have
scored the maximum reward points over a course of six months.
These people will (i) their names mentioned on the roll of honor as Golden badge winners
for that month (ii) will be publicly awarded (iii) will be given a further reduction in fees for
the next month . This time a bit higher than the ruby badge winners i.e. 15 percent
•
DIAMOND BADGE:
- This is the best amongst the all but for this a lot of hard work is needed. This is for those
students who have scored the maximum reward points over a course of one year i.e. 12
months.
These people will (i) their names mentioned permanently on the roll of honor as Diamond
badge winners for that particular academic term (ii) will be publicly awarded on the ANNUAL
CONVOCATION DAY (iii) will be given an award of money to buy their favorite sports
equipment and a free package for a SPA