Endeca OAUG SIG Webinar: Combining Oracle Business Intelligence and Data Discovery for Powerful Decision-Making

Endeca SIG Webinar:
Combining Oracle Business
Intelligence and Data Discovery for
Powerful Decision-Making
February 19, 2015

Details About Today’s Webinar
• Submit your questions in the Questions box on the bottom right of
your screen
• Your name and questions will not be accessible to other webinar
participants
• A copy of the presentation will be available after the webinar to
attendees
• These slides represent the work and opinions of the presenter and
OAUG makes no representations or warranties with respect to the
ideas or techniques contained in this document

Agenda
• Endeca SIG and Presenter Introductions
• Combining Data Discovery and BI for
Powerful Decision-Making
• Questions

Introducing Your SIG Leadership
• Kirby Lunger, Co-Chair is the Chief Sales & Marketing Officer at Performance Architects. She
maintains over 18 years of experience in the consulting, internet services, and software markets at
organizations She is a frequent presenter at industry events and writes for groups such as
Association for Financial Professionals (AFP), BeyeNetwork, ComputerWorld, Enterprise Systems,
Information Management, The National Association of College and University Business Officers
(NACUBO), NICSA, and The Data Warehousing Institute as well as local and national Oracle events
such as Oracle OpenWorld and the Northeast Regional Higher Education Users Group
(NERHEUG).
Today’s presenter includes:
Other leadership roles include:
• George Somogyi, Co-Chair
• Ramesh Kumar, Subcommittee Chair
• Jeff Reid, Subcommittee Chair

Endeca SIG Focus
• The goal of the Endeca SIG is to provide information to help you enhance your knowledge about the
Endeca suite of products, such as Oracle Commerce, Oracle Endeca Information Discovery
(OEID), and Oracle E-Business Suite Extensions for Oracle Endeca
• Why should you join OAUG and participate in the Endeca SIG? Benefits include:
– Education and Training. Access regularly-scheduled webinars from Oracle’s product teams
and Endeca customers and partners
– Networking. Connect with your peers and other leaders in the Endeca customer and partner
community both through the SIG’s social media channels as well as through attending events
such as the Endeca SIG group meetings at OAUG Collaborate and Oracle OpenWorld
– Professional Development. Apply for a volunteer role and take advantage of the opportunity
to participate in areas such as communications, recruiting or facilitating a domain area that you
might not get to work on in your “day job!”

Important SIG News
• Endeca OAUG SIG Webinar: Insider's Guide to Collaborate 2015
– Tuesday, March 31st, 3:30 – 4:30 PM EST
– Register here: https://attendee.gotowebinar.com/register/7998311938949605890
– Join the Endeca SIG team to learn what we think are the “short list” of key product
and case study sessions at Collaborate for Oracle Endeca Information Discovery
(OEID), including the Oracle E-Business Suite Extensions for Oracle Endeca) and
Oracle Commerce, as well as some Oracle highlights and trends that we think will be
a focus at the conference. Also, if you’re new to Collaborate – or even if you’re a
repeat attendee - we’ll share some of our insider tips on how to make the show as
productive and as fun as possible!
• Endeca SIG meeting: COLLABORATE 15
– Tues April 14th, 2:00 – 3:00 PM, Room Jasmine A, Session ID: 10074
– Register here: https://collaborate.oaug.org/

Introducing Today’s Presenters
• Jim McHugh, VP Private Sector, NuWave
• Rob Castle, Chief Technology Officer, NuWave
• Colonel Bobby Saxon, Division Chief Global Force
Management, U.S. Army

February 19, 2015
Combining Business Intelligence
and Data Discovery
for Powerful Decision-Making
Jim McHugh, VP Private Sector, NuWave
Rob Castle, Chief Technology Officer, NuWave
Colonel Bobby Saxon, Division Chief Global Force Management, US Army

Agenda
NuWave Overview
• Service Offerings
• Customers & Markets
• Oracle Product Expertise
EMDS Analytics
Challenge
• Army Data Challenge
• OBIEE Strengths
• Endeca Strengths
• Side-by-Side
Vilocity
• The Need
• Challenges
• Demo
• Key Benefits
Summary
• Review
• Questions & Answers

NuWave specializes in helping our customers…
…harness their data,
regardless of scale, and
drive actionable
information into the
hands of decision
makers.
…make better
decisions by helping
them to optimize their
ability to leverage data
and turn it into
actionable insight.
…achieve ROI on
their technology
investments by
creating integrated
platforms that are more
effective and easier to
use.
DATA WAREHOUSING EXTRACT, TRANSFORM,
AND LOAD (ETL)
ENTERPRISE DATA
INTEGRATION
ORACLE ENDECA
INFORMATION DISCOVERY
& GUIDED SEARCH
ORACLE BUSINESS
INTELLIGENCE ENTERPRISE
EDITION (OBIEE)
GEOSPATIAL
ANALYTICS
PREDICTIVE
ANALYTICS
PLANNING & ADVISORY
SERVICES
DEVELOPMENT SERVICES INTEGRATION SERVICES
Our solutions in these areas help our customers achieve their business goals.

OUR SOLUTIONS ADDRESS CHALLENGES ACROSS SEVERAL MARKETS
We leverage experience and best practices across markets to benefit our customers.
We help our customers with complex topics such as data
warehousing, ETL, business intelligence and analytics
solutions in areas like fraud, waste, and abuse, criminal
records checks, and force readiness.
Ryan Legge
Vice President
(443) 756-1720
rlegge@nuwavesolutions.co
m
Jim McHugh
Vice President
(703) 334-1313
jmchugh@nuwavesolutions.co
m
Current and Past Customers
We help our customers gain efficiencies and competitive
advantages by achieving return on their technology investments,
which in today’s economy can be a matter of survival.
GSA
Current and Past Customers
Federal IT
Program of the Year
Army State Dept.
NIH
NY DCJS NY State Police
Census
FBI
IRS
JIEDDO
DIA
NSA
NGANRODHS
JSSOCOM
Public Sector Private Sector
Export/Import
Bank of the US

Oracle / NuWave Partnership
. . . From core technology to the latest BI/Analytics products.
• Pillar Partner Business Analytics
• Specialized in Endeca
• Path for OBIEE Specialization
• Oracle Reseller

US Army Data Challenge
• 3,500 + documented IT systems
o NIPR (unclassified) and SIPR (classified)
o Unknown number of platforms w/unique access requirements
• Over 10,000 units (w / ~70,000 derivative units)
• 1.1 million + soldiers
o Three components (Active, Reserve, National Guard)
o Hundreds of Career Management Fields (CMFs) and subsets
• Millions of pieces of equipment (large and small)
• Thousands of training events
• “Real-time”, “Near-time”, “Some-time”
• Metrics, metrics, metrics…
What is EMDS
Enterprise Management Decision Support (EMDS) is a web-
enabled, data warehouse solution that provides Army
Senior Leaders with near-time access to visually-driven,
dashboard displays of complex and difficult to access, unit
readiness and personnel resourcing data for the US Army.
Information needed to respond to an ever changing, complex world.

EMDS Systems View
OBIEE 11g
• Graphs
• Charts
• Information
Metrics
• Customizable
Dashboards
Dashboards
Integrator Server
CLOVER ETL
ENDECA Info. Discovery
2.3
User
Login
TomcatWeblogic
• IE7
• IE8
• IE9
• Firefox
Oracle
Access
Manager
Oracle DB
Data
Warehouse
Data Sources
JDBC, EM4, XML,CSV, Web Service, Flat FileNIPR SIPR
Integrator Server
Clover ETL
Common Enterprise
Information Model
Reporting
• BI Publisher
• BI Office
• ENDECA Studio
Discovery
ENDECA Server

Oracle Business Intelligence Enterprise Edition OBIEE
• REPORTING SOLUTION PEDIGREE: Structured Data Solution (BI
Systems, ERP, OLTP, Data Warehouses)
• INTERACTIVE DASHBOARDS: Provides fully interactive dashboards and
reports with a rich variety of visualizations
• SELF-SERVE INTERACTIVE REPORTING: Enables business users to
create new analyses from scratch or modify existing analyses without
any help from IT
• ENTERPRISE REPORTING: Allows the creation of highly formatted
templates, reports, and documents such as flash reports, checks, and
more
• PROACTIVE DETECTION AND ALERTS: Powerful, near-real- time,
multi-step alert engine that can trigger workflows based on business
events and notify stakeholders via their preferred medium and channel
• ACTIONABLE INTELLIGENCE: Turns insights into actions by providing
the ability to invoke business processes from within the business
intelligence dashboards and reports
• MICROSOFT OFFICE INTEGRATION: Enables users to embed up-to-the-
minute corporate data in Microsoft PowerPoint, Word, and Excel
documents
• SPATIAL INTELLIGENCE VIA MAP-BASED VISUALIZATIONS: Allows
users to visualize their analytics data using maps, bringing the
intuitiveness of spatial visualizations to the world of business
Features and Benefits
Bottom Line
• Most complete, open and integrated BI tool on the market today; LARGE customer base.
• Common infrastructure enterprise reports, scorecards, dashboards, ad-hoc analysis, and
OLAP analysis
• Rich visualization, interactive dashboards, a vast range of animated charting options,
OLAP-style interactions and innovative search, and actionable collaboration capabilities
• Proven service-oriented architecture that integrates with existing IT infrastructure
OBIEE is a powerful BI Tool with a large user base!

Oracle Endeca Information Discovery OEID
• SEARCH BASED PEDIGREE: Unstructured Data Solution
• SELF-SERVICE DATA DISCOVERY: enables business users to easily create,
configure, and securely share discovery applications within the context of
enterprise governance and security.
• ROBUST DATA INTEGRATION: enabled through industrial-strength tools
that make it easy for business users and IT to acquire, ingest, and enrich
information.
• DEEP TEXT ANALYSIS: offers organizations the ability to mine text in
multiple languages, providing users the agility to collaborate across multiple
geographies, increasing innovation and confidence in decision-making.
• Text Enrichment: extracts people, places, orgs, quotes, themes and
summarizing documents for automatic creation of abstracts.
• Text Enrichment with Sentiment Analysis: includes natural language
processing to identify sentiment for the extracted entities.
• FACETED SEARCH: helps find answers to questions you didn't know to ask
• FULL-TEXT SEARCH: can show correlations within text fields and against
structured fields
• INVESTIGATIVE ANALYTICS SOLUTION
Features and Benefits
Bottom Line
• Easily combine structured, semi-structured & unstructured content in a single analytics
environment
• Allows business users to quickly explore all relevant data
• Quick time to value even with evolving demands
• Self service / Less IT interaction (waiting)
OEID is a powerful information discovery tool with a growing user base

Two independent and powerful tools, both widely used…
• Users are reluctant to embrace disconnected systems, resulting in low productivity, high learning curves, and increased frustration.
• Customers are reluctant to throw away existing solutions that meet many of needs to add new capabilities.
…across Public and Private Sector customers who have invested heavily.
The Problem
Structured and unstructured data
Fast answers to new questions
New questions require exploration, new information
Structured data
Proven answers to known questions
Insights yield new metrics to monitor, data to integrate

Users want BOTH capabilities….
Questions You
Knew To Ask
Questions You
Didn’t Know Would
Matter
Actionable Info
Known Sources
Known Views
Multiple Sources Multiple Views
…but they don’t want to start over, and they want them to work together.

Some customers are reluctant to change…
• MULTIPLE APPLICATIONS: Two independent
products
• Different UI
• Multiple logons
• Filters/navigation
• Customizable dashboard
• EXISTING OBIEE INVESTMENT: don't want to
lose existing capability which is working
• KPI’s: Need to challenge existing KPIs to ensure
they are still measuring the health and
performance of the company
• UNSTRUCTURED DATA: Need to expose
unstructured data (comments, feedback, etc.)
into our analytics
CHALLENGES
…a NuWave Solution that combines the
power of OBIEE and OEID into a single user
interface, providing:
• Single Logon
• Consistent UI
• Consistent Filtering/navigation
• Measurement of KPIs
• Access to Unstructured Data
…………………...

Summary of Benefits
…a NuWave Solution that combines the
power of OBIEE and OEID into a single user
interface, providing:
• Single Logon
• Consistent UI
• Consistent Filtering/navigation
• Measurement of KPIs
• Access to Unstructured Data
“This is a phenomenal vision and solution
that bridges the gap between the
questions you know you need to ask
(OBIEE) and the fast answers to new
questions that data discovery (OEID) can
surface.”
- Greg Bleers, Oracle Pre-Sales Engineer

Agenda
NuWave
Overview
• Service Offerings
• Customers & Markets
• Oracle Product Expertise
EMDS Analytics
Challenge
• Army Data Challenge
• OBIEE Strengths
• Endeca Strengths
• Side-by-Side
Vilocity
• The Need
• Challenges
• Demo
• Key Benefits
Summary
• Review
• Questions & Answers

Two independent and powerful tools, both widely used…
… combined to provide the true power of BI with the agility of Data Discovery!
The Problem
• Users are reluctant to embrace disconnected systems, resulting in low productivity, high learning curves, and increased frustration.
• Customers are unwilling to throw away existing solutions that meet many of their needs just to add new capabilities.
• Client sees substantial value in adding data discovery to the existing OBIEE reporting solution

Questions?
NuWave Contacts
Jim McHugh
jmchugh@nuwavesolutions.com
Rob Castle
rcastle@nuwavesolutions.com
U.S. Army Contact
Colonel Bobby Saxon
william.m.saxon.mil@mail.mil
Endeca SIG Contact
Kirby Lunger
kirby.lunger@performancearchitects.com
Keep in Touch!
Endeca SIG Resources
Oracle Applications Endeca SIG
LinkedIn Group
Endeca SIG web site

Endeca OAUG SIG Webinar: Combining Oracle Business Intelligence and Data Discovery for Powerful Decision-Making

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Endeca OAUG SIG Webinar: Combining Oracle Business Intelligence and Data Discovery for Powerful Decision-Making