1. YOUR GUIDE TO
2013
NPWartworkbyLesLaRue
SEPTEMBER
2-6, 2013
Table of Contents
2 Publisher’s Note
3 Online Survey
4 Partner With Sponsors
5 Thank You 2013 Sponsors
6 Celebrate in Your Company
7 Become an NPW Supporter
8 Use Social Media to Promote NPW
9 Celebrate in Your Community
10 Enter NPW Contests
12 Chapter Media Outreach
13 MCMMNED Volunteer Program
14 Win Scholarships
15 Show Your Spirit With NPW
Merchandise
16 Calendar of NPW Deadlines
NPW Guide by Joshua White,
Public Relations Coordinator for APA

2. Dear APA member,
I look forward to National Payroll Week®
every
year. It’s a time to celebrate everything payroll
professionals provide year-round to ensure workers
are paid accurately and on time and America’s vital
programs are funded. In order to help plan your 2013
celebrations, the APA has crafted this handy guide, where you’ll find useful tips,
ideas, and more to get the most out of your NPW celebration for 2013.
To jump-start the celebrations, share your opinions on the latest trends
impacting payroll by participating in the “Getting Paid In America” survey. The
online survey isn’t limited to just payroll professionals, so I encourage you to
spread the word to everyone you know. Each person who completes the survey
is automatically entered to win a free paycheck and a trip for two to Las Vegas!
Learn more about the survey on page 3.
Educate teens in your community about their paychecks and the payroll
withholding system by participating in MasterCard Money Matters National
Education Day. Find out how you can volunteer on page 13. Students can
also enter for a chance to win one of four scholarships by visiting www.
nationaleducationday.com. Find out more on page 14.
Give your NPW activities a boost by partnering with NPW sponsors. These
exceptional companies welcome the opportunity to team up with local APA
chapters to spread the NPW message. Learn how to connect with sponsors on
page 4.
Increase the effectiveness of your NPW celebrations with social media.
Learn how to use the right social media tools to help. See page 8 for more
details.
Promote your NPW event or cause in the local media and help increase its
awareness. Discover tips to get your event in the news on page 12.
Want to reward your chapter for promoting NPW in your community? Enter
NPW contests to receive great prizes like free registration to the 32nd Annual
Congress. See pages 10 and 11 for contest details and tips from the judges.
Gain recognition for celebrating NPW at your company by signing up as an
NPW Supporter. More details on page 7.
Happy National Payroll Week!
2 www.nationalpayrollweek.com
2013
Dan Maddux
Executive Director
American Payroll Association

3. Every year workers from across the
nation participate in the “Getting Paid
In America” survey, providing a glimpse
into how Americans are paid. Each
person who participates in the survey
is automatically entered
in a drawing for a free
paycheck and trip to Las
Vegas.
Promoting the survey is
a great way to spread the
word about NPW to family,
friends, and colleagues. The
2012 NPW Online Survey
Promotion Contest winner,
Judith Kaye Hahn, CPP,
came up with a variety of
ways to promote the survey
and NPW at her company
and in her community.
“I gained permission to
post a link to the online survey and NPW
artwork on our company intranet, as well
as our external website,” said Hahn. “I
also reached out to the local airport to
purchase space to run information on the
survey to reach non-members.”
Getting creative with crafts is an
effective and inexpensive approach to
spread the word about the survey.
“One year I made badges with the
information on them and handed them
out everywhere,” Hahn said.
The survey helps APA determine
workers’ opinions on the current payment
methods of American workers, as well
as promoting the payroll profession
to national media outlets such as USA
Today, The Wall Street Journal and
CNN.
Don’t forget to submit your efforts
for the NPW Online Survey Promotion
Contest for a chance to win a free trip
to the 32nd Annual Congress and other
great prizes. See page 11 for more
information.
2013
Voice Your Opinions and ‘Get
Paid’ With the NPW Survey
Each person who participates in the
survey is automatically entered in a
drawing for a free paycheck and trip
to Las Vegas.
NPW survey winner Marlena Glaze accepts her
winnings from APA Director Dave Young, CPA.
www.nationalpayrollweek.com 3

4. ”
“NPW sponsors play a key role in building
support for and awareness of the impact
payroll professionals have on the lives
of America’s workers. These outstanding
organizations often partner with local
chapters and individual members to ensure
that local NPW campaigns succeed.
Give your event the best chance to
succeed by contacting this year’s sponsors.
Visit www.nationalpayrollweek.com and
select “Team with Sponsors” under the
“How to Celebrate” menu to receive tips
on how to approach sponsors as well as a
sample thank you letter.
4 www.nationalpayrollweek.com
2013
Team Up With Sponsors to
Enhance Your NPW Event
ADP is proud to continue its
role as the exclusive Diamond
Sponsor of National Payroll
Week to help educate
America’s workers on their
paychecks and the payroll
withholding system.
Kelly Shanley,
Senior Director of Global
Events Marketing for ADP
Left: Accountemps, a Robert Half Company, teamed
up with APA’s Richmond Chapter for an open house
to celebrate NPW and payroll professionals.
Right: Paychex’ corporate payroll team
was honored for their service with an
ice cream social.

5. Thank You
2013 NPW
Sponsors
www.nationalpayrollweek.com 5
2013
Diamond Sponsor
Media Partners
Platinum Sponsors
Money Matters
National Education Day
Gold Sponsors
®
®
®
®

6. Companies nationwide celebrate NPW
by recognizing their payroll departments
for their contributions. There are numerous
opportunities within your company to
recognize your payroll staffers and
colleagues.
Some opportunities include hosting an
NPW party at the office.
“We organized an open house
where we handed out information about
NPW and served PayDay and 100
Grand candy bars,” said Jean Bateh,
who organized the NPW activities at
Technology Credit Union.
Other ideas to celebrate at your
office include decorating with
balloons, celebrating with an
NPW cake, and writing letters
of appreciation to payroll
personnel.
6 www.nationalpayrollweek.com
2013
Support NPW and Your
Payroll Professionals
”
“We organized an open
house where we handed
out information about NPW
and served PayDay and 100
Grand candy bars.
Jean Bateh, Technology Credit Union

7. www.nationalpayrollweek.com 7
2013
The special designation of NPW Supporter has been created for
companies that celebrate their payroll professionals during NPW.
NPW Supporters will receive recognition for their efforts in PAYTECH
magazine, in the commemorative NPW video shown at the Annual
Congress, and on the NPW website. To become a supporter, click
“Become an NPW Supporter” under the “How To Celebrate” menu on
the NPW website, and fill out the NPW Supporter commitment form.
Remember to upload your NPW celebration photos at www.facebook.
com/NationalPayrollWeek.
Become an NPW Supporter
The Office of Pay and
Retirement Services
Milwaukee Center for Independence
Technology Credit Union
In appreciation for signing up as an
NPW Supporter, APA will:
• Link to your corporate website from
www.nationalpayrollweek.com.
• Recognize your company in PAYTECH
magazine’s NPW issue.
• Recognize your company in the NPW
video shown during APA’s Annual
Congress.

8. Increase the awareness of NPW and your
NPW activities by promoting them on social
media. Social media sites such as Facebook
and Twitter are a great way to reach people
online.
Facebook is an excellent resource to
help promote your chapter’s NPW festivities.
First, consider creating a Facebook
page for your chapter, if you haven’t
already. Setting up a page is easy.
Just visit Facebook’s Help Center at
www.facebook.com/help for steps to start
your page.
Once you’ve started your page, some
basic tips to create a vibrant community
include:
1. Promote your page—invite everyone in your
chapter to “Like” your page, and also add a
link to your Facebook page in your chapter
newsletters, emails, and in any other place
that you normally communicate with chapter
members. Don’t be discouraged if you don’t
have a huge number of “likes.” Aim for a fun,
active group and the size of your group will
grow with time.
2. Get the word out—Send “Status Updates”
to your followers on Facebook about all the
great things your chapter is doing for NPW.
Attach a photo to your updates whenever
you can to make them more eye-catching.
3. Make your events interactive—create
Facebook “Events” to promote and invite
people to join your NPW celebrations.
Chronicle your event by uploading
pictures to your NPW Facebook page to
show everyone how you celebrate NPW
in style. You can also upload your photo
to APA’s NPW page, www.facebook.com/
nationalpayrollweek.
Twitter is another great social media
site to use to promote NPW. First, set up
a username for your chapter, if you
haven’t already. To get started, visit the
Twitter Help Center at support.twitter.
com. Once you’ve got a username, a
few things you can do with the tools include:
1. Promote your Twitter account—like Facebook,
you’ll want to invite your chapter members and
friends to ”Follow” your username, and add a
link to your account on your chapter’s website,
and in its newsletter, emails, and in any other
communication tools for your chapter.
2. Promote your events—send out regular
tweets with updates on when and where
your NPW celebrations will happen.
3. Share interactive photos—share photos of
your NPW celebrations with your followers
by uploading them on Twitter.
4. Have fun—share the type of things you’d
want to see and comment on. Remember,
Twitter limits messages to 140 characters so
creativity is a must when sending out Tweets.
For more ideas on how to promote
NPW using social media, visit the NPW
Facebook page at www.facebook.com/
NationalPayrollWeek.
8 www.nationalpayrollweek.com
2013
Spark Interest Through Social Media

9. National Payroll Week is the perfect time to make a
difference in your community. During NPW, many
chapters and individuals volunteer their time and
expertise to give back to those who need it most.
“I enjoy volunteering,” said Wilma Parker,
Atlanta Chapter. “If there is an opportunity to give
back, I try to work it into my schedule. Everybody
needs help.”
For National Payroll Week 2012, the Atlanta
Chapter participated in Dress for Success One Suit
Weekend, among other activities.
“The chapter collected women’s business suits
for unemployed women to use at interviews,” said
Parker. “We also collected food, school supplies,
and donations for the Atlanta Community Food
Bank.”
MasterCard Money Matters National Education
Day is another great volunteer opportunity for
individuals and chapters. In 2012, more than 650
member volunteers participated in the program. For
more information on MasterCard Money Matters
National Education Day, visit page 13.
Remember to submit your efforts for the
Educational Outreach and Community Service
Contest, as well as the National Education
Champions regional contest. See page 11 for
contest details. Upload the photos of your volunteer
efforts to the NPW Facebook page at www.
facebook.com/NationalPayrollWeek. To find out
more on how you can celebrate in your community,
visit www.nationalpayrollweek.com and click
“Celebrate in Your Community,” under the “How To
Celebrate” menu.
www.nationalpayrollweek.com 9
2013
Serve Your Community During NPW
Top: The Atlanta Chapter reached more than
850 students during MasterCard Money
Matters National Education Day. Middle: The
Houston Chapter provided 14 filled backpacks
for children. Bottom: The Greater Nashville
Chapter donated food and their time to the
American Cancer Society Hope Lodge.

10. Do you go all out for NPW? Receive recognition for
your efforts by entering in the 2013 NPW contests. By
entering, you have a chance to win a free registration
to the 32nd Annual Congress, free APA courses and
webinars, and recognition in PAYTECH.
Read on for contest details as well as tips from
past winners and judges. For more information
including contest deadlines, see page 16.
Chapter Promotion Contest
The NPW Chapter Promotion Contest encourages
enthusiastic payroll pros to showcase their dedication
to National Payroll Week.
Entering is easy! Simply select your chapter’s
name from the drop-down
menu when ordering
National Payroll Week
merchandise to earn
credits. The chapter that
earns the most credits
wins! NPW items
must be ordered
by August 23 to
qualify. Prizes include
registration to the 32nd Annual Congress, free APA
webinars, and a copy of The Payroll Source®
.
Local Government Outreach Chapter Contest
Encourage your local government to recognize NPW
in your area and win! Reach out to government
officials in your city, county, and state for an official
NPW proclamation acknowledging NPW and payroll
professionals.
For tips, sample letters, and proclamation
language, head to www.nationalpayrollweek.com and
click “Request a Proclamation” under the “Tools” menu.
Winning chapters receive a free registration to the 32nd
Annual Congress and a copy of The Payroll Source.
Submissions are due no later than September 25.
Educational Outreach and
Community Service Chapter Contest
Does your chapter love giving back to the
community? This contest recognizes and rewards
chapters for the extraordinary effort they’ve
put into giving back to their community during
National Payroll Week. Winning chapters can
receive great prizes, including a free registration to
the 32nd Annual Congress and a copy of The Payroll
Source. All submissions are due by September 25.
Chapter Photo Contest
Chronicle your chapter’s NPW celebrations using
photos to win this contest. To enter, simply submit
your three best NPW-related photos. Channel your
inner artist by highlighting National Payroll Week
as creatively as possible for the best chance to win.
Contest winners will have their photo displayed in
PAYTECH. All entries are due by September 25.
10 www.nationalpayrollweek.com
2013
Win Free Payroll Education
Tips from the judges
• Show off the spirit of
NPW in your photos.
• Ensure the photo is crisp
and clear.
• Include the NPW
artwork, logo, or theme.
The Houston Chapter won First Place in the 2012 Chapter
Photo Contest with their theme, “No Mystery in Payroll.”

11. Activity Ideas
• Organize an NPW-related game
to bring attention to payroll.
• Teach paycheck basics to teens
for MasterCard Money Matters
National Education Day.
• Host a donation drive to increase
community involvement.
Local Media Outreach Chapter Contest
Gain local media coverage for National
Payroll Week and your chapter. Prizes
include free registration to the 32nd Annu-
al Congress and a copy of The Payroll
Source. Send all entries to APA’s Chapter
Relations department by September 25
to qualify. For insights on how to properly
reach out to the media, see page 12.
Online Survey Promotion Contest
Individuals and chapters are eligible to
win this contest. To compete, promote
the “Getting Paid In America” survey
everywhere you go. The entries with
the most original and effective outreach
efforts will win fantastic prizes from APA,
including a free registration to the 32nd
Annual Congress. The deadline for entry
is September 25.
National Education (Regional) Contest
Crown your region education champion!
The region with the most students taught
during MasterCard Money Matters Nation-
al Education Day will take home the crown.
Go to www.nationalpayrollweek.com
to register as a volunteer. Contact local
schools or youth groups about teaching
paycheck basics for MasterCard Money
Matters National Education Day. Use the
special curriculum supplied by the APA to
educate local teens about their paychecks.
To receive credit, go to www.nation-
alpayrollweek.com, highlight the “How To
Celebrate” tab, and click on “NPW Con-
tests” to fill out the “National Education
Champions Contest” form. You’ll receive
one RCH for teaching, and the region with
the most participants wins. The deadline to
enter is September 25.
Individual Activity Contest
Reward yourself for increasing awareness
of National Payroll Week by entering this
contest. Individual entries are accepted
for events that include any combination of
contest categories including educational
outreach and community service, local gov-
ernment outreach, and media outreach. All
entries are due to APA’s Chapter Relations
department by September 25.
www.nationalpayrollweek.com 11
2013
The Atlanta Chapter won First Place in the Local Government
Outreach Chapter Contest in 2012.
Tips from the judges:
Media Outreach
• Include copies of any
media coverage you
received.
• Include photos of
chapter members
being interviewed
or your event being
covered by media.
• Let us know how
many people were
reached.
• Let us know about
your efforts, even
if you didn’t get
any coverage.
Include samples of
the materials you
provided to local
media.

12. National Payroll Week continues to grow each
year, due in large part to local chapter media
outreach efforts. Continue to spread awareness
of NPW, your chapter,
and the payroll profession
by contacting local media
during NPW 2013. The
following tips can help
you to successfully spread
the word:
Choose Your Story
Reporters work with lim-
ited resources and seek
stories that are relevant to
their audience. Observe
local TV, radio, and news-
papers to better under-
stand what they report on,
and to create a story that
fits their needs.
Tell Your Story
Once you’ve decided on your story, follow these
guidelines from APA to promote it:
1. Find the right contact. Email APA at moreinfo@
americanpayroll.org for a detailed list of all
media in your area. Otherwise, research the
media outlets online to try to obtain contact
information for the appropriate reporters.
2. Be timely. Contact reporters two weeks before
your events, and send a reminder three days
prior to the event.
3. Be thankful. Even if the reporter didn’t cover your
story, follow up with them. Thank them for their
time, and ask advice for future topics they’d be
interested in.
4. Know your spokesperson. Once you’ve found
the right reporters, designate a media spokesper-
son. Remember, the best
spokesperson isn’t always
the person with the highest
position.
5. Evaluate your efforts.
Improve your media out-
reach by analyzing your
outreach efforts to deter-
mine which efforts were
successful and which
could be improved upon
for the future.
6. Prepare for Interviews.
7. Find everything you need
to give a great interview
at www.nationalpayrollweek.com on the “Public
Relations/Media” page under the “Tools” menu.
Tips for success
• Research a reporter’s
past stories to
understand the topics
that matter to them.
• Proofread everything
before you send it to
local media.
• Reporters receive
tons of email. Make
sure your subject line
stands out.
12 www.nationalpayrollweek.com
2013
Grab Local Media Attention for Your Event
The Denver Chapter took First Place in the 2012 Local Media
Outreach Contest.
Potential Story Ideas
• Your chapter’s
community outreach
efforts.
• Teaching local youth
for MasterCard Money
Matters National
Education Day.
• The “Getting Paid
In America” online
survey.
• Obtaining an NPW
proclamation from
local government
officials.

13. Every year, hundreds of payroll professionals
volunteer in their communities to teach paycheck
basics during MasterCard Money Matters National
Education Day. This event gives members the
opportunity to give back to their communities by
sharing their payroll knowledge.
“You see that light bulb moment they have.
They’ve been receiving these checks and had no
idea what their paycheck consisted of, and when
you’re explaining it, they have that ah-ha moment,”
said Stephanie Garcia, a member of the Alamo
Chapter.
Volunteering to teach is a breeze! Visit www.
nationalpayrollweek.com and click “Volunteer for
Money Matters Nation-
al Education Day”
under the “How To Cel-
ebrate” menu. After fill-
ing out the volunteer
form, you will receive
an email containing
the lesson plan, student
guide, and PowerPoint
presentation. Upload photos of your teaching experi-
ence at www.facebook.com/NationalPayrollWeek.
“The material that APA puts out is wonderful! It
has step-by-step instructions and gives the instructors
everything they need,” said Anna Schumacher, a
member of the Greater Cincinnati and Northern
Kentucky Chapter.
The number of payroll professionals volunteering
to teach teens during MasterCard Money Matters
National Education Day is strong each year, and the
MasterCard sponsorship helps make the program’s
success possible.
“The program successfully educates teens
throughout the nation about the basics of paychecks
each year,” said Dan Maddux, Executive Director of
APA. “This community program continually improves
thanks to MasterCard Worldwide’s sponsorship
and the extraordinary commitment of APA member
volunteers.”
This year’s MasterCard Money Matters National
Education Day is Thursday, September 5. If you’re
unable to teach on September 5, don’t worry! You
can teach the lesson anytime until September 25
and still receive an RCH and recognition from APA.
Go to www.nationalpayrollweek.com to receive
your RCH, and select the “NPW Contests” tab
under the “How To Celebrate” menu and fill out the
“National Education Champions Contest” form.
Thanks to the partnership between APA and
MasterCard, four individuals will be awarded
educational scholarships. To find out more about the
scholarships, see page 14.
www.nationalpayrollweek.com 13
2013
Teach Paycheck Basics to Teens
Teach Paycheck
Basics to Teens
Volunteer and
receive the
“Bringing Home the
Gold” lesson plan
to help you teach
paycheck basics
to teens in your
community.
”
“You see that light bulb
moment they have…
that ah-ha moment.
Stephanie Garcia,
Alamo Chapter

14. APA and MasterCard are
proud to continue awarding
f o u r i n d i v i d u a l s w i t h
educational scholarships as
part of MasterCard Money
Matters National Education
Day.
“We are delighted
to continue offering four
scholarships as part of this
important initiative,” said Dan
Maddux, Executive Director of
APA. “APA is extremely proud
to offer this opportunity as
part of our efforts to educate
students on the ins and outs of
their paychecks.”
Tell your family, friends,
and colleagues to visit www.
nationaleducationday.com to
enter for a chance at one of
the four scholarships. Anyone can qualify
as long as they demonstrate knowledge
of the paycheck basics taught as part of
the MasterCard Money Matters National
Education Day program.
14 www.nationalpayrollweek.com
2013
Michelle Grasso
Kristin Lamb Courtney NelsonKimberly Norton, CPP
Win One of Four NPW Scholarships
Tell your family, friends, and colleagues to
visit www.nationaleducationday.com to enter
for a chance at one of the four scholarships.
”
“At first, I couldn’t believe
the news. Finances
have been tight lately.
The scholarship will
help relax some of the
pressure.
Michelle Grasso
$5,000 scholarship winner
2012 Scholarship Winners

15. 1. Polo—Show off your great fashion sense
and NPW spirit all at once with the NPW
Polo! The short-sleeved purple polo is 100%
cotton and embroidered with a white and
gold “National Payroll Week 2013” logo.
Available in sizes M-XXL. $19.99
2. Poster—Proclaim your payroll pride by
hanging this artistic poster all over your
office! The poster, which incorporates the
many aspects of life impacted by payroll,
is designed in a decorative pattern that
translates figurative imagery into abstract
geometric shapes. $4.99
3. Pen—Master both paper and your smart
phone with this stylus-equipped pen. The
forward-thinking pen uses black ink and
includes a stylus at its tip. The pen includes
a purple grip and features “National Payroll
Week 2013” imprinted on its barrel. $1.99
4. Lapel Pin—Wear this NPW pin on your
collar and be the envy of your payroll
colleagues. The lapel pin features the 2013
NPW artwork.1.25” X 1.25.” $0.99
5. Balloons—Make your NPW party festive
with NPW balloons! Yellow, green, and
purple balloons are imprinted with the 2013
NPW logo. Packs of 25 balloons. $4.99
6. Bear—Brighten up your office with this
warm and fuzzy companion. The official
2013 NPW collectible teddy bear stands 7”
tall and is imprinted with the phrase “Payroll
Pro’s Give Their Beary Best!” $9.99
7. Tote—This fashionable tote bag features a
large pocket for all your daily essentials and
a pocket for a water bottle. The 2013 NPW
Tote Bag is imprinted with the National Payroll
Week 2013 logo. 15” X 15”. $9.99
8. Screen Cleaner – Keep your tablet,
phone, and glasses squeaky clean with this
extra large screen cleaner. The cloth, made
of highest quality microfiber for cleaner
results, is printed with the 2013 NPW
artwork. 6”X 6”. $3.99
9. Car Charger – Charge up your NPW with
this handy mobile device charger. Connect a
USB cord to charge your electronic devices
in your car. The charger plugs into any
standard cigarette lighter or car electric
outlet. 1 1/2” X 4”. $4.99
10. NPW Hats—Hats off to these fun payroll-
themed hats. Choose from 1 of 3 fun payroll
phrases, “Payroll Genius,” “Payroll Rocks,”
and “I Y Payroll.” The phrase chosen will
be embroidered onto a one size fits all,
purple baseball hat. 100% brushed cotton
twill. $14.99
Because We’re
Working for
America®
works
Diamond Sponsor
Media Partners
Platinum Sponsors
Money Matters
National Education Day
Gold Sponsors
National Payroll Week was founded by the American Payroll Association, the nation’s leader in payroll education.
Take the 2013 “Getting Paid In America” survey at www.nationalpayrollweek.com to be eligible to win a free paycheck.
September 2-6
www.nationalpayrollweek.com
2013
AMERICA
®
®
®
®
2013NPWPoster.indd 1 3/26/13 11:58 AM
2013
®
®
Some images enlarged to show detail.
1
2
10
9
8
7
5
3
6
4
NPW Merchandise
Order online at www.nationalpayrollweek.com

16. Contest Deadline
Chapter Promotion Contest
For promoting NPW by purchasing and encouraging others to purchase
NPW 2013 items.
Aug. 23, 2013
Chapter Photo Contest
For chapters with photos that capture the spirit of NPW.
Sept. 25, 2013
National Education Champions Contest
For chapters that actively support payroll literacy (regional competition).
Sept. 25, 2013
Educational Outreach/Community Service
For chapters with events that benefit their communities.
Sept. 25, 2013
Local Media Outreach Contest
For chapters that reach out to local media to promote NPW.
Sept. 25, 2013
Local Government Outreach Contest
For chapters that gain recognition for NPW from their government
officials.
Sept. 25, 2013
Individual Activity Contest
For individuals and groups working separately from an APA chapter, for
support in the following categories:
• Educational Outreach and Community Service
• Local Government Outreach
• Local Media Outreach
Sept. 25, 2013
Online Survey Promotion Contest
For supporting and spreading the word about the “Getting Paid In
America” online survey. Open to individuals, companies, groups,
chapters, and anyone else who promotes the survey
Sept. 25, 2013
16 www.nationalpayrollweek.com
2013
Just for
Chapters
Individuals
& Groups
Everyone
Don’t Miss the Deadline